Events Coordinators and Conference Organisers from a social media perspective. From the Events Masterclass in Sydney in Oct 2009. The podcast and blog post are found at http://bit.ly/smb001
1. Social Media Social Networks
wordle.net
laurelpapworth.com
Wednesday, 14 October 2009
2. Social Media Social Networks
Laurel Papworth
•slides at http://slideshare.net/silkcharm
•blog at http://laurelpapworth.com
•email laurel@laurelpapworth.com
•phone +61 (0)432 684992
•Twitter @SilkCharm
reference
laurelpapworth.com
Wednesday, 14 October 2009
23. Social Media Social Networks
Social Media Press Release
reference
laurelpapworth.com
Wednesday, 14 October 2009
24. Social Media Social Networks
SOCIAL MEDIA PRESS RELEASE
TEMPLATE, VERSION 1.0
CONTACT Client contact Spokesperson Agency contact
INFORMATION: Phone #/skype Phone #/skype Phone #/skype
Email Email Email
IM address IM address IM address
Web site Blog/relevant post Web site
NEWS RELEASE HEADLINE
Subhead
CORE NEWS FACTS
Bullet-points preferable
LINK & RSS FEED TO PURPOSE-BUILT DEL.ICIO.US PAGE
The purpose-built del.icio.us page offers hyperlinks (and PR annotation in
“notes” fields) to relevant historical, trend, market, product & competitive
content sources, providing context as-needed, and, on-going updates.
MP3 FILE OR GRAPHIC VIDEO
PHOTO
PODCAST LINK e.g., product e.g., brief
e.g., product
e.g., sound bytes schematic; product demo
picture, exec
by various market size by in-house
headshot, etc.
stakeholders graphs; logos expert
MORE MULTIMEDIA AVAILABLE BY REQUEST
e.g., “download white paper”
PRE-APPROVED QUOTES FROM CORPORATE EXECUTIVES, ANALYSTS,
CUSTOMERS AND/OR PARTNERS
5.3"
Recommendation: no more than 2 quotes per contact. The PR agency should have additional
quotes at-the-ready, “upon request,” for journalists who desire exclusive content. This provides
opportunity for Agency to add further value to interested media.
LINKS TO RELEVANT COVERAGE TO-DATE (OPTIONAL)
This empowers journalist to “take a different angle,” etc.
These links would also be cross-posted to the custom del.icio.us site.
BOILERPLATE STATEMENTS
RSS FEED TO CLIENT’S NEWS RELEASES
“ADD TO DEL.ICIO.US”
Allows readers to use the release as a standalone portal to this news
TECHNORATI TAGS/“DIGG THIS”
laurelpapworth.com
Wednesday, 14 October 2009
26. Social Media Social Networks
Conferences should enable as much
active participation of as many
participants as possible
reference
laurelpapworth.com
Wednesday, 14 October 2009
27. Social Media Social Networks
VisibleTweets.com
laurelpapworth.com
Wednesday, 14 October 2009
28. Social Media Social Networks
Live Experience
laurelpapworth.com
Wednesday, 14 October 2009
29. Social Media Social Networks
Augmented Reality
Tatt
laurelpapworth.com
Wednesday, 14 October 2009
30. Social Media Social Networks
LiveStream
laurelpapworth.com
Wednesday, 14 October 2009
32. Social Media Social Networks
Laurel Papworth
•slides at http://slideshare.net/silkcharm
•blog at http://laurelpapworth.com
•email laurel@laurelpapworth.com
•phone +61 (0)432 684992
•Twitter @SilkCharm
reference
laurelpapworth.com
Wednesday, 14 October 2009
33. Social Media Social Networks
Social Media Campaign
laurelpapworth.com
Wednesday, 14 October 2009
35. Social Media Social Networks
Laurel Papworth
•slides at http://slideshare.net/silkcharm
•blog at http://laurelpapworth.com
•email laurel@laurelpapworth.com
•phone +61 (0)432 684992
•Twitter @SilkCharm
reference
laurelpapworth.com
Wednesday, 14 October 2009
36. Social Media Social Networks
Title of Slide
•Bullets
•test
•test
•tes
Section Header
•tes
reference
laurelpapworth.com
Wednesday, 14 October 2009