SlideShare a Scribd company logo

Adtech tokyo laurel papworth

•Download as PPTX, PDF•
•
Laurel Papworth
Laurel Papworth

My presentation on how Japanese brands are or are not able to work in social media in the West. Given at Ad:Tech Tokyo October 2010

Business
1 of 4
Adtech tokyo laurel papworth
Adtech tokyo laurel papworth
Adtech tokyo laurel papworth
Adtech tokyo laurel papworth

Recommended

Social media small medium businesss masterclass.key
Social media small medium businesss masterclass.keySocial media small medium businesss masterclass.key
Social media small medium businesss masterclass.keyLaurel Papworth
 
Social media and mutuals banks credit unions
Social media and mutuals banks credit unionsSocial media and mutuals banks credit unions
Social media and mutuals banks credit unionsLaurel Papworth
 
Social Media and Travel writers
Social Media and Travel writersSocial Media and Travel writers
Social Media and Travel writersLaurel Papworth
 
Social Media for Politics
Social Media for PoliticsSocial Media for Politics
Social Media for PoliticsLaurel Papworth
 
Clubs nsw gold coast social media presentation
Clubs nsw gold coast social media presentationClubs nsw gold coast social media presentation
Clubs nsw gold coast social media presentationLaurel Papworth
 
Web 2.0 Underground Map
Web 2.0 Underground MapWeb 2.0 Underground Map
Web 2.0 Underground MapChristian Palau
 
Facebook and Twitter for Business Course Notes USYD
Facebook and Twitter for Business Course Notes USYDFacebook and Twitter for Business Course Notes USYD
Facebook and Twitter for Business Course Notes USYDLaurel Papworth
 
기본 설명만
기본 설명만기본 설명만
기본 설명만Jiho Kim
 

Recommended

Social media small medium businesss masterclass.key
Social media small medium businesss masterclass.keySocial media small medium businesss masterclass.key
Social media small medium businesss masterclass.keyLaurel Papworth
 
Social media and mutuals banks credit unions
Social media and mutuals banks credit unionsSocial media and mutuals banks credit unions
Social media and mutuals banks credit unionsLaurel Papworth
 
Social Media and Travel writers
Social Media and Travel writersSocial Media and Travel writers
Social Media and Travel writersLaurel Papworth
 
Social Media for Politics
Social Media for PoliticsSocial Media for Politics
Social Media for PoliticsLaurel Papworth
 
Clubs nsw gold coast social media presentation
Clubs nsw gold coast social media presentationClubs nsw gold coast social media presentation
Clubs nsw gold coast social media presentationLaurel Papworth
 
Web 2.0 Underground Map
Web 2.0 Underground MapWeb 2.0 Underground Map
Web 2.0 Underground MapChristian Palau
 
Facebook and Twitter for Business Course Notes USYD
Facebook and Twitter for Business Course Notes USYDFacebook and Twitter for Business Course Notes USYD
Facebook and Twitter for Business Course Notes USYDLaurel Papworth
 
기본 설명만
기본 설명만기본 설명만
기본 설명만Jiho Kim
 
Social Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #CloudworldSocial Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #CloudworldLaurel Papworth
 
What is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media RevenueWhat is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media RevenueLaurel Papworth
 
AIPP Australian Institute of Professional Photography social media presentation
AIPP Australian Institute of Professional Photography social media presentationAIPP Australian Institute of Professional Photography social media presentation
AIPP Australian Institute of Professional Photography social media presentationLaurel Papworth
 
9 steps social media strategy
9 steps social media strategy9 steps social media strategy
9 steps social media strategyLaurel Papworth
 
CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011Laurel Papworth
 
Social media and social economy
Social media and social economySocial media and social economy
Social media and social economyLaurel Papworth
 
Social Media Monetization Connect Now
Social Media Monetization Connect NowSocial Media Monetization Connect Now
Social Media Monetization Connect NowLaurel Papworth
 
Local Government Social Media Politics LGPRA Coogee
Local Government Social Media Politics LGPRA CoogeeLocal Government Social Media Politics LGPRA Coogee
Local Government Social Media Politics LGPRA CoogeeLaurel Papworth
 
Social Media for Events and Conference Organisers
Social Media for Events and Conference OrganisersSocial Media for Events and Conference Organisers
Social Media for Events and Conference OrganisersLaurel Papworth
 
Social Media And Building Tv Audiences Communities
Social Media And Building Tv Audiences CommunitiesSocial Media And Building Tv Audiences Communities
Social Media And Building Tv Audiences CommunitiesLaurel Papworth
 
2 day coursework outlines for Singapore DoD
2 day coursework outlines for Singapore DoD2 day coursework outlines for Singapore DoD
2 day coursework outlines for Singapore DoDLaurel Papworth
 
Future of Social Media Travel and Tourism
Future of Social Media Travel and TourismFuture of Social Media Travel and Tourism
Future of Social Media Travel and TourismLaurel Papworth
 
Future of Social Media Travel and Tourism
Future of Social Media Travel and TourismFuture of Social Media Travel and Tourism
Future of Social Media Travel and TourismLaurel Papworth
 
Becoming An Influencer
Becoming An InfluencerBecoming An Influencer
Becoming An InfluencerLaurel Papworth
 
Social Freelance Jobs & Open Outsource
Social Freelance Jobs & Open OutsourceSocial Freelance Jobs & Open Outsource
Social Freelance Jobs & Open OutsourceLaurel Papworth
 
The Social Enterprise
The Social EnterpriseThe Social Enterprise
The Social EnterpriseLaurel Papworth
 
Social Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform ContentSocial Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform ContentLaurel Papworth
 
COURSEWARE: Social Media and PR Crisis Communication
COURSEWARE: Social Media and PR Crisis CommunicationCOURSEWARE: Social Media and PR Crisis Communication
COURSEWARE: Social Media and PR Crisis CommunicationLaurel Papworth
 
Twitter for Business and AdTech Sydney
Twitter for Business and AdTech SydneyTwitter for Business and AdTech Sydney
Twitter for Business and AdTech SydneyLaurel Papworth
 
Social media for accountants
Social media for accountantsSocial media for accountants
Social media for accountantsLaurel Papworth
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 

More Related Content

More from Laurel Papworth

Social Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #CloudworldSocial Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #CloudworldLaurel Papworth
 
What is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media RevenueWhat is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media RevenueLaurel Papworth
 
AIPP Australian Institute of Professional Photography social media presentation
AIPP Australian Institute of Professional Photography social media presentationAIPP Australian Institute of Professional Photography social media presentation
AIPP Australian Institute of Professional Photography social media presentationLaurel Papworth
 
9 steps social media strategy
9 steps social media strategy9 steps social media strategy
9 steps social media strategyLaurel Papworth
 
CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011Laurel Papworth
 
Social media and social economy
Social media and social economySocial media and social economy
Social media and social economyLaurel Papworth
 
Social Media Monetization Connect Now
Social Media Monetization Connect NowSocial Media Monetization Connect Now
Social Media Monetization Connect NowLaurel Papworth
 
Local Government Social Media Politics LGPRA Coogee
Local Government Social Media Politics LGPRA CoogeeLocal Government Social Media Politics LGPRA Coogee
Local Government Social Media Politics LGPRA CoogeeLaurel Papworth
 
Social Media for Events and Conference Organisers
Social Media for Events and Conference OrganisersSocial Media for Events and Conference Organisers
Social Media for Events and Conference OrganisersLaurel Papworth
 
Social Media And Building Tv Audiences Communities
Social Media And Building Tv Audiences CommunitiesSocial Media And Building Tv Audiences Communities
Social Media And Building Tv Audiences CommunitiesLaurel Papworth
 
2 day coursework outlines for Singapore DoD
2 day coursework outlines for Singapore DoD2 day coursework outlines for Singapore DoD
2 day coursework outlines for Singapore DoDLaurel Papworth
 
Future of Social Media Travel and Tourism
Future of Social Media Travel and TourismFuture of Social Media Travel and Tourism
Future of Social Media Travel and TourismLaurel Papworth
 
Future of Social Media Travel and Tourism
Future of Social Media Travel and TourismFuture of Social Media Travel and Tourism
Future of Social Media Travel and TourismLaurel Papworth
 
Social Freelance Jobs & Open Outsource
Social Freelance Jobs & Open OutsourceSocial Freelance Jobs & Open Outsource
Social Freelance Jobs & Open OutsourceLaurel Papworth
 
Social Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform ContentSocial Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform ContentLaurel Papworth
 
COURSEWARE: Social Media and PR Crisis Communication
COURSEWARE: Social Media and PR Crisis CommunicationCOURSEWARE: Social Media and PR Crisis Communication
COURSEWARE: Social Media and PR Crisis CommunicationLaurel Papworth
 
Twitter for Business and AdTech Sydney
Twitter for Business and AdTech SydneyTwitter for Business and AdTech Sydney
Twitter for Business and AdTech SydneyLaurel Papworth
 
Social media for accountants
Social media for accountantsSocial media for accountants
Social media for accountantsLaurel Papworth
 

More from Laurel Papworth (20)

Social Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #CloudworldSocial Media, Big Data and Oracle #Cloudworld
Social Media, Big Data and Oracle #Cloudworld
 
What is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media RevenueWhat is a Facebook Share or retweet worth? Social Media Revenue
What is a Facebook Share or retweet worth? Social Media Revenue
 
AIPP Australian Institute of Professional Photography social media presentation
AIPP Australian Institute of Professional Photography social media presentationAIPP Australian Institute of Professional Photography social media presentation
AIPP Australian Institute of Professional Photography social media presentation
 
9 steps social media strategy
9 steps social media strategy9 steps social media strategy
9 steps social media strategy
 
CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011
 
Social media and social economy
Social media and social economySocial media and social economy
Social media and social economy
 
Social Media Monetization Connect Now
Social Media Monetization Connect NowSocial Media Monetization Connect Now
Social Media Monetization Connect Now
 
Local Government Social Media Politics LGPRA Coogee
Local Government Social Media Politics LGPRA CoogeeLocal Government Social Media Politics LGPRA Coogee
Local Government Social Media Politics LGPRA Coogee
 
Social Media for Events and Conference Organisers
Social Media for Events and Conference OrganisersSocial Media for Events and Conference Organisers
Social Media for Events and Conference Organisers
 
Social Media And Building Tv Audiences Communities
Social Media And Building Tv Audiences CommunitiesSocial Media And Building Tv Audiences Communities
Social Media And Building Tv Audiences Communities
 
2 day coursework outlines for Singapore DoD
2 day coursework outlines for Singapore DoD2 day coursework outlines for Singapore DoD
2 day coursework outlines for Singapore DoD
 
Future of Social Media Travel and Tourism
Future of Social Media Travel and TourismFuture of Social Media Travel and Tourism
Future of Social Media Travel and Tourism
 
Future of Social Media Travel and Tourism
Future of Social Media Travel and TourismFuture of Social Media Travel and Tourism
Future of Social Media Travel and Tourism
 
Becoming An Influencer
Becoming An InfluencerBecoming An Influencer
Becoming An Influencer
 
Social Freelance Jobs & Open Outsource
Social Freelance Jobs & Open OutsourceSocial Freelance Jobs & Open Outsource
Social Freelance Jobs & Open Outsource
 
The Social Enterprise
The Social EnterpriseThe Social Enterprise
The Social Enterprise
 
Social Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform ContentSocial Media for Film TV- Innovations in Multiplatform Content
Social Media for Film TV- Innovations in Multiplatform Content
 
COURSEWARE: Social Media and PR Crisis Communication
COURSEWARE: Social Media and PR Crisis CommunicationCOURSEWARE: Social Media and PR Crisis Communication
COURSEWARE: Social Media and PR Crisis Communication
 
Twitter for Business and AdTech Sydney
Twitter for Business and AdTech SydneyTwitter for Business and AdTech Sydney
Twitter for Business and AdTech Sydney
 
Social media for accountants
Social media for accountantsSocial media for accountants
Social media for accountants
 

Recently uploaded

International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 

Recently uploaded (20)

International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024