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SIMON SHROUDER
Luderitzstrasse 24, Daglfing, Munich, Germany 81929
Tel: 049 172 99 66 592 Email: simon.shrouder1@hotmail.com
An internationallyexperienced communicationsprofessionalwithastrongbackgroundinjournalism,
consultancy, promotions, media relations and events management. A trusted name with the media
and stakeholderswithareputationforinnovativeideas,newsworthycopyandclarity.Experiencedin
crisis and issues management. A skilled speech-writer and public speaker.
Eurofighter Jagdflugzeug GmbH 2013 – present
Head of Media Relations
Global Head of Media Relations for Eurofighter Typhoon.
Responsibilities include:
- Management of Communications Plans
- Media Spokesman
- Media Briefings - Air Shows, Conferences, Key Events
- Press Releases, Lines to Take and Q & A Materials
- Broadcast Initiatives
- Agency Support – PR, Media Services
- Editor of Eurofighter WORLD magazine
- Support for internal communications and events
- Support for the Eurofighter Website and Digital Media
BasedinMunich,Germany,at Eurofighter’s headquarters,overthe lastthree yearsIhave developed,
maturedand deployedawide range of communicationsand media-relations initiativesinsupportof
an organisation at the centre of Europe’s three largest defence businesses.
My workinvolvesregularlyandeffectivelyinterfacingwiththesebusinesses,governments, the armed
forces through the central procurement agency NETMA, and a variety of agencies in different
countries. Providing leadership and media relations initiatives for campaign and prospect work
globallyhasinvolvedregularandextensivetravel inEurope,the MiddleEast,AsiaandNorthAmerica.
Responsible formanagingchallengingissueswithinacomplexindustryandmaintainingandprotecting
the reputationof the business,itspeople,anditsproducts. Alsoexperiencedin the recruitmentof key
personnel,managing budgets, and heading the PR & Communications department for Eurofighter
while in post.

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BAE Systems 2005 - 2013
Senior Communications Advisor – Military Air & Information (MAI)
Mediarelationsspecialist actingasbothmentorandadvisorresponsibleforencouragingbest-practice
in the development of effective and powerful media relations. Editor of the business’s internal
newspaper‘Frontline News’withextensive experience inliaisingwithexternal agenciesandinternal
stakeholders. Used to working to deadlines.
Experiencedin dealing with local, national and international media and the specialist trade press.
Pioneereduse of podcastingwithinthe businessandexperiencedinthe use of social mediaincluding
Twitter, Facebook and YouTube. A good media contacts book.
Key highlights:
- Profiling products (both fighters and unmanned aerial vehicles) through working with
international and national broadcast channels including the BBC, Channel 5, Discovery,
Wag TV, Blink Films and Bullseye Productions
- Development of new and innovative graphics collateral
- Positioning subject matter experts in the national media
- Creating and developing a media-focussed simulator experience which went global
- Working closely with the UK MoD and the Royal Air Force on sensitive issues
The above workincludedseverallauncheventsand‘firstflights’.Usingthe rightlanguage,atthe right
time, with the right people, has been central to my approach in all media relations work.
Native Marketing – B2B Consultancy 1998-2005
Account Director
Headed team of six as Account Director on the consultancy’s biggest account, a north of England
telecomscompany:NorwebTelecom.AlsoworkedasAccountDirectoronasuppliercompanyproject
managing launches in Amsterdam, Madrid and Budapest.
Key highlights:
- Editor of the company’s internal newspaper
- Project management of 50,000 GBP ‘James Bond’ network launch in London
- Project management of branded Dakota aircraft media launch
- Consistent production of strong news stories and features in key publications
Cable & WirelessCommunications 1994-1998
Media Relations Manager – North West UK
Foundermemberof the Company’spublicrelationsteaminthe Northand keyplayerinthe effective
branding of a 1.2billion GBP investment programme to bring fibre optic cable into 1.7m homes and
100k businesses.
Key highlights:
- Developed, controlled and led an effective media relations campaign
- Company spokesman on major issues
- Raised regional profile of key staff
- Speech writer for President, Chief Executive and senior management
- Trained PR managers in effective media relations

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- Created first ‘living billboard’ advertisement to launch cable in Manchester
- Created major broadcast and print coverage for NYNEX AstroClass initiative
- Handled crisis management plans and ‘hostile’ live phone-ins on radio
City Press Services – B2B Consultancy 1992-1994
Senior Public Relations Consultant
Account Manager working on the following accounts:
- Central Manchester Development Corporation
- Peel Holdings – Commercial Property
- British Airways – Cargo Division
- NORWEB - Electricity
- Pilkington Glass
- Chesterton – Commercial Property
- Greenalls Brewery
Key highlights:
- Effectively marketing the regeneration of Manchester City Centre
- Working on Manchester’s unsuccessful Olympic Bid which led directly to its successful
Commonwealth Games Bid
- Positioning the case for one of Britain’s last out-of-town shopping centres
- Providing a speech-writing service for the Consultancy
Chartered Surveyor Weekly 1990-1992
Northern Correspondent
Sole Northern Correspondent for Britain’s leading commercial property magazine. Responsible for
handling all commercial property newsin the North of England and for detailedprofiles features on
all major commercial property centres in the region.
United Newspapers 1980-1990
Regional Editor and Motoring Correspondent
Senior journalist and motoring correspondent for a group of three weekly newspapers in the North
Westof Englandand regional editorof tworegional editions.Mainfeature writeronhealthandlocal
governmentissues.Active memberof the NorthernGroupof MotoringWriters.Extensiveexperience
of writing on a broad range of issues and on reporting launches across Europe, the USA and Africa.
Qualifications and Training
Eurofighter Jagdflugzeug GmbH:
- Business Continuity Management
- Mentoring
- Departmental Leadership
BAE Systems:
- Effective Speaking
- Drive & Survive
- Performance Management
- SAP Training
- Microsoft Word, PowerPoint and Excel

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- Law, Public Administration and Shorthand
Education:
Bachelor of Arts in Town & Country Planning
3 A levels, 7 O levels – Oxford & Cambridge
Personal
Married to Michelle with three children (ages 19, 25 and 27) – a keen technology enthusiast with a
passionforfell-walkingandphotography.Born21.01.56. UK home inSouthport,NorthWestEngland.
References
Full references and samples of work available on request.