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Use youtube marketing tool
In this file, we share with you all information that related to use youtube
marketing tool such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
If you're a small business owner and you're not on YouTube, you're missing out on one of the
most powerful marketing platforms out there.
Not only do YouTube videos drive traffic and produce excellent search results, but they also
provide a much more accessible medium for accessing your customer base, building
relationships, establishing your expertise and really branding your business’ unique personality.
Who, after all, would prefer reading a dense white paper over watching what feels like a personal
conversation with a business owner?
Still, filming a shaky video on your iPhone and pushing upload won't do much to help you stand
out from the (very dense) crowd. Our guide to using YouTube can give a much deeper
understanding of just how YouTube can fold into your marketing campaigns and how you can
really master the medium.
Use video to appeal to your niche
The biggest mistake most business owners — big and small — make when they begin with
YouTube is approaching with a "make it viral" mentality. This focus is unfortunate, because
YouTube really provides a unique opportunity for appealing directly to your most ardent and
loyal customers.
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What's more, few people have the perfect formula for virality, and the more you make this goal
your soul focus, the less authentic and compelling your videos will be.
A few tips for making the most of your niche:
· Watch a lot of YouTube videos. Take a look at similar companies within your field to see how
commenters are reacting in order to get a better grasp of what they find appealing — and what
they don't.
· Make good use of the Google Keyword Tool. The Google Keyword tool is great for determining
just what your target demographic is searching for, and it can provide inspiration for new
content. You might, for example, type the term, "hairdressers in London" into the tool, and find
a number of hairdressing questions you can then address in a video, confident that your target
market is searching for your production.
Master the Medium
Video and YouTube are very specific mediums, and it's important to learn the craft behind them
both. You'll want to consider:
Variety. Variety is key for keeping your viewers glued to your channel. But don't let that
intimidate you.
There's plenty you can do with the format, whether that's how-to and thought leadership videos,
ads or even creative and funny videos that just make customers laugh. The Air New Zealand
video below, an "Unexpected Briefing," is a perfect example of a brand getting creative, without
losing relevancy to the brand.
The company re-envisions those boring safety videos, establishing their personable nature and
sense of humour while also communicating valuable information.
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
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In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
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#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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