This document is a presentation on Rolex's market analysis. It includes sections on Rolex's introduction, the watch market, Rolex's revenue and market growth over time, target customer groups, a SWOT analysis, and conclusions. It analyzes Rolex's brand image, technology, competitors in the market, revenue figures from 2012-2015 showing steady growth, target demographics including established conservatives and intellectuals, and strengths including its brand image while outsourcing components is an opportunity.

1. STAATLICH
ANERKANNTE
FACHHOCHSCHULE
Presented by:
1.Siddharth Maniyar
2.Mandar Natoo
3.Sumit Phadke
Rolex Market Analysis

2. CONTENTS
›Introduction
›The Market
›Revenue
› Market
Growth
›Target Group
›SWOT
Analysis
›Conclusion

3. INTRODUCTION
›Brand Image
›Technology
›Market Analysis
›Marketing Strategies

4. THE MARKET
›Type of Market
›Competitors

5. THE MARKET
›Market Volume

6. REVENUE &
MARKET GROWTH
3.7
4.7
7.4
8.3
0
1
2
3
4
5
6
7
8
9
2012 2013 2014 2015
RevenueinBillion$
Year

7. REVENUE &
MARKET GROWTH
Sr.
No.
Year % increase in
Revenue
1 2012-2013 27.02%
2 2013-2014 57.44%
3 2014-2015 12.6%

8. TARGET GROUP
›Established Conservative
milieu
›Liberal Intellectual milieu
›High achiever milieu
›New middle class milieu

9. TARGET GROUP

10. SWOT ANALYSIS
›Strength
›Weakness
›Opportunities
›Threats
SWOT Analysis pdf.pdf

11. Conclusion
›Retained Brand Image
›New Product Segment
›Efficient Buyback Policy
›Components Outsourcing
›New Target Group

12. REFERENCE
› https://en.wikipedia.org/wiki/Rolex
› http://www.chase-hattan.com/blogs/news/17780980-
rolex-watches-demand-and-supply
› http://www.forbes.com/companies/rolex/
› http://www.wthejournal.com/images/pages/EN_Graph8_
1.jpg
› http://www.wthejournal.com/images/pages/EN_Graph4_
1.jpg
› www.rolex.com

13. THANK YOU