marketing for grade 10 learners

1. The aspects of marketing
functions (grade 10)

2. What is marketing?
Marketing is what
you say and how you
say it when you want
to explain how
awesome your
product is and why
people should buy it

3. Continue….
 Marketing is a role that helps a company to identify and
source potentially successful products for the marketplace and
then promote them by differentiating them from similar
products. Typical marketing function types within a larger
business might include performing market research,
producing a marketing plan, and product development, as
well as strategically overseeing advertising, promotion,
distribution for sale, customer service and public relations.

4. Market research
 Market research is any
organized effort to gather
information about
target markets or
customers. It is a very
important component of
business strategy.

5. Target market
 A target market is a group
of customers towards which
a business has decided to
aim its marketing efforts
and ultimately its
merchandise. A well-defined
target market is the
first element to a
marketing strategy.

6. Marketing plan
A marketing plan is a
comprehensive
blueprint which
outlines an
organization's
overall marketing
efforts.

7. The 7 p’s of marketing

8. Continue…
 Products/Services: How can you develop your products or services?
 Prices/Fees: How can we change our pricing model?
 Place/Access: What new distribution options are there for customers to
experience our product, e.g. online, in-store, mobile etc.
 Promotion: How can we add to or substitute the combination within paid,
owned and earned media channels?
 Physical Evidence: How we reassure our customers, e.g. impressive
buildings, well-trained staff, great website?
 People: Who are our people and are there skills gaps?
 Partners: Are we seeking new partners and managing existing partners
well?.

9. Purpose of marketing
 Marketing involves promoting a
product or service to the customer in
hopes of creating a recognized brand
and increasing company revenue.
 there are four core objectives to
implementing a successful marketing
campaign for your business:
 Engage with Target Audience
 Drive Traffic, Leads, and Sales
 Prove Industry Expertise
 Build Brand Awareness