A bit less bs helps. I don’t like it when people call me an expert. Quite frankly, I don’t think I'm an expert in anything. “In the beginner's mind, there are many possibilities, in the expert's mind there are few.” (Zen Mind, Beginner’s Mind, Shunryu Suzuki). Don’t get me wrong, I work hard. I always have and enjoy what I do. And I might know a few things about marketing, data analytics, and Social Media. But I'm also self-aware enough to know most of our ideas are copied and excellent execution is always a team effort. And how do we truly know it wasn’t luck after all? Yet there are many experts out there. Probably Googling away like all of us. I think a bit less bs makes the world a happier place.

2. Do any of these
terms seem
familiar?

3. Buzzwords we 🥰
Data is the
new oil
Big data or
nothing
AI will solve this
Virtual Reality will
take over

4. Bullshit Bingo
Data is the
new oil is mostly
a perishable
good
Most marketing data has a
shelf life of a few years.
≠
Crude oil can give us energy
after millions of years.

5. Bullshit Bingo
The internet is 10% of the
worldwide electricity
consumption. Big data is a
big cost for many businesses
and the planet.
Big data or
nothing is a cost,
until it is
delivering value
Source: KTH Royal Institute of Technology

6. AI and humans
will solve this
General AI is far in the future.
Meanwhile, the more likely
outcome is a gradual
symbiosis with machines.
Many say smartphones make
us cyborgs already today.
Bullshit Bingo

7. Bullshit Bingo
The first stereoscope was
invented in 1838. AR/VR has
been developed since with
multi-sensory cinema to
flight training (NASA) to
Google’s Streetview.
Virtual Reality
will take over
probably embed
into our lives
Source: Wheatstone mirror stereoscope

8. We can all benefit from
slightly less bs to focus on
what matters.

9. Data is mostly a
perishable good
Big data is a
cost, until it is
delivering value
AI and humans
will solve this
Virtual Reality
will probably
embed into our
lives
Slightly less BS

10. Try banning the Top10
buzzwords in your team
for a week. See how the
conversation changes.

11. Connect if marketing and
social media is your thing.