Compiled during Marketing Internship 2016 under Prof. Sameer Mathur(IIM Lucknow)

2. • Mayo Clinic is the first and largest
integrated not-for-profit medical
group practice in the world.
• William and Charles Mayo
founded the clinic over 100 years
ago.
• It provides exceptional medical
healthcare and leads in many
specialities like cancer, heart
diseases and respiratory
disorders.

3. • Mayo is undoubtedly at
the pinnacle in health care
systems across United
States of America.
• Was ranked as the #1
overall hospital in
the United States by U.S.
News & World Report.
• Mayo Clinic, Rochester,
was ranked in the top 10 in
all but one of 16 specialties

6. • The primary
statement of the
organization is
that "the needs of
the patient come
first."

7. • SERVICES ARE
INTANGIBLE,
INSEPERABLE,
VARIABLE AND
PERISHABLE.
• GREAT
AMBIENCE
• WARM AND
WELCOMING
STAFF
MEMBERS

14. • Mayo Clinic researchers
contribute to the
understanding of disease
processes, best clinical
practices, and translation
of findings from the
laboratory to the clinical
practice.

15. • Mayo Clinic opened the doors of its own
medical school (Mayo Medical School) in
Rochester, which is known for its contributions
in the medical field. Also, Mayo Clinic
established its graduate school (Mayo
Graduate School) in 1989, to educate
biomedical sciences PhD and Master students.

16. • Mayo Clinic has adopted more
than 15,000 mobile devices
from Apple for patient care;
including the iPad and iPhone.
Mayo Clinic then created an
app for these devices called
Synthesis Mobile which
integrated hundreds of their
health systems. Other apps
were also created for Mayo
Clinic Care Network members
that assists patients with
seeing their medical records or
asking clinicians for
assistance.

18. Mayo Clinic Mayo Clinic’s core values significantly help it to be
very good at customer service. These core values include giving
high importance to the patients’ interests and working in teams.
In addition to these core values, some other aspects of its
business helping it to be very good at customer service are
speed, environment of comfort and tradition, professional
individuals, cozy private cabins of doctors etc. Mayo Clinic’s has
been so flourishing exercising medicine in a different way from
other hospitals, due to the different approach of its founders.

19. • In the given situation there are lot of assumptions that can be
taken as it has not mentioned that the interest of conflict is
from who's end from the management, patient, doctor etc.
Hence on a general vies the following is stated- In my opinion
there shall be no conflict of interest in making the patient
happy and giving the best medical care possible as one is a
micro aspect and other is the macro aspect of looking at the
given situation. The macro aspect is to give the best medical
care to the patient.

20. • Largest integrated not-for-profit health clinic.
• Impact due to core values.
• All money utilized within the firm for R&D and
Education.
• Newest Technologies and Innovations incorporated.
• Intangible and variable services.
• Customers needs are always considered a priority.
• Top quality staff and management committee.

21. • By – Simarpreet Singh Chawla
• Thapar University(2nd Year)