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5 Tips For Automated Happy Birthday Emails
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This slideshare will give you 5 top tips to create an effective birthday email.
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As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus). So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.
2014 holiday online shopping mobile trends silverpop
2014 holiday online shopping mobile trends silverpop
Silverpop
Tactics to integrate email marketing and social media.
Tactics to integrate social and email marketing silverpop
Tactics to integrate social and email marketing silverpop
Silverpop
Presentation from the 2014 MarketingProfs B2B conference.
Humanization content b2 b email marketing silverpop marketingprofs
Humanization content b2 b email marketing silverpop marketingprofs
Silverpop
"Email Marketing Retail Study" di Silverpop, che recensisce le email di 175 imprese.
Silverpop Study 2007 Retail Email
Silverpop Study 2007 Retail Email
catdii
Contrary to popular reports, email is not dead; but it is changing. In this session, Silverpop will highlight the move smart marketers are making from batch and blast static email to behaviour-driven integrated marketing initiatives. Using case studies and examples that illustrate how transformed marketing initiatives are delivering amazing customer experiences including on-the-go mobile/smartphone marketing. Silverpop will share how leveraging customer behaviour from online browsing, offline activities, past purchases, app usage and more drives increased engagement and revenue. The session will also cover how to get more done using automation techniques to allow your marketing efforts to continue to run without your continuous manual effort.
Batch and blast email to behavioural marketing automation silverpop festival ...
Batch and blast email to behavioural marketing automation silverpop festival ...
Silverpop
Successfully Use Email to Close the Smartphone Browse-To-Buy Gap - presented by Loren McDonald at eTail East, August 2014 It’s likely that many people are viewing your emails and visiting your website on their smartphones. But how many of them are converting? Conversions can be negatively impacted by various factors, including clicking from a mobile-friendly email to a non-mobile website or landing page, distractions and multitasking on the part of the recipient and the awkward or time-consuming registration and payment process on a small screen. While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping. In this session, McDonald highlighted tactics designed to make your emails an engaging (and mobile-friendly) experience that will lead consumers to keep your messages in their inboxes until they're ready to act, including: • Use responsive design techniques • Add an email message to your onboarding program that encourages customers to register an account and/or store payment information • Promoting social sign-in • Creating educational emails for your shoppers • Re-sending • And much more
Smartphone mobile browse to buy email tactics silverpop etail
Smartphone mobile browse to buy email tactics silverpop etail
Silverpop
BrightWave has been a leader in the email marketing industry for over a decade. How did we pull that off? This presentation aims to answer that question. **About BrightWave** BrightWave is North America’s leading email marketing agency. The award-winning firm specializes in elevating email marketing that drive revenue, cut costs and build relationships. Headquartered in Atlanta, GA, BrightWave works with a blue chip client roster, including Affiliated Computer Service (A Xerox Company), Aflac, Chick-fil-A, Cox Business, Equifax, Mattress Firm, Mizuno and Phillips 66. For more information, please visit www.BrightWave.com
How BrightWave Became North America's Leading Email Agency
How BrightWave Became North America's Leading Email Agency
BrightWave
Sure, email helps social, driving fans and followers through buttons and sharing but what about how to leverage social for your email program, the one driving all of that revenue? Social check in, QR Codes, SMS, Facebook and more will be covered in how they can take your email program to the next level. Simms Jenkins, founder & CEO of BrightWave Marketing, North America’s leading email marketing focused digital agency, is the presenter and author of "The Truth About Email Marketing." The companion white paper "Email Acquisition 2.0" can be found at http://bit.ly/BWCaseStudies
Grow: How to Leverage the Social Web To Grow Your Email Program
Grow: How to Leverage the Social Web To Grow Your Email Program
BrightWave
Recommandé
As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus). So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.
2014 holiday online shopping mobile trends silverpop
2014 holiday online shopping mobile trends silverpop
Silverpop
Tactics to integrate email marketing and social media.
Tactics to integrate social and email marketing silverpop
Tactics to integrate social and email marketing silverpop
Silverpop
Presentation from the 2014 MarketingProfs B2B conference.
Humanization content b2 b email marketing silverpop marketingprofs
Humanization content b2 b email marketing silverpop marketingprofs
Silverpop
"Email Marketing Retail Study" di Silverpop, che recensisce le email di 175 imprese.
Silverpop Study 2007 Retail Email
Silverpop Study 2007 Retail Email
catdii
Contrary to popular reports, email is not dead; but it is changing. In this session, Silverpop will highlight the move smart marketers are making from batch and blast static email to behaviour-driven integrated marketing initiatives. Using case studies and examples that illustrate how transformed marketing initiatives are delivering amazing customer experiences including on-the-go mobile/smartphone marketing. Silverpop will share how leveraging customer behaviour from online browsing, offline activities, past purchases, app usage and more drives increased engagement and revenue. The session will also cover how to get more done using automation techniques to allow your marketing efforts to continue to run without your continuous manual effort.
Batch and blast email to behavioural marketing automation silverpop festival ...
Batch and blast email to behavioural marketing automation silverpop festival ...
Silverpop
Successfully Use Email to Close the Smartphone Browse-To-Buy Gap - presented by Loren McDonald at eTail East, August 2014 It’s likely that many people are viewing your emails and visiting your website on their smartphones. But how many of them are converting? Conversions can be negatively impacted by various factors, including clicking from a mobile-friendly email to a non-mobile website or landing page, distractions and multitasking on the part of the recipient and the awkward or time-consuming registration and payment process on a small screen. While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping. In this session, McDonald highlighted tactics designed to make your emails an engaging (and mobile-friendly) experience that will lead consumers to keep your messages in their inboxes until they're ready to act, including: • Use responsive design techniques • Add an email message to your onboarding program that encourages customers to register an account and/or store payment information • Promoting social sign-in • Creating educational emails for your shoppers • Re-sending • And much more
Smartphone mobile browse to buy email tactics silverpop etail
Smartphone mobile browse to buy email tactics silverpop etail
Silverpop
BrightWave has been a leader in the email marketing industry for over a decade. How did we pull that off? This presentation aims to answer that question. **About BrightWave** BrightWave is North America’s leading email marketing agency. The award-winning firm specializes in elevating email marketing that drive revenue, cut costs and build relationships. Headquartered in Atlanta, GA, BrightWave works with a blue chip client roster, including Affiliated Computer Service (A Xerox Company), Aflac, Chick-fil-A, Cox Business, Equifax, Mattress Firm, Mizuno and Phillips 66. For more information, please visit www.BrightWave.com
How BrightWave Became North America's Leading Email Agency
How BrightWave Became North America's Leading Email Agency
BrightWave
Sure, email helps social, driving fans and followers through buttons and sharing but what about how to leverage social for your email program, the one driving all of that revenue? Social check in, QR Codes, SMS, Facebook and more will be covered in how they can take your email program to the next level. Simms Jenkins, founder & CEO of BrightWave Marketing, North America’s leading email marketing focused digital agency, is the presenter and author of "The Truth About Email Marketing." The companion white paper "Email Acquisition 2.0" can be found at http://bit.ly/BWCaseStudies
Grow: How to Leverage the Social Web To Grow Your Email Program
Grow: How to Leverage the Social Web To Grow Your Email Program
BrightWave
Leveraging behavioural data for success silverpop ibm festival of marketing
Leveraging behavioural data for success silverpop ibm festival of marketing
Silverpop
Holiday retail email marketing tips silverpop
Holiday retail email marketing tips silverpop
Silverpop
Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience.
Personalisation silverpop festival of marketing
Personalisation silverpop festival of marketing
Silverpop
Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014. In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan. Discussion topics include: Developing a holiday-specific welcome program Segmentation and frequency considerations Optimizing emails for mobile conversions Revising templates with information about details such as shipping, return policy, and gift cards Designing emails to better enable mobile navigation and browsing Using content and personality to increase engagement Creating high-converting gift card programs Launching post-purchase programs How to integrate your holiday subscribers into your regular non-holiday communication stream
Holiday retail email marketing tips aima silverpop fabric.com silverpop
Holiday retail email marketing tips aima silverpop fabric.com silverpop
Silverpop
This slideshare will take you through the four types of preference centre marketers should be using to enhance the customer experience.
4 types of email preference centre
4 types of email preference centre
Silverpop
A fun, tongue-in-cheek look at the worst time to send emails ... in response to the enduring question asked by so many email marketers: What is the best time to send email? Have something fun to add? Please Tweet @LorenMcDonald with your short description of a worst time to send email - and I'll add my favorites to this SlideShare presentation.
Silverpop Worst Times to Send Email
Silverpop Worst Times to Send Email
Silverpop
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
Email Marketing 101: Strategy
Email Marketing 101: Strategy
SendGrid
Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads! View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/
The Science of Email Marketing
The Science of Email Marketing
HubSpot
Loren McDonald with Silverpop, an IBM Company, shared the latest best practices, trends and client case study examples for 7 emails you can automate to help invigorate your marketing programs and drive more revenue: 1. Welcome and onboarding programs 2. Nurture and remarketing messages 3. Post-purchase messages 4. Cross-sell/Upsell messages 5. Event/Date-based emails 6. Transactional messages 7. Lapsed customer/reengagement
7 email marketing programs to automate silverpop dma14
7 email marketing programs to automate silverpop dma14
Silverpop
In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following: Connecting revenue to the specific marketing channels and campaigns driving it Integrating digital marketing and ecommerce systems Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement
Measuring engagement and revenue throughout the customer lifecycle by Silverpop
Measuring engagement and revenue throughout the customer lifecycle by Silverpop
Silverpop
Beyond gmail tabs increasing email marketing engagement silverpop
Beyond gmail tabs increasing email marketing engagement silverpop
Silverpop
Send a blast kill a hamster email marketing silverpop
Send a blast kill a hamster email marketing silverpop
Silverpop
Email remarketing cart browse abandonment webtrends uk silverpop
Email remarketing cart browse abandonment webtrends uk silverpop
Silverpop
Since the launch of Gmail Tabs on May 29, 2013 many email marketers have been worried about how “Tabs” will impact engagement, conversions and revenue from Gmail Subscribers. A tactical response by many brands has been to send to Gmail subscribers an “Instructions” email outlining how to move their emails from the recipients Promotions tab to the Primary tab. While this is not likely to significantly “move-the-needle” – for brands considering this approach, here are several examples…
Gmail tabs promotions to primary tab emails silverpop
Gmail tabs promotions to primary tab emails silverpop
Silverpop
Presented at Silverpop's US Client Summit in May 2013. Originally titled "10 Ideas to Take Back to the Office."
10 email marketing tactics silverpop
10 email marketing tactics silverpop
Silverpop
When customers abandon a shopping cart, their customer journey isn't over—and your relationship with them has just begun. Your next move is critical. This webinar explored: Why cart remarketing How Webtrends Streams enables highly-relevant real-time remarketing with email marketing partners such as Silverpop Best practices for cart remarketing. Presenters Rick Weithas, Sr. Solution Marketing Manager, Webtrends Loren McDonald, Email/Marketing Automation Evangelist, Silverpop
Shopping cart abandonment real time webtrends silverpop
Shopping cart abandonment real time webtrends silverpop
Silverpop
7 email marketing ideas tactics uk
7 email marketing ideas tactics uk
Silverpop
Cart abandonment email remarketing silverpop
Cart abandonment email remarketing silverpop
Silverpop
Webinar held on February 26, 2013 discussing the challenges of designing emails in a mobile and multiscreen world; outlines the different design approaches; shares tips/best practices. Webinar features Justine Jordan of Litmus; Brian Sisolak of Trilogy Interactive and Loren McDonald, Silverpop
Multiscreen mobile email design strategy silverpop
Multiscreen mobile email design strategy silverpop
Silverpop
Retailer emails to automate silverpop
Retailer emails to automate silverpop
Silverpop
Silverpop digital marketing launch event sao paulo brazil
Silverpop digital marketing launch event sao paulo brazil
Silverpop
Presented at Silverpop's launch event in Sao Paulo, Brazil on October 24, 2012. I quick over view of behavioral marketing automation and examples of 5 customer/prospect behaviors that can drive automated marketing programs.
5 behavioral actions to automate silverpop behavioral marketing automation
5 behavioral actions to automate silverpop behavioral marketing automation
Silverpop
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Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience.
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Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014. In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan. Discussion topics include: Developing a holiday-specific welcome program Segmentation and frequency considerations Optimizing emails for mobile conversions Revising templates with information about details such as shipping, return policy, and gift cards Designing emails to better enable mobile navigation and browsing Using content and personality to increase engagement Creating high-converting gift card programs Launching post-purchase programs How to integrate your holiday subscribers into your regular non-holiday communication stream
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This slideshare will take you through the four types of preference centre marketers should be using to enhance the customer experience.
4 types of email preference centre
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A fun, tongue-in-cheek look at the worst time to send emails ... in response to the enduring question asked by so many email marketers: What is the best time to send email? Have something fun to add? Please Tweet @LorenMcDonald with your short description of a worst time to send email - and I'll add my favorites to this SlideShare presentation.
Silverpop Worst Times to Send Email
Silverpop Worst Times to Send Email
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Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
Email Marketing 101: Strategy
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Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads! View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/
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Loren McDonald with Silverpop, an IBM Company, shared the latest best practices, trends and client case study examples for 7 emails you can automate to help invigorate your marketing programs and drive more revenue: 1. Welcome and onboarding programs 2. Nurture and remarketing messages 3. Post-purchase messages 4. Cross-sell/Upsell messages 5. Event/Date-based emails 6. Transactional messages 7. Lapsed customer/reengagement
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In this presentation, Silverpop highlights several steps marketers should be taking in order to ensure engagement levels and the bottom line continue to rise, including the following: Connecting revenue to the specific marketing channels and campaigns driving it Integrating digital marketing and ecommerce systems Developing campaigns targeted at crucial points in the buyer journey, such as first purchase, repeat customer and win back Measuring and tracking customer engagement levels in order to target communications and understand resulting impact on engagement
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Presented at Silverpop's US Client Summit in May 2013. Originally titled "10 Ideas to Take Back to the Office."
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Discover why over 2,000 B2B brands partner with Martal Group, the #1 B2B lead generation agency.
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Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group
In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
elizabethella096
A portfolio of my work, showcasing my experience as a digital/social media marketing manager
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
MaharshBenday
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4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
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In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
SearchNorwich
PR Wires is a leading press release distribution service that helps businesses get their news seen by the right audiences. They offer targeted distribution to journalists, bloggers, and online influencers, along with media monitoring and marketing tools to maximize reach and impact. Whether you're a local company or a global brand, PR Wires can help you tell your story and achieve your communication goals. Get in Touch Website — https://www.prwires.com/ Mobile — +91 9212306116 Whatsapp — https://call.whatsapp.com/voice/TpyiT7anImIcb2z1jgzstc Skype — shalabh.mishra Telegram — shalabhmishra Email — shalabh.web@gmail.com
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
PR Wires
Step into the future of advertising with Billion Broadcaster Lift Advertising, the pinnacle of DOOH (Digital Out-of-Home) media innovation. Through strategic placement in elevator spaces, it commands attention and delivers impactful messages to audiences in transit.
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
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Social Media Marketing Portfolio - Maharsh Benday
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Martal Group - B2B Lead Gen Agency - Onboarding Overview
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
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Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
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Press Release Distribution Evolving with Digital Trends.pdf
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
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