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Simone Castello
Simone Castello

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Integrated digital comms for small biz Simone Castello - Cambridge
Holistic Digital Marketing Website Email newsletter Social Media SEO Blog
Case study: holiday rentals SEO challenge • Competitor analysis & keyword search • Website rewriting • Creation of blog (soft-sale approach) • Social Media (Twitter, Facebook & Pinterest) • Analytics
Case studies: walking app & English language school Customer awareness • Blog posts: B2B & B2C • Web copy • Social Media posts
Case study: research centre Raising the profile • Website redesign & rewriting, including news page • Social Media • Email marketing • Broadcast & Print Media • Analytics
Other Digital Strategy tools • Link building (articles & guest blogging) • Testimonials • CC images (sourcing & providing) • Social Media listening • Community building • Email marketing Porter’s five forces, wikipedia
Drill Time! • Research your audience & create personas • Play to your strengths (writing, video/podcast, graphics, networking) • Measure ROI at regular intervals • Keep up to date – train, train, train!
Integrated digital comms for small biz Simone Castello - Cambridge Any Questions?

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Integrated comms talk online version

  • 1. Integrated digital comms for small biz Simone Castello - Cambridge
  • 3. Case study: holiday rentals SEO challenge • Competitor analysis & keyword search • Website rewriting • Creation of blog (soft-sale approach) • Social Media (Twitter, Facebook & Pinterest) • Analytics
  • 4. Case studies: walking app & English language school Customer awareness • Blog posts: B2B & B2C • Web copy • Social Media posts
  • 5. Case study: research centre Raising the profile • Website redesign & rewriting, including news page • Social Media • Email marketing • Broadcast & Print Media • Analytics
  • 6. Other Digital Strategy tools • Link building (articles & guest blogging) • Testimonials • CC images (sourcing & providing) • Social Media listening • Community building • Email marketing Porter’s five forces, wikipedia
  • 7. Drill Time! • Research your audience & create personas • Play to your strengths (writing, video/podcast, graphics, networking) • Measure ROI at regular intervals • Keep up to date – train, train, train!
  • 8. Integrated digital comms for small biz Simone Castello - Cambridge Any Questions?