1. Social and Start-Ups #WTF?
Keith Privette @keithprivette
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Stratactical Consulting
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2. Feel like this when getting in Social?

3. Like this 6 months later?

4. Why? Oh And Why Bother?
 Noise Management
 The world has shifted and not going back
 Community Defines the Boundaries
 Left Behind
 Short Changing Your Community
 Build vs Tweet

5. You Need PPT & Not Fucking Powerpoint…
People
Process
Technology

6. People
Roles
Skill Sets
Personalities

7. Process
Strategy
Planning
Tactics
Rinse and Repeat (with tweaks)

8. Write it Down!

9. Places to Engage and Track
 Learning on the #hashtag
 Putting them on the List
 LinkedIn Groups
 Private Facebook Groups with Parents
 Bloggitty
 Circle People and Hangout

10. Track Your Information
 Metrics
 Objectives
 Calls to Action
 Information
 Customer Service
 Reduce Costs (paper)!!!
 Tool Architecture Succeeding or Failing?
 Training and Usage
 Operational Cost Reductions?

11. The What’s of the Why
Monitoring
Frequency
Crisis Communication
Management

12. Technology

13. Tools of the Trade
o Snag It
o Smartphones
o Salesforce.com
o iPads
o Twitter
o Tablets
o Google+
o Laptops
o Youtube
o Wifi
o Facebook
o BYOD
o Path
o eReaders
o Tweetdeck
o Evernote
o Hootsuite
o Twubs (hashtag
o Posterous
management/chats)
o Tumblr
o Google Apps
o Google Search
o Eventbrite
o Comments on Online Newspapers
o Email (yes email is still alive)
o Jive Software
o Texting
o SocialText
o Google Alerts
o Yammer
o Google Analytics
o Flickr

14. Throw It At Me!

15. Keith Privette @keithprivette
Principle Consultant
/in/keithprivette
Stratactical Consulting
gplus.to/keithprivett
e
KeithPrivette.com