1. SELFAST PRO, THE BRAND THAT SERVES BRANDS
Through the Line Agency

2. CONTENT
• CONCEPT
• Who we are
• Why Through the Line
• Why not Above or Below
• COVERAGE
• Clients
• Services
• Portfolio of Consumer Engagements
• Portfolio of Corporate Events Management
• EXECUTION
• Best Practices

3. ESTABLISHMENT
The agency was established on 20.05.89 in Bangalore by
Simon William. We cut through the line that connects brands
with customers.
* Team of professionals based in Bangalore
* Over 150 freelancers nationwide
* Established partnerships with over 20 contractors in
Bangalore and across the country
SELFAST is the brand that serves brands.
We believe in the fusion of CONCEPT, COVERAGE & EXECUTION.

4. SELFAST PRO
• Selfast Pro services the following marketing disciplines:
special activity, PR, CRM, events, promotional marketing,
branding and research. Operating through a combination
of networks and regional organizations,
• Selfast Pro serves multinational, national and local clients
.
•

5. NETWORK
• COMPREHENSIVE NETWORK TO DELIVER IT ALL
• contractors from designers to media coverage, from print to market
research
• nationwide coverage for the campaigns you require. we act locally
with the big picture in mind
• regional expansion in line with your business growth
• lasting partnerships with trusted experts from the industry

6. TEAM SELFAST PRO

7. UNIQUE PROPOSITION
We get close and personal with your brand, your market &
your customers. We create memories through innovative
& interactive brand engagement. Our ultimate objective
is to elevate brands to the minds of customers.
Our work is POWERFUL RELEVANT MEMORABLE ACTIONABLE.

8. MISSION
WE MATERIALISE IDEAS FOR CONSUMERS
TO UNIQUELY EXPERIENCE YOUR BRAND.
• We enhance your brand aesthetics and objectives in line with the overall
message and strategy of your brand.
• We make sure you get seamless flow from start to finish for your campaigns.

9. VISION & VALUES
• We envisage a partnership with you, your brand and your
customers!
• We value …
• IDEAS: we twist them around & manifest them.
• YOUR VOICE: we listen to you. we hear you.
• OUR NAMES: our reputation is on the line.
• EXCELLENCE: we are quality maniacs.
• PEOPLE POWER: we nurture our relationships.
• OPEN-MINDEDNESS: we love to share & enrich.

10. OUR PROMISE

11. OUR CLIENTS

12. OUR CLIENTS

13. OUR CLIENTS

14. OUR CLIENTS

15. OUR CLIENTS

16. OUR CLIENTS

17. SERVICES
Internal
communication
programs and
direct marketing
Merchandisin
g activations
Market
research &
competition
analyses
Publicity
coverage
Mystery
clients
programs
Opinion leaders
and expert
communication
Loyalty
programs
(push, pull)
Consumer
promotion
(on/off
trade)
Idea and
Strategy
Development Events

18. OUR SERVICES
Brand & Market
Knowledge
Execution
& Supervision
Budget
Management
Creative Concept,
Planning &
Design
Monitoring &
Report
Assessment of
Client needs
OUR APPROACH

19. BRAND SERVICES
• CREATIVE
• Design, Graphics, Animation & Entertainment
• ENGAGEMENTS
• Samplings, Demonstration, Personal Sales, Consumer Interactives, Brand Audit
• BRAND POPs & POSMs
• Design, Production, Logistics & Installation
• BRAND SPACES
• Decoration, Styling & Staging, Catering & Technical Equipment
• TEAMS
• Selection & Recruitment, Training, Supervision & Evaluation
• the ultimate achievement:
• high brand visibility, consumer engagement & sales increase

20. We specialize in kids activities
• Children markets can be reached in so many good, inspiring and funny
ways and reaching out to them would be of a great value for the big
companies because, children under 14 influenced as much as 50% of
Indian household spending , a ou ti g to ore tha ”s of crores.
Hey, ig o pa ies! That’s a lot of o ey!
•
• Understanding children market into 3 groups:
•
• 1. Kids primary market – what do kids buy with their own money?
• 2. Kids influence market – how do kids affect the buying habits of the
decision makers (their parents, grandparents etc.)?
• 3. Kids future market – what will kids buy when they grow up?
•
• Marketing experts understand what amount of money kids get to spend,
what do they need, and what do they truly want. They’ e learned ho to
think like kids and how to approach them like kids.

21. Portfolio of Consumer
Engagements
Product Launch
Campaigns
Consumer
Activation
On/Off Trade
Merchandising
Activation & Local
Market Research

22. Portfolio of Consumer
Engagements
Corporate
Events
Open Air
Campaigns &
Activities
Celebrity
Events

23. Portfolio of Event
Management
• Corporate Event Management
• Provision of facilities and services related to the planning and execution of:
• Corporate conferences and meetings
• Annual company & association summits
• Industry exhibitions and trade fairs
• Corporate hospitality events
• Brand events: launch & themed events, festivals, runway shows, music events, road shows,
sporting and charity events
• Services of Event Management
• Location selection and accommodation
• Event set design and technical equipment
• Event entertainment
• Catering packages
• Design of teambuilding modules
• Design and production of event print and multimedia materials
• Event hosting and coordination

24. • Contact Details
• Simon william
• Chief Consultant
• Selfast Pro
• Bangalore-500003
• Mail – selfastpro@gmail.com
• Cell – 09980903068
SELFAST PRO