social networks on the mobile
Laurel Papworth silkcharm.blogspot.com … an investigation

Today <ul><li>Statistics </li></ul><ul><li>Quotes </li></ul><ul><li>Telecommunications –
challenges </li></ul><ul><li>Social network fundamentals </li></ul><ul><li>Monetising </li></ul><ul><li>Mobile social networks – types </li></ul><ul><li>Summary </li></ul>

<ul><li>“ … Juniper offers that
user-created content related to the mobile phone industry is positioned at around $576 million for 2007 , while it is expected to hit some $5.75 billion by 2012 . “ </li></ul>Statistics “ … There are currently nearly 50 million members in &quot;mobile social communities&quot; and is expected to reach 174 million worldwide by 2011 ... “ Juniper ABI Research

<ul><li>“ A mobile social media
company is a company that provides a mobile-only Internet service … </li></ul><ul><li>… rather than a window or portal into a desktop Internet service. This differentiation is important because a service like ours is specifically designed to be consumed on a mobile phone and is not a half-baked or trimmed down version of a desktop Internet service/website. “ </li></ul>BluePulse

<ul><li>“ When people talk about
Web 2.0 they usually mean open API's and RSS feeds coming out of your ears. We took a few of the most prominent &quot;Web 2.0&quot; golden children and mobilised them using a java client. “ </li></ul>Mobileglu

To be contactable at the
beach. What more do you want?

Our mobile phone today mooshimooshisan-
Flickr

… includes our friend’s details
Flickr:inagalway

Carriers and walled gardens Flickr:tanya
hk

Lob your content over a
wall to someone on another network wikimedia

Flickr: Heaven’s Gate John

The grass IS always greener
On the GREEN network Flickr:Miss Aniela

Telecommunications Apartheid Free the Network!

If you want one in
Australia 2008, DO NOT renew your plans. It probably will be on the Telstra Network

From Engadget

Input restrictions (enablement layer sucks)
ATT.com

Flickr:superlocal Speed of connection varys

Features of a Social Network
<ul><li>Purpose </li></ul><ul><li>Swarms </li></ul><ul><li>Rituals </li></ul><ul><li>Roles </li></ul><ul><li>Etiquette & Rules </li></ul><ul><li>Leaders </li></ul><ul><li>Profiles </li></ul><ul><li>Places </li></ul><ul><li>Events </li></ul>

Monetising Mobile Social Networks <ul><li>Consumer
pays </li></ul><ul><li>Companies sponsor </li></ul><ul><li>Advertising </li></ul><ul><li>eCommerce </li></ul><ul><li>Double or triple dipping (two or more of the above) </li></ul><ul><li>Revenue share </li></ul>

<ul><li>Free til October 31 st
* </li></ul><ul><li>*small print: STANDARD GPRS charges apply </li></ul><ul><li>Then Unlimited $7.95 all you can eat, includes bandwidth but not Optus Zoo landing page </li></ul><ul><li>Or MobiPack EasyPass $3 per month, 50c per visit </li></ul><ul><li>ONLY AVAILABLE ON OPTUS </li></ul>

dating tagging marketing mobile media
and social network breakdowns communicate community multimedia

<ul><li>Fast Flirting: 4 million subscribers,
speed dating via text with an avatar. (pure mobile, pure dating) </li></ul><ul><li>Jumbuck island: With the feel and control of a game , create an avatar to walk around and meet other people (virtual world) </li></ul>dating & virtual world

<ul><li>Pirates of the Caribbean: up
to 16 players, cross-carrier (from Disney). </li></ul>social games and contests piratesmobilemultiplayer.com <ul><li>Phone-tag : you are given a tag, have to take a photo, upload it, rated and ranked (aargh matey tag) </li></ul>

semacode.org

tagging mobilicio.us - Read delicio.us
tags on your mobile

socialtext.com/miki wiki - social knowledge
management Socialtext wiki: secure access, authentication, easy navigation, editing and search.

social media and multimedia Moblr
is a mobile video community. Videos shown on Moblr have been submitted by Moblr members, they have been shot either through a camera phone or any other device that allows video capture. It is free to publish your videos. On Moblr users can view all videos (no membership required) comment and rate videos (members only) publish their own videos (members only) .

Where are you?

UandMe - WAP-enabled GSM -3G
handset - accurate to within 400mof the handset's exact location in metropolitan areas - up to 5km in rural areas. Location based services Mobiles2Go - GPS phone - accurate to within 10-20m - Receive texts when a phone enters or leaves a zone

Location based services

reviews, rating & ranking

<ul><li>What we already know :
small screens, walled gardens, locked mobiles, speed of connection, keyboard is missing. </li></ul><ul><li>Fundamentals of social networks : purpose, places, profiles, roles, leaders, etiquette, events, rituals, swarms </li></ul><ul><li>Monetising : consumer pays, companies sponsor, advertising, eCommerce and revenue share </li></ul><ul><li>Types of mobile social networks: dating, virtual world, social games, contests, barcodes, tagging, mobile wikis, social media/multimedia, location based services, reviews, rating and rankings, </li></ul><ul><li>Sites to visit: mymobilepals, mobilecrunch, smartmobs </li></ul>Summary

some sites to visit

Flickr:jeremyplemon It’s so over between
us