Strategies to grow your online presence. 2nd version, 80% of images completed. Digital marketing to build your brand, using social media platforms.

1. Strategies to grow
your presence
online
@SimonCocking
simoncocking3@gmail.com
http://sarahpaddleswim.wordpress.com/
http://irishtechnews.net/ITN3/

2. Why can I help? In 2014 ...
20,000 own blog views (since April)
15k views for ITN (since Sept)
7k followers across 3 Twitter accounts
2500 LinkedIn connections
800+ skills endorsed on LI

3. Overall key
concepts

4. Solve other people’s
problems

5. Look for sweet spots

6. Be strategic,
smart,
opportunistic

7. Try
things
out

8. Find right channel(s)
for you

9. Key platforms
1. Website & blog / vlog ( original
content)
2. Twitter
3. Facebook
4. LinkedIn
5. Slideshare
6. Behance / pinterest / instagram /
tumblr /etc

10. Lots of blogging platforms
Pros / cons, depends what you want to say /
promote / sell
Use comparison articles
eg Wordpress vs Squarespace vs Blogger etc,
try them out !!!!!!

12. 1. Blogging tips &
strategy

13. Create
original
content

14. Titles are
vital,
be smart

15. Offer
something
of use,
solve
problems

16. Guest blog for higher
sites

17. Twitter

18. Don’t be an egg

19. Have your
url
on your
profile

20. Share
your
content

21. Get followers.
Follow the followers
of your field leaders

22. Share
other
people’s
content

23. Time your tweets

25. Find large
active
groups,
post here

26. Reply to comments,
‘like’ them

27. Share other content,
share yours last!

29. Get
over
500
connections

30. Do +5 endorsements
button to everyone
you link with

31. Use 50 groups allocation,
mix geography & size

32. Publish to general
update & targeted
groups

33. Target the groups to
peak in

35. Easy to join

36. Use problem solving
titles

37. Include your @twitter,
blog, email etc details

38. Tweet it, linkedIn,
Facebook

39. Experiment

40. Visual platforms

41. Try them out, see
what works for you

42. Great for visual
content

43. Thanks, remember, quality + hustle =

44. My great resources, top 5

46. ● http://www.quicksprout.com/
● http://www.blogtyrant.com/
● http://www.copyblogger.com/blog/
● http://blog.hubspot.com
● https://blog.bufferapp.com/