Targeted TV -The Future of Addressable Advertising

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Sigma Systems

Brian Cappellani, CTO Sigma System's presents at the Light Reading Event -Cable Next Gen Video

Technologie

Targeted TV – The Future of Addressable Advertising Brian Cappellani Light Reading Live: Cable Next Gen Video Strategies

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cable’s Opportunity with Advanced Advertising

SCTE 130 / DVS 629 Standard For Advanced Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Subscriber Information System (SIS) ,[object Object],[object Object],[object Object],[object Object],[object Object],Demographic Data Viewing History Data Subscriber Information Service (SIS) SMS Data Demographic Data Viewing History Data SIS Client SIS Client SIS Client Viewing History Data Other Subscriber Data SIS Interface

Subscriber Information System (SIS) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sources of Existing Subscriber Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Privacy and Security ,[object Object],[object Object],[object Object],[object Object],[object Object]

SIS Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Subscriber Information System (SIS) : Other Uses ,[object Object],[object Object],[object Object],[object Object]

In Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brian Cappellani [email_address] 416-365-3966 Thank You !

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Targeted TV -The Future of Addressable Advertising

1. Targeted TV – The Future of Addressable Advertising Brian Cappellani Light Reading Live: Cable Next Gen Video Strategies

4. SCTE 130 System Interactions

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12. Brian Cappellani [email_address] 416-365-3966 Thank You !

Notes de l'éditeur

The type of information contained in SIS can potentially also be leveraged to support other applications to help further justify an SIS investment. These include: Automated targeted up-sell recommendations/promotions for CSRs, IVR on-hold messaging and web portal promotions Automated rules that determine what additional service(s) a subscriber may most likely be interested in based on current services and usage Support customer care retention and loyalty programs – support staff can more readily identify the incentive that is more likely to keep a given subscriber Provide marketing reports to assist in identifying new service product opportunities SIS information can be used to assess potential demand for a new service Potential to personalize cable operator-provided video and Internet applications Can use information about likely family makeup and interests to modify interface and content to better meet user needs Customer support applications — i.e. identify STBs impacted by an outage Could support query to identify services and subscribers impacted by a service outage