1. Healthcare and social media in Europe:
one year later...

2. The first tweetup presentation ever...
2

3. The first tweetup presentation ever...
2

4. The first tweetup presentation ever...
 Hi #digipharm I’m Silja Chouquet, @whydotpharma on twitter. I co-founded
#hcsmeu w @andrewspong a year ago.
2

5. The first tweetup presentation ever...
 Hi #digipharm I’m Silja Chouquet, @whydotpharma on twitter. I co-founded
#hcsmeu w @andrewspong a year ago.
 I’m a *social media addict* spending most of my nights on twitter...yet last night, I
lost my voice IRL @ the #hcsmeu #digipharm tweetup :(
2

6. The first tweetup presentation ever...
 Hi #digipharm I’m Silja Chouquet, @whydotpharma on twitter. I co-founded
#hcsmeu w @andrewspong a year ago.
 I’m a *social media addict* spending most of my nights on twitter...yet last night, I
lost my voice IRL @ the #hcsmeu #digipharm tweetup :(
 Good thing you NEVER lose your voice on twitter. So I will tweet my #digipharm
presentation. Gr8 news 4 you: brief & 140 character concise!
2

7. The first tweetup presentation ever...
 Hi #digipharm I’m Silja Chouquet, @whydotpharma on twitter. I co-founded
#hcsmeu w @andrewspong a year ago.
 I’m a *social media addict* spending most of my nights on twitter...yet last night, I
lost my voice IRL @ the #hcsmeu #digipharm tweetup :(
 Good thing you NEVER lose your voice on twitter. So I will tweet my #digipharm
presentation. Gr8 news 4 you: brief & 140 character concise!
 All my bullets are 140 characters and thanks to a little help from my friends will
be tweeted in the #digipharm tweetstream as I go along.
2

8. The first tweetup presentation ever...
 Hi #digipharm I’m Silja Chouquet, @whydotpharma on twitter. I co-founded
#hcsmeu w @andrewspong a year ago.
 I’m a *social media addict* spending most of my nights on twitter...yet last night, I
lost my voice IRL @ the #hcsmeu #digipharm tweetup :(
 Good thing you NEVER lose your voice on twitter. So I will tweet my #digipharm
presentation. Gr8 news 4 you: brief & 140 character concise!
 All my bullets are 140 characters and thanks to a little help from my friends will
be tweeted in the #digipharm tweetstream as I go along.
 This does NOT mean you can slack though. With ur help we will make this a
highly interactive #digipharm presentation! No, really!
2

9. The first tweetup presentation ever...
 Hi #digipharm I’m Silja Chouquet, @whydotpharma on twitter. I co-founded
#hcsmeu w @andrewspong a year ago.
 I’m a *social media addict* spending most of my nights on twitter...yet last night, I
lost my voice IRL @ the #hcsmeu #digipharm tweetup :(
 Good thing you NEVER lose your voice on twitter. So I will tweet my #digipharm
presentation. Gr8 news 4 you: brief & 140 character concise!
 All my bullets are 140 characters and thanks to a little help from my friends will
be tweeted in the #digipharm tweetstream as I go along.
 This does NOT mean you can slack though. With ur help we will make this a
highly interactive #digipharm presentation! No, really!
2

10. The first tweetup presentation ever...
 Hi #digipharm I’m Silja Chouquet, @whydotpharma on twitter. I co-founded
#hcsmeu w @andrewspong a year ago.
 I’m a *social media addict* spending most of my nights on twitter...yet last night, I
lost my voice IRL @ the #hcsmeu #digipharm tweetup :(
 Good thing you NEVER lose your voice on twitter. So I will tweet my #digipharm
presentation. Gr8 news 4 you: brief & 140 character concise!
 All my bullets are 140 characters and thanks to a little help from my friends will
be tweeted in the #digipharm tweetstream as I go along.
 This does NOT mean you can slack though. With ur help we will make this a
highly interactive #digipharm presentation! No, really!
 So may I ask all #digipharm delegates in the room to please stand up.
2

11. Who knows twitter...
3

12. Who knows twitter...
 #digipharm: Please sit down, if you have never heard about twitter.
3

13. Who knows twitter...
 #digipharm: Please sit down, if you have never heard about twitter.
#digipharma: If anyone sat down...um, thanks for coming?
3

14. Who knows twitter...
 #digipharm: Please sit down, if you have never heard about twitter.
#digipharma: If anyone sat down...um, thanks for coming?
 #digipharm: Please sit down, if you have never used twitter.
3

15. Who knows twitter...
 #digipharm: Please sit down, if you have never heard about twitter.
#digipharma: If anyone sat down...um, thanks for coming?
 #digipharm: Please sit down, if you have never used twitter.
#digipharma: For those of you who sat down...REALLY?!? Why?
3

16. Who knows twitter...
 #digipharm: Please sit down, if you have never heard about twitter.
#digipharma: If anyone sat down...um, thanks for coming?
 #digipharm: Please sit down, if you have never used twitter.
#digipharma: For those of you who sat down...REALLY?!? Why?
 #digipharm: Please sit down, if you have never used a hashtag on twitter.
3

17. Who knows twitter...
 #digipharm: Please sit down, if you have never heard about twitter.
#digipharma: If anyone sat down...um, thanks for coming?
 #digipharm: Please sit down, if you have never used twitter.
#digipharma: For those of you who sat down...REALLY?!? Why?
 #digipharm: Please sit down, if you have never used a hashtag on twitter.
#digipharma: Could someone in the room, please explain what a
hashtag is and how it works?
3

18. Who knows twitter...
 #digipharm: Please sit down, if you have never heard about twitter.
#digipharma: If anyone sat down...um, thanks for coming?
 #digipharm: Please sit down, if you have never used twitter.
#digipharma: For those of you who sat down...REALLY?!? Why?
 #digipharm: Please sit down, if you have never used a hashtag on twitter.
#digipharma: Could someone in the room, please explain what a
hashtag is and how it works?
 #digipharm: Oh, before I forget: you can all sit down now, this was just to wake
you up ;-)
3

19. Real time hashtag conversations on twitter
4

20. Real time hashtag conversations on twitter
#Digipharm conversation
on twitter where people
comment on what is said
here
4

21. Real time hashtag conversations on twitter
#hcsmeu real time
conversation on twitter
#Digipharm conversation
on twitter where people
comment on what is said
here
4

22. Real time hashtag conversations on twitter
@andrewspong
@andrewspong
@andrewspong
#hcsmeu real time
conversation on twitter
#Digipharm conversation
on twitter where people
comment on what is said
here
4

23. Who knows #hcsmeu...
5

24. Who knows #hcsmeu...
 #digipharm: Please stand up if you ever used the #hcsmeu hastag or
participated in one of our tweet up Friday’s @ noon UK, 1pm CET.
5

25. Who knows #hcsmeu...
 #digipharm: Please stand up if you ever used the #hcsmeu hastag or
participated in one of our tweet up Friday’s @ noon UK, 1pm CET.
#digipharm: Hi, #hcsmeu! I love you guys!
5

26. Who knows #hcsmeu...
 #digipharm: Please stand up if you ever used the #hcsmeu hastag or
participated in one of our tweet up Friday’s @ noon UK, 1pm CET.
#digipharm: Hi, #hcsmeu! I love you guys!
5

27. Who knows #hcsmeu...
 #digipharm: Please stand up if you ever used the #hcsmeu hastag or
participated in one of our tweet up Friday’s @ noon UK, 1pm CET.
#digipharm: Hi, #hcsmeu! I love you guys!
• #digipharm: Could one of you explain what
#hcsmeu stands for and what we discuss,
please? All other: you may sit again :O)
5

28. Who knows #hcsmeu...
 #digipharm: Please stand up if you ever used the #hcsmeu hastag or
participated in one of our tweet up Friday’s @ noon UK, 1pm CET.
#digipharm: Hi, #hcsmeu! I love you guys!
• #digipharm: Could one of you explain what
#hcsmeu stands for and what we discuss,
please? All other: you may sit again :O)
#digipharm: Um...The official version, not the one
we made up last night, ok?
5

29. Meet the hcsmeu tribe
6

30. Meet the hcsmeu tribe
This is a mosaic of some
#hcsmeu participants who
helped to generate...
6

31. Meet the hcsmeu tribe
This is a mosaic of some
#hcsmeu participants who
helped to generate...
over 6000 tweets, 137
posts, 305 forum discussions
and 57 news articles
generated since Aug 2009
6

32. Meet the hcsmeu tribe
This is a mosaic of some
#hcsmeu participants who
helped to generate...
over 6000 tweets, 137
posts, 305 forum discussions
and 57 news articles
generated since Aug 2009
Did I mention that I LOVE
you #hcsmeu guys?
6

33. Hcsmeu is now one of the most established
healthcare chats on twitter and beyond...
7

34. Hcsmeu is now one of the most established
healthcare chats on twitter and beyond...
The blue line is the #hcsm
tweet up, the US equivalent
that we modeled #hcsmeu
after.
7

35. Hcsmeu is now one of the most established
healthcare chats on twitter and beyond...
The blue line is the #hcsm
The green line is #hcsmeu,
tweet up, the US equivalent
the red is #rnchat, a nurse
that we modeled #hcsmeu
specific chat that started @
after.
same time
7

36. Hcsmeu is now one of the most established
healthcare chats on twitter and beyond...
The blue line is the #hcsm
The means that #hcsmeu,
This green line isover 2000
tweet up, the US equivalent
the red is participated in
people #rnchat, a nurse
that we modeledstarted @
#hcsmeu since #hcsmeu
specific chat thatits start in
after.
same2009.
Aug time
7

37. Hcsmeu is now one of the most established
healthcare chats on twitter and beyond...
The blue line is the #hcsm
The means that #hcsmeu,
This green line isover 2000
tweetof usparticipated inof
the red isthe US equivalent
130 up, #rnchat, 80%
people created a nurse
that wechat that started @
modeled #hcsmeu
specific thesince its start in
#hcsmeu content!
after.
same2009.
Aug time
7

38. Who tweets in #hcsmeu...
8

39. Who tweets in #hcsmeu...
 #digipharm: @andrewspong and @whydotpharma (that’s me, remember?)
generated 20% of #hcsmeu...yes, we like to hear ourselves tweet, don’t we?
8

40. Who tweets in #hcsmeu...
 #digipharm: @andrewspong and @whydotpharma (that’s me, remember?)
generated 20% of #hcsmeu...yes, we like to hear ourselves tweet, don’t we?
#digipharm: @rohal, @shelleypetersen, @aurohealth, @blogaceutics, @pharmaguy:
please stand, you generated the next 10% of the tweets!
8

41. Who tweets in #hcsmeu...
 #digipharm: @andrewspong and @whydotpharma (that’s me, remember?)
generated 20% of #hcsmeu...yes, we like to hear ourselves tweet, don’t we?
#digipharm: @rohal, @shelleypetersen, @aurohealth, @blogaceutics, @pharmaguy:
please stand, you generated the next 10% of the tweets!
• #digipharm: @rohal, @shelleypetersen, @aurohealth, @blogaceutics,
@pharmaguy: ok, its official now, you can sit again
8

42. What do we talk about?
9

43. What do we talk about?
and if we have not convinced you to join #hcsmeu:
THIS should make you want to join our tweet
ups...because we just MIGHT discuss YOUR social
media project next ;O)
9

44. What do we talk about?
The patient’s use of social
media in relationship to
pharma is a topic we
discuss A LOT @ #hcsmeu
and if we have not convinced you to join #hcsmeu:
THIS should make you want to join our tweet
ups...because we just MIGHT discuss YOUR social
media project next ;O)
9

45. What do we talk about?
#fdasm, a convo on FDA The patient’s use of social
regulations within social media in relationship to
media is another favorite pharma is a topic we
#hcsmeu topic discuss A LOT @ #hcsmeu
and if we have not convinced you to join #hcsmeu:
THIS should make you want to join our tweet
ups...because we just MIGHT discuss YOUR social
media project next ;O)
9

46. How did #hcsmeu start? On our desktops!
4

47. How did #hcsmeu start? On our desktops!
Skype: video conference with
Andrew to set up tweetup
4

48. How did #hcsmeu start? On our desktops!
Skype: video conference with
Andrew to set up tweetup
Gmail: to refine our action plan,
draft shared documents and wave to
edit stuff at the same time
4

49. How did #hcsmeu start? On our desktops!
Skype: video conference with
Andrew to set up tweetup
Gmail: to refine our action plan,
draft shared documents and wave to
edit stuff at the same time issued synchronized
blog posts to explain why
we are doing this
4

50. How did #hcsmeu start? On our desktops!
Inform all of our
Skype: video conference with followers that we are
Andrew to set up tweetup going to have a new
tweetup
Gmail: to refine our action plan,
draft shared documents and wave to
edit stuff at the same time issued synchronized
blog posts to explain why
we are doing this
4

51. How did #hcsmeu start? On our desktops!
link twitter to my
status updates to inform my
friends
Inform all of our
Skype: video conference with followers that we are
Andrew to set up tweetup going to have a new
tweetup
Gmail: to refine our action plan,
draft shared documents and wave to
edit stuff at the same time issued synchronized
blog posts to explain why
we are doing this
4

52. How did #hcsmeu start? On our desktops!
link twitter to my
status updates to inform my
friends
added a theme song just for
fun
Inform all of our
Skype: video conference with followers that we are
Andrew to set up tweetup going to have a new
tweetup
Gmail: to refine our action plan,
draft shared documents and wave to
edit stuff at the same time issued synchronized
blog posts to explain why
we are doing this
4

53. How did #hcsmeu start? On our desktops!
link twitter to my
status updates to inform my
friends
added a theme song just for
fun
Inform all of our
Skype: video conference with followers that we are
Andrew to set up tweetup going to have a new
tweetup
Gmail: to refine our action plan,
draft shared documents and wave to
edit stuff at the same time issued synchronized
blog posts to explain why
we are doing this
...Andrew NEVER calls me :(
4

54. End of tweetup presentation...
11

55. End of tweetup presentation...
11

56. End of tweetup presentation...
 Thank you so much #digipharm for your patience with this new format of
presenting :-) You were great!
11

57. End of tweetup presentation...
 Thank you so much #digipharm for your patience with this new format of
presenting :-) You were great!
 One final piece of advice: JOIN #hcsmeu tweetups. It might be a bit confusing
and scary at first...but we will be nice...and you will get a lot of out of this
11

58. End of tweetup presentation...
 Thank you so much #digipharm for your patience with this new format of
presenting :-) You were great!
 One final piece of advice: JOIN #hcsmeu tweetups. It might be a bit confusing
and scary at first...but we will be nice...and you will get a lot of out of this
11

59. End of tweetup presentation...
 Thank you so much #digipharm for your patience with this new format of
presenting :-) You were great!
 One final piece of advice: JOIN #hcsmeu tweetups. It might be a bit confusing
and scary at first...but we will be nice...and you will get a lot of out of this
 #hcsmeu: you guys rock! Thank you for your support, engagement and
contributions to #hcsmeu since 2009, let’s keep it coming!
11

60. The aims of #hcsmeu
Aims to
 Revolutionize healthcare by increasing patient-focus,
improving access to healthcare services
 Augment the targeting of medical research, improve
the quality and delivery of care, and advance patient
education and empowerment.
 Drive adoption of social media in healthcare across
Europe in order to improve the quality, access, value
and effectiveness of healthcare delivery to patients.
Accomplished by means of
 Gathering & engaging a community of healthcare
stakeholders with shared aims & goals
 Lobbying administrative bodies and governmental
agencies in order to provide clarity and transparency
at a regulatory level
 Facilitating the creation of health knowledge bases
and open access resources

61. The aims of #hcsmeu
 Chronicling, but also seeking to influence, the
evolution of the health conversation on the
social web in Europe and beyond.
 Democratizing the health conversation
between patients, healthcare professionals, the
pharmaceutical industry and other key
stakeholders
 Promoting the idea that our/your community is
your/our audience : #hcsmeu Tweetreach
seldom drops below 10,000, and has been
known to be three times that number
 Ensuring impartiality: #hcsmeu does not
'belong' to any constituency
 Maintaining independence: #hcsmeu does not
http://www.hcsmeucamp.com/ currently have a business model. No-one pays
anything to participate, and no-one gets paid
for participating. All activities are undertaken
on a goodwill basis

62. What #hcsmeu will go on to do
hcsmeucamp 1 (31/3/201, Berlin)
established three objectives:
1. Build a knowledge hub
Status: wiki created. Means, methods
of finding, adding, updating data TBD
2. Outreach: establish national chapters,
promote and recruit
Status: Spain, France, UK,
Switzerland, Greece, Austria
established
3. Data: collection, analysis, redistribution
to advance aims & objectives
Status: remains pending. Some
uncertainty as to how to advance this

63. What #hcsmeu will go on to do
 The output of the 'what
should #hcsmeu be doing?'
session at #hcsmeucamp
was placed in a Wordle
 The community believes it
has the capacity to act as an
advisor (at a pan-European
and national level) to
providers, policy makers and
the industry with regards to
the effective use of social
media in the promotion of
public health and
http://www.wordle.net/show/ improvement in patient
wrdl/1852309/hcsmeucamp_ outcomes

64. What will you go on to do?
 If any of #hcsmeu's
aims and aspirations
appeal to you: join us.
We can't do this
without you
 We convene every
Friday under the
#hcsmeu hashtag at
1pm CET, noon UK
http://hcsmeu.wikispaces.com/