2. Who are Sign Co?
Established in 2004
Family run business based in Newcastle Co. Dublin
Over 20 years experience in Sign Industry
Sign Co offers Nationwide Sign Installation, Repair and Maintenance.
Including Shop front, Graphics, L.E.D, Neon and many more
3. Social Media Background:
Initially Sign Co had no Social media presence.
We decided to develop a Facebook, Twitter, and Blog Via Word
Press.
Thus far Facebook has been our most popular media tool,
generating 176 likes on the business page, with regular
interaction with our daily posts.
4. Analysis of our Social Media
Presence
Facebook is our most popular media outlet.
People react the most to visual media.
We are finding building followers on Twitter difficult.
Blogging is our least popular method of social engagement,
therefore we have introduced video blogs.
From Facebook insights, our demographic is equally male and
female, with the majority of potential customers under the age of
30.
5. Our Strategy:
• The main part of our strategy is to showcase the work of Sign Co. through
posts and tweets of pictures of the different projects and services they
provide.
• We also aim to give our audience a more detailed background into Sign Co.
Through a series of blogs
• We use hoot suite to enable us to post both on Facebook and Twitter at the
same time.
• Gaining Twitter followers has been challenging we aim to grow our number
of followers by following journalists, and other industry professionals and
market leaders.
• We also hope to gain more followers by contributing to trending topics
through the #hashtag.
• The second part of our strategy is to engage with our followers by
commenting/discussing upcoming events and public interest topics, such as
Halloween, Christmas, Bank Holiday weekends etc
