5. 2011 holiday sales
from mobile devices
doubled, reaching 11
percent versus 5.5
percent in December
2010*
*Source: IBM Survey http://www-03.ibm.com/press/us/en/pressrelease/36472.wss. Jan 2012
6. Your audience’s
1 mobile phone
and wallet are
not that far from
each other
7. SCORING
If you use your
phone more for
1 everything else other
than phone calls = 1
point; otherwise = 0
10. Main source of new small business customers in 2012?
Word of Mouth Repeat Business
11. Main source of new small business customers in 2012?
25%
25%
Word of Mouth Repeat Business
12. Customer Support News Employment Customer
Recognition
Product
Catalog Marketing
Deals Product
Development
Fundraising
Research
Employee
Events
Recognition
Contests Community Newsletter
Store
Development
Hours
13. Customer Support News Employment Customer
Recognition
Product
Catalog Marketing
Deals
SOCIAL Product
Development
Fundraising
Research
Employee
Events
Recognition
Contests Community Newsletter
Store
Development
Hours
14. 2 Social Media
opportunity is
all about the
Social
15. If you have posted in
2 social networks in the
last 2 weeks = 1
point; otherwise = 0
16.
17. 37% 13%
Small businesses Of those businesses
who have heard of who said they do
cloud computing not know what it
means
44. SCORING
If you supported your
5 local community
online this week = 1
point; otherwise = 0
45. TALLY YOUR SCORE
• If you use your phone more for everything else
other than phone calls
• If you have posted in social networks in the last
2 weeks
• If you are using a “cloud” application
• If you have a video that tells your story
• If you supported your local community online
this week
46. YOUR SCORE?
0 Points
1 Point
2 Points
3 Points
4 Points
5 Points
47. 5 OPPORTUNITIES
1. Engage your audience with mobile technology
2. Use social relationships to innovate your success
3. Tell your story in a video or pictures
4. Be more efficient and save money using cloud-based tools?
5. Give our local community a global voice
49. SOURCES
• Cell Phone Usage: Washington Post http://wapo.st/JxUlZv , May 2012
• Mobile to surpass PC
http://blogs.forrester.com/susan_huynh/12-02-21-
mobile_internet_users_will_soon_surpass_pc_internet_users_globally
• Vision Council sunglasses http://www.thevisioncouncil.org/eyecessorize/content_6081.cfm?navID=477
• David Armano Stairway http://blogs.msdn.com/b/stevecla01/archive/2008/06/11/brand-heaven-hell.aspx, Accessed
May 2012
• 15 Ways to use Social Media for Your Business http://socialmediatoday.com/node/447628
• Photo of wine country from Amador Vintners association
http://amadorwine.com/new/gal/db/pics/1231111111_31826.f_gal_grs.jpg
• Cloud computing explained http://www.webopedia.com/quick_ref/cloud_computing.asp
• 2/3 of marriages last 10 years
http://voices.washingtonpost.com/checkup/2010/03/does_living_together_lead_to_m.html
• Small Business Association Businesses that last 10 years http://web.sba.gov/faqs/faqIndexAll.cfm?areaid=24
• Cloud computing
http://www.crn.com/news/cloud/232602361/study-smbs-embracing-business-apps-through-cloud-
services.htm;jsessionid=6Amkd0w7iKdPNxbgd6O5wg**.ecappj03, March 2012