20110126smiwhydotpresentation
27 Jan 2011•0 j'aime•397 vues
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Santé & Médecine
My presentation on the pharma engagement spectrum
Silja ChouquetSuivre
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20110126smiwhydotpresentation
- 1. The Engagement spectrum
- 2. Take down the wall
- 3. Be my facebook page!
- 4. Patients view on pharma engagement
- 5. What is the distance to be overcome?
- 6. How do patients feel about you getting engaged? Mixed Positive Neutral
- 7. Take it slow!
- 8. Roche Social media guidance
- 9. Reactions from the blogosphere
- 10. Know who you are engaging with.
- 11. Be realistic. 43 | Presentation Title | Presenter Name | Date | Subject | Business Use Only
- 12. Influencers
- 13. Know your online tribe leaders Sharing Trust Integrity Support Availability
- 14. Successful collaborations.
- 15. Be real.
- 16. Facilitate exchanges that foster health.
- 17. Engage, engage, engage
- 18. and have some fun