This document summarizes a webinar about optimizing emails for mobile devices. It discusses trends showing the rise of mobile email and importance of optimization. Tips included using single column layouts, inline styles over style sheets, and testing links and images across different devices. Speakers emphasized the need to design for a small screen and avoid wasting users' time. Rendering tools and testing emails on multiple platforms before sending were presented as important for ensuring proper display.
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Optimizing Email for Mobile Devices
1. Optimizing For The Small Screen
Optimizing Emails for Mobile Devices: Trends,
Tips and Best Practices
August 19, 2010 – Silverpop Webinar @Silverpop
2. Speakers and Agenda
• Len Shneyder • The Mobile Landscape
– Director of Deliverability & • The Nuts & Bolts of Mobile
Messaging
• Rendering Tools & Testing
– Unica
• Q&A
• Wrap-Up and Survey
• Loren McDonald
– VP, Industry Relations
– Silverpop
– Moderator
4. Buried in Nielsen blog…
Email Remains Top on Mobile Internet Activities
…the dominance of email activity on mobile devices continue with an
increase from 37.4 percent to 41.6 percent of U.S. mobile Internet time.
5. Optimizing For The Small Screen
Len Shneyder, Director of Deliverability & Messaging, Unica
7. With 4.6 billion current mobile
subscriptions projected to
surge to 6.5 billion mobile
connections by 2014, there's
no denying it:
Mobile is no longer the future,
it’s the present!
Confidential
2010 Unica Corporation
8. Everything is a mobile device.
Confidential
2010 Unica Corporation
9. The Mobile Explosion
“The day when more people
Mobile Phone Email Users (millions) read and respond to email via
their handhelds than any
1,200 other platform is approaching,
underscoring how critical it
1,000 is to build email campaigns
800 that are optimized for
mobile devices.”
600 - Mobile Marketer, October 13, 2009
400 1,107
200 659
139 234 392
0 Mobile Internet adoption is
outpacing desktop adoption
2009 2010 by 8X
2011 - Morgan Stanley, Web 2.0 Summit,
2012 October 20, 2009
2013
Chart: The Radicati Group, “Wireless Email Market, 2009 – 2013,” October 12, 2009, www.radicati.com.
Confidential
2010 Unica Corporation
10. The Industry is Evolving
Confidential
2010 Unica Corporation
12. Mobile Is Global, but there are clear
leaders
Confidential
2010 Unica Corporation
13. eReaders – New Mobile Vanguards
Confidential
2010 Unica Corporation
14. Mobile is not just on the go
Confidential
2010 Unica Corporation
15. More food for thought: Social vs. Email
Email is the lubricant and
glue of social media.
Social actions translate
into email notifications.
Businesses are
increasingly leveraging
social channels.
Confidential
2010 Unica Corporation
16. Mobile Marketing Food Pyramid
Mobile
Lifestyle
Location
Based
Coupon Mobile
Barcodes Email
Mobile Mobile
Video/TV Games
Mobile
SMS MMS
Internet
Confidential
2010 Unica Corporation
17. The Nuts & Bolts of Mobile
Confidential
2010 Unica Corporation
18. Mobile isn’t tied to any specific mail client
Confidential
2010 Unica Corporation
19. Mobile Email Crosses Borders
A recent study found that
52% of mobile phone
owners access the same
email account across
multiple devices (PCs,
laptops, mobile phones,
etc.), with the other 48%
using a distinct account for
mobile-email only.
Confidential
2010 Unica Corporation
28. Pre-Headers – The Jury Is Still Out
Confidential
2010 Unica Corporation
29. The Same Rules Apply
CSS has varied support depending on the mobile
device/email client in question.
– Inline-Styles are more widely support than Style Sheets
Brand yourself at the top of your email, your fold line is a
matter of inches so be sure who you are and what your
email is attempting to convey is easily discerned
Forms and scripts will appear as problematic in mobile
clients
Use single column layouts vs. double or triple column
Confidential
2010 Unica Corporation
31. Design optimization is a process:
1 – Test Your Links & Images
Confidential
2010 Unica Corporation
32. A 2nd set of eyes never hurts
2 – Check your spelling
Confidential
2010 Unica Corporation
33. The best defense against poor rendering
3 – Validate your code
Confidential
2010 Unica Corporation
34. Visualize the future
4 – See what your customers are seeing!
Confidential
2010 Unica Corporation
35. Contact Information / Q & A
• Len Shneyder, Unica
– lshneyder@unica.com
– Twitter: @LenShneyder
• Loren McDonald, Silverpop
– lmcdonald@silverpop.com
– Twitter: @LorenMcDonald
– Twitter: @silverpop
36. Resources
• Resource Center
– White papers
– Archived Webinars
– Blogs
– Case studies
– Newsletters
– http://www.silverpop.com/marketing-resources/index.html
• Many presentations available on SlideShare
– www.slideshare.net/Silverpop
37. Thank You!
On Twitter: @Silverpop
www.slideshare.net/silverpop
www.silverpop.com