1. C ultural
A dministrative
DISTANCES Mariangela Annunziata
G eographic Silvia Chiesa
Federica Falso
E conomic Iacopo Luzi
Ilaria Maccotta

2. CULTURAL DISTANCE
Language
Every communication materials ( guides, flyers, menus,
notices, etc…) must be translated from English into, not only
French (the national idiom), but also into the other main
European languages.
Social rules:
- Park Restaurants did not account for Europeans’ eating
habits.
(E.g. different breakfast)
- Alcohol problems (not allowed in park restaurants)
- Meal portions
- Neat personal aspects ( tattoos, beard, make-up, rings and
earrings)

3. ADMINISTRATIVE DISTANCE
Public policies
The French labor legislation was
inflexibled about the hiring and firing
policies and the working hours.
The company struggled to find the
right balance of the employees
related to the visitors in the different
seasons of year (high/low season).
Although the French
Government provided
incentives and loans for the
construction of the park.

4. GEOGRAPHIC DISTANCE
• The restricted dimension of the park due to the differences on
dimension between France and the USA.
• Climate: strategies in order to facilitate visitors.
• Environmental impact: the huge park area against local land
owners.

5. ECONOMIC DISTANCE
• French Government required the
construction of a series of transport
connections.
• Ticket price higher than in the USA.
• Entrance fees, hotel rates and food prices
were reduced in order to make the park more
attractive.
• Human Resources differences: the
innovative concept of the amusement park
required a deeper training of the staff.

6. KEY LEARNINGS
All the international companies, with their own
global strategies, have to adapt them to:
Ø Needs of people with different culture
and habits;
Ø Local environment.