SlideShare une entreprise Scribd logo

Social Media analytics

•Télécharger en tant que PPTX, PDF•
•
Simone Castello
Simone Castello

How to complete a digital audit using free tools: social media analytics

Business
1  sur  12
How to complete a digital audit using free tools Part 2: Social Media Analytics 1 March 2021 Original Pic: Myriam Jessier Simone Castello www.linkedin.com/in/simonecastellodigitalstrategy/
• To get to know your audience/s… their needs, likes and dislikes. • To find out which type of content is doing well… photos, articles, infographics, videos, podcasts. • To save time and expense… if a channel is not performing well, drop it or reduce activity. If ads do not fully convert, revise your budget and boost organic activities. • To measure ROI (return on investment)… to prove your boss/team that your content strategy is working and delivering tangible results @simonecas Social Media Analytics Why bother? Pic: Merakist
The big picture Source: Hootsuite
Google Analytics Audience Overview 1 Nov 2018 – 28 February 2019 Social Media Analytics Facebook
Google Analytics Audience Overview 1 Nov 2018 – 28 February 2019 Social Media Analytics Facebook Quick & easy reporting ideas • Top 10 posts (across month/quarter/year) • Top post/s (month/week) • Highest Reach post/s • Highest Engagement post/s
Google Analytics Audience Overview 1 Nov 2018 – 28 February 2019 Social Media Analytics Twitter
Google Analytics Audience Overview 1 Nov 2018 – 28 February 2019 Social Media Analytics Twitter Quick & easy reporting ideas • Top tweet/mention/follower/media tweet (monthly) • Screenshots of monthly/weekly top tweets • Measuring profile visits, new followers, links clicks, likes, engagement rate, mentions… • Highest Engagement/Impressions post/s Month 2020 Tweets Impression s/views Profile visits (website link) Mentions New followers September 20 45.3K 735 101 70 August 30 52.5K 494 91 64 July 26 53.8K 671 71 86 June 15 65.2K 688 222 87 May 47 140K 1054 146 95 April 17 64.8K 684 113 105
Google Analytics Audience Overview 1 Nov 2018 – 28 February 2019 Social Media Analytics LinkedIn
Google Analytics Audience Overview 1 Nov 2018 – 28 February 2019 Social Media Analytics LinkedIn Quick & easy reporting ideas Followers demographics • Top 10 updates (month/quarter/year) • Top updates (month/week) • Followers/Visitors demographics: location, company size, seniority, industry, job function
Google Analytics Social Media Analytics YouTube
Google Analytics Social Media Analytics YouTube Quick & easy reporting ideas • Top videos – week, month, quarter, year, lifetime • Watch time • Subscriber/visitor demographics (i.e. gender, location) Top vs end screen videos - lifetime
• Measure social media engagement as regularly as you can: whether it’s after a campaign, every 3 months, every 6 or once a year. • Integrate native social media analytics with Google Analytics to get the full digital marketing picture. • Note which content is doing well – update, repurpose & reproduce • Free training and useful reads @simonecas https://learndigital.withgoogle.com/digitalgarage https://www.socialbakers.com/blog/social-media-analytics-the-complete-guide https://blog.hootsuite.com/ Social Media Analytics Best practice & free resources Simone Castello www.linkedin.com/in/simonecastellodigitalstrategy/

Recommandé

Google Analytics
Google AnalyticsGoogle Analytics
Google AnalyticsSimone Castello
 
Social Media for beginners 2022.pptx
Social Media for beginners 2022.pptxSocial Media for beginners 2022.pptx
Social Media for beginners 2022.pptxSimone Castello
 
How to plan, build and implement a digital marketing campaign - IP-Business C...
How to plan, build and implement a digital marketing campaign - IP-Business C...How to plan, build and implement a digital marketing campaign - IP-Business C...
How to plan, build and implement a digital marketing campaign - IP-Business C...Simone Castello
 
Measuring Social Media Success
Measuring Social Media SuccessMeasuring Social Media Success
Measuring Social Media SuccessMike Kujawski
 
Channel Next Ignite Your Channel with Social Media
Channel Next Ignite Your Channel with Social MediaChannel Next Ignite Your Channel with Social Media
Channel Next Ignite Your Channel with Social MediaShane Gibson
 
Measuring Social Media Impact with Google Analytics
Measuring Social Media Impact with Google AnalyticsMeasuring Social Media Impact with Google Analytics
Measuring Social Media Impact with Google AnalyticsOnline Marketing Institute
 
10 Social Media Reporting Tools
10 Social Media Reporting Tools10 Social Media Reporting Tools
10 Social Media Reporting ToolsKatie Vojtko
 
Roi socialmedia
Roi socialmediaRoi socialmedia
Roi socialmediaRucha Nimje
 

Recommandé

Google Analytics
Google AnalyticsGoogle Analytics
Google AnalyticsSimone Castello
 
Social Media for beginners 2022.pptx
Social Media for beginners 2022.pptxSocial Media for beginners 2022.pptx
Social Media for beginners 2022.pptxSimone Castello
 
How to plan, build and implement a digital marketing campaign - IP-Business C...
How to plan, build and implement a digital marketing campaign - IP-Business C...How to plan, build and implement a digital marketing campaign - IP-Business C...
How to plan, build and implement a digital marketing campaign - IP-Business C...Simone Castello
 
Measuring Social Media Success
Measuring Social Media SuccessMeasuring Social Media Success
Measuring Social Media SuccessMike Kujawski
 
Channel Next Ignite Your Channel with Social Media
Channel Next Ignite Your Channel with Social MediaChannel Next Ignite Your Channel with Social Media
Channel Next Ignite Your Channel with Social MediaShane Gibson
 
Measuring Social Media Impact with Google Analytics
Measuring Social Media Impact with Google AnalyticsMeasuring Social Media Impact with Google Analytics
Measuring Social Media Impact with Google AnalyticsOnline Marketing Institute
 
10 Social Media Reporting Tools
10 Social Media Reporting Tools10 Social Media Reporting Tools
10 Social Media Reporting ToolsKatie Vojtko
 
Roi socialmedia
Roi socialmediaRoi socialmedia
Roi socialmediaRucha Nimje
 
Social Media Marketing Infographic | Tested Digital Expert Ltd
Social Media Marketing Infographic | Tested Digital Expert Ltd Social Media Marketing Infographic | Tested Digital Expert Ltd
Social Media Marketing Infographic | Tested Digital Expert Ltd Jessica Smith
 
Leafcutter's presentation- gifts in wills (Melbourne)
Leafcutter's presentation- gifts in wills (Melbourne)Leafcutter's presentation- gifts in wills (Melbourne)
Leafcutter's presentation- gifts in wills (Melbourne)James Hornitzky
 
Lviv media forum 2021: Digital Strategy & the Covid Effect
Lviv media forum 2021: Digital Strategy & the Covid EffectLviv media forum 2021: Digital Strategy & the Covid Effect
Lviv media forum 2021: Digital Strategy & the Covid EffectEsra Dogramaci
 
Social CRM
Social CRMSocial CRM
Social CRMSageukofficial
 
Know Thy Visitor - Understanding Social Media Visitors
Know Thy Visitor - Understanding Social Media VisitorsKnow Thy Visitor - Understanding Social Media Visitors
Know Thy Visitor - Understanding Social Media VisitorsWill Saunders
 
Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
 
MTEX Beacon seminar - March 2019
MTEX Beacon seminar - March 2019MTEX Beacon seminar - March 2019
MTEX Beacon seminar - March 2019nigelbridges
 
Capture the moment: How real time content marketing can supercharge social en...
Capture the moment: How real time content marketing can supercharge social en...Capture the moment: How real time content marketing can supercharge social en...
Capture the moment: How real time content marketing can supercharge social en...Lucy Olivia Hopkins
 
Keys to successful social media
Keys to successful social mediaKeys to successful social media
Keys to successful social mediaMargarita Stoimenova
 
Socialbakers launching Analytics for Vkontakte
Socialbakers launching Analytics for VkontakteSocialbakers launching Analytics for Vkontakte
Socialbakers launching Analytics for VkontakteJan Rezab
 
Social media tips & tricks
Social media tips & tricksSocial media tips & tricks
Social media tips & tricksPlaid Swan
 
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and EngagementHow Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagementtracx
 
How to Create a Content Strategy for Your Employee Advocacy Platform
How to Create a Content Strategy for Your Employee Advocacy PlatformHow to Create a Content Strategy for Your Employee Advocacy Platform
How to Create a Content Strategy for Your Employee Advocacy PlatformSprout Social
 
Guide for Social Media Marketing Planning 2015 - Simplymeasured
Guide for Social Media Marketing Planning 2015 - SimplymeasuredGuide for Social Media Marketing Planning 2015 - Simplymeasured
Guide for Social Media Marketing Planning 2015 - SimplymeasuredIntegrated Systems Management, Inc.
 
Social Media Analytics 101
Social Media Analytics 101Social Media Analytics 101
Social Media Analytics 101Urvashi Manral, MBA, MA
 
Socialbakers Proxxima Jan Rezab in Sao Paulo
Socialbakers Proxxima Jan Rezab in Sao PauloSocialbakers Proxxima Jan Rezab in Sao Paulo
Socialbakers Proxxima Jan Rezab in Sao PauloJan Rezab
 
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...Bryan Blackburn
 
The PROCESS of Social Media [Lissa Duty | Advice Interactive Group]
The PROCESS of Social Media [Lissa Duty | Advice Interactive Group]The PROCESS of Social Media [Lissa Duty | Advice Interactive Group]
The PROCESS of Social Media [Lissa Duty | Advice Interactive Group]Lissa Duty
 
Social Media Analytics For International Marketers
Social Media Analytics For International MarketersSocial Media Analytics For International Marketers
Social Media Analytics For International MarketersBusiness901
 
Top priorities in social media for CMOs and CEOs
Top priorities in social media for CMOs and CEOsTop priorities in social media for CMOs and CEOs
Top priorities in social media for CMOs and CEOsJan Rezab
 
Social media ROI: all about analytics - digital version
Social media ROI: all about analytics - digital versionSocial media ROI: all about analytics - digital version
Social media ROI: all about analytics - digital versionSimone Castello
 
Social Media Analytics Demystified
Social Media Analytics DemystifiedSocial Media Analytics Demystified
Social Media Analytics DemystifiedDebra Askanase
 

Contenu connexe

Tendances

Social Media Marketing Infographic | Tested Digital Expert Ltd
Social Media Marketing Infographic | Tested Digital Expert Ltd Social Media Marketing Infographic | Tested Digital Expert Ltd
Social Media Marketing Infographic | Tested Digital Expert Ltd Jessica Smith
 
Leafcutter's presentation- gifts in wills (Melbourne)
Leafcutter's presentation- gifts in wills (Melbourne)Leafcutter's presentation- gifts in wills (Melbourne)
Leafcutter's presentation- gifts in wills (Melbourne)James Hornitzky
 
Lviv media forum 2021: Digital Strategy & the Covid Effect
Lviv media forum 2021: Digital Strategy & the Covid EffectLviv media forum 2021: Digital Strategy & the Covid Effect
Lviv media forum 2021: Digital Strategy & the Covid EffectEsra Dogramaci
 
Know Thy Visitor - Understanding Social Media Visitors
Know Thy Visitor - Understanding Social Media VisitorsKnow Thy Visitor - Understanding Social Media Visitors
Know Thy Visitor - Understanding Social Media VisitorsWill Saunders
 
Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
 
MTEX Beacon seminar - March 2019
MTEX Beacon seminar - March 2019MTEX Beacon seminar - March 2019
MTEX Beacon seminar - March 2019nigelbridges
 
Capture the moment: How real time content marketing can supercharge social en...
Capture the moment: How real time content marketing can supercharge social en...Capture the moment: How real time content marketing can supercharge social en...
Capture the moment: How real time content marketing can supercharge social en...Lucy Olivia Hopkins
 
Socialbakers launching Analytics for Vkontakte
Socialbakers launching Analytics for VkontakteSocialbakers launching Analytics for Vkontakte
Socialbakers launching Analytics for VkontakteJan Rezab
 
Social media tips & tricks
Social media tips & tricksSocial media tips & tricks
Social media tips & tricksPlaid Swan
 
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and EngagementHow Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagementtracx
 
How to Create a Content Strategy for Your Employee Advocacy Platform
How to Create a Content Strategy for Your Employee Advocacy PlatformHow to Create a Content Strategy for Your Employee Advocacy Platform
How to Create a Content Strategy for Your Employee Advocacy PlatformSprout Social
 
Socialbakers Proxxima Jan Rezab in Sao Paulo
Socialbakers Proxxima Jan Rezab in Sao PauloSocialbakers Proxxima Jan Rezab in Sao Paulo
Socialbakers Proxxima Jan Rezab in Sao PauloJan Rezab
 
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...Bryan Blackburn
 
The PROCESS of Social Media [Lissa Duty | Advice Interactive Group]
The PROCESS of Social Media [Lissa Duty | Advice Interactive Group]The PROCESS of Social Media [Lissa Duty | Advice Interactive Group]
The PROCESS of Social Media [Lissa Duty | Advice Interactive Group]Lissa Duty
 
Social Media Analytics For International Marketers
Social Media Analytics For International MarketersSocial Media Analytics For International Marketers
Social Media Analytics For International MarketersBusiness901
 
Top priorities in social media for CMOs and CEOs
Top priorities in social media for CMOs and CEOsTop priorities in social media for CMOs and CEOs
Top priorities in social media for CMOs and CEOsJan Rezab
 

Tendances (20)

Social Media Marketing Infographic | Tested Digital Expert Ltd
Social Media Marketing Infographic | Tested Digital Expert Ltd Social Media Marketing Infographic | Tested Digital Expert Ltd
Social Media Marketing Infographic | Tested Digital Expert Ltd
 
Leafcutter's presentation- gifts in wills (Melbourne)
Leafcutter's presentation- gifts in wills (Melbourne)Leafcutter's presentation- gifts in wills (Melbourne)
Leafcutter's presentation- gifts in wills (Melbourne)
 
Lviv media forum 2021: Digital Strategy & the Covid Effect
Lviv media forum 2021: Digital Strategy & the Covid EffectLviv media forum 2021: Digital Strategy & the Covid Effect
Lviv media forum 2021: Digital Strategy & the Covid Effect
 
Social CRM
Social CRMSocial CRM
Social CRM
 
Know Thy Visitor - Understanding Social Media Visitors
Know Thy Visitor - Understanding Social Media VisitorsKnow Thy Visitor - Understanding Social Media Visitors
Know Thy Visitor - Understanding Social Media Visitors
 
Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017
 
MTEX Beacon seminar - March 2019
MTEX Beacon seminar - March 2019MTEX Beacon seminar - March 2019
MTEX Beacon seminar - March 2019
 
Capture the moment: How real time content marketing can supercharge social en...
Capture the moment: How real time content marketing can supercharge social en...Capture the moment: How real time content marketing can supercharge social en...
Capture the moment: How real time content marketing can supercharge social en...
 
Keys to successful social media
Keys to successful social mediaKeys to successful social media
Keys to successful social media
 
Socialbakers launching Analytics for Vkontakte
Socialbakers launching Analytics for VkontakteSocialbakers launching Analytics for Vkontakte
Socialbakers launching Analytics for Vkontakte
 
Social media tips & tricks
Social media tips & tricksSocial media tips & tricks
Social media tips & tricks
 
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and EngagementHow Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
 
How to Create a Content Strategy for Your Employee Advocacy Platform
How to Create a Content Strategy for Your Employee Advocacy PlatformHow to Create a Content Strategy for Your Employee Advocacy Platform
How to Create a Content Strategy for Your Employee Advocacy Platform
 
Guide for Social Media Marketing Planning 2015 - Simplymeasured
Guide for Social Media Marketing Planning 2015 - SimplymeasuredGuide for Social Media Marketing Planning 2015 - Simplymeasured
Guide for Social Media Marketing Planning 2015 - Simplymeasured
 
Social Media Analytics 101
Social Media Analytics 101Social Media Analytics 101
Social Media Analytics 101
 
Socialbakers Proxxima Jan Rezab in Sao Paulo
Socialbakers Proxxima Jan Rezab in Sao PauloSocialbakers Proxxima Jan Rezab in Sao Paulo
Socialbakers Proxxima Jan Rezab in Sao Paulo
 
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...
 
The PROCESS of Social Media [Lissa Duty | Advice Interactive Group]
The PROCESS of Social Media [Lissa Duty | Advice Interactive Group]The PROCESS of Social Media [Lissa Duty | Advice Interactive Group]
The PROCESS of Social Media [Lissa Duty | Advice Interactive Group]
 
Social Media Analytics For International Marketers
Social Media Analytics For International MarketersSocial Media Analytics For International Marketers
Social Media Analytics For International Marketers
 
Top priorities in social media for CMOs and CEOs
Top priorities in social media for CMOs and CEOsTop priorities in social media for CMOs and CEOs
Top priorities in social media for CMOs and CEOs
 

Similaire à Social Media analytics

Social media ROI: all about analytics - digital version
Social media ROI: all about analytics - digital versionSocial media ROI: all about analytics - digital version
Social media ROI: all about analytics - digital versionSimone Castello
 
Social Media Analytics Demystified
Social Media Analytics DemystifiedSocial Media Analytics Demystified
Social Media Analytics DemystifiedDebra Askanase
 
How to Use a Social Media Audit to Increase Traffic and Followers
How to Use a Social Media Audit to Increase Traffic and FollowersHow to Use a Social Media Audit to Increase Traffic and Followers
How to Use a Social Media Audit to Increase Traffic and FollowersHubSpot
 
Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...
Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...
Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...Hartford Foundation for Public Giving
 
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
 
Project 1: Social Media Strategy
Project 1: Social Media StrategyProject 1: Social Media Strategy
Project 1: Social Media StrategyAnna Cappelli
 
Making the most of social media | North West Networking Group | 17 January 2018
Making the most of social media | North West Networking Group | 17 January 2018Making the most of social media | North West Networking Group | 17 January 2018
Making the most of social media | North West Networking Group | 17 January 2018CharityComms
 
Social Media Insights Presentation - Fresh Egg UK
Social Media Insights Presentation - Fresh Egg UKSocial Media Insights Presentation - Fresh Egg UK
Social Media Insights Presentation - Fresh Egg UKFresh Egg UK
 
Red Letter Marketing Social Media for Business
Red Letter Marketing Social Media for BusinessRed Letter Marketing Social Media for Business
Red Letter Marketing Social Media for BusinessRed Letter Marketing
 
social media strategy - Business & IP Centre.pptx
social media strategy - Business & IP Centre.pptxsocial media strategy - Business & IP Centre.pptx
social media strategy - Business & IP Centre.pptxSimone Castello
 
Boulevard Tire Center Social Media Strategy Project
Boulevard Tire Center Social Media Strategy ProjectBoulevard Tire Center Social Media Strategy Project
Boulevard Tire Center Social Media Strategy ProjectJustin Wilken
 
Nathalia Cadena Public Relations Social Media Strategy
Nathalia Cadena Public Relations Social Media Strategy Nathalia Cadena Public Relations Social Media Strategy
Nathalia Cadena Public Relations Social Media Strategy Nathalia Cadena
 
Social Media Analytics: Driving Traffic Through Data
Social Media Analytics: Driving Traffic Through DataSocial Media Analytics: Driving Traffic Through Data
Social Media Analytics: Driving Traffic Through DataRyan Stewart
 
Defining your social media omni-channel strategy
Defining your social media omni-channel strategy Defining your social media omni-channel strategy
Defining your social media omni-channel strategy Social Circle
 
An Integrated Approach - Measuring Social Media for Government
An Integrated Approach - Measuring Social Media for GovernmentAn Integrated Approach - Measuring Social Media for Government
An Integrated Approach - Measuring Social Media for GovernmentHillary Hartley
 
Social media presentation
Social media presentationSocial media presentation
Social media presentationJulie Dennehy
 

Similaire à Social Media analytics (20)

Social media ROI: all about analytics - digital version
Social media ROI: all about analytics - digital versionSocial media ROI: all about analytics - digital version
Social media ROI: all about analytics - digital version
 
Social Media Analytics Demystified
Social Media Analytics DemystifiedSocial Media Analytics Demystified
Social Media Analytics Demystified
 
How to Use a Social Media Audit to Increase Traffic and Followers
How to Use a Social Media Audit to Increase Traffic and FollowersHow to Use a Social Media Audit to Increase Traffic and Followers
How to Use a Social Media Audit to Increase Traffic and Followers
 
Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...
Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...
Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...
 
B2B Social Media: Strategy Guide and Best Practices
B2B Social Media: Strategy Guide and Best PracticesB2B Social Media: Strategy Guide and Best Practices
B2B Social Media: Strategy Guide and Best Practices
 
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...
 
Project 1: Social Media Strategy
Project 1: Social Media StrategyProject 1: Social Media Strategy
Project 1: Social Media Strategy
 
Making the most of social media | North West Networking Group | 17 January 2018
Making the most of social media | North West Networking Group | 17 January 2018Making the most of social media | North West Networking Group | 17 January 2018
Making the most of social media | North West Networking Group | 17 January 2018
 
Social Media Insights Presentation - Fresh Egg UK
Social Media Insights Presentation - Fresh Egg UKSocial Media Insights Presentation - Fresh Egg UK
Social Media Insights Presentation - Fresh Egg UK
 
Red Letter Marketing Social Media for Business
Red Letter Marketing Social Media for BusinessRed Letter Marketing Social Media for Business
Red Letter Marketing Social Media for Business
 
Zappos
ZapposZappos
Zappos
 
social media strategy - Business & IP Centre.pptx
social media strategy - Business & IP Centre.pptxsocial media strategy - Business & IP Centre.pptx
social media strategy - Business & IP Centre.pptx
 
Measuring What Matters
Measuring What MattersMeasuring What Matters
Measuring What Matters
 
Boulevard Tire Center Social Media Strategy Project
Boulevard Tire Center Social Media Strategy ProjectBoulevard Tire Center Social Media Strategy Project
Boulevard Tire Center Social Media Strategy Project
 
Nathalia Cadena Public Relations Social Media Strategy
Nathalia Cadena Public Relations Social Media Strategy Nathalia Cadena Public Relations Social Media Strategy
Nathalia Cadena Public Relations Social Media Strategy
 
Social Media Analytics: Driving Traffic Through Data
Social Media Analytics: Driving Traffic Through DataSocial Media Analytics: Driving Traffic Through Data
Social Media Analytics: Driving Traffic Through Data
 
Defining your social media omni-channel strategy
Defining your social media omni-channel strategy Defining your social media omni-channel strategy
Defining your social media omni-channel strategy
 
An Integrated Approach - Measuring Social Media for Government
An Integrated Approach - Measuring Social Media for GovernmentAn Integrated Approach - Measuring Social Media for Government
An Integrated Approach - Measuring Social Media for Government
 
How to Measure Social Media ROI
How to Measure Social Media ROIHow to Measure Social Media ROI
How to Measure Social Media ROI
 
Social media presentation
Social media presentationSocial media presentation
Social media presentation
 

Plus de Simone Castello

Market entry BIPC - digital marketing as business development.pptx
Market entry BIPC - digital marketing as business development.pptxMarket entry BIPC - digital marketing as business development.pptx
Market entry BIPC - digital marketing as business development.pptxSimone Castello
 
simone castello - professional overview 2022.pptx
simone castello - professional overview 2022.pptxsimone castello - professional overview 2022.pptx
simone castello - professional overview 2022.pptxSimone Castello
 
Lucky 7 steps to digital domination 2022
Lucky 7 steps to digital domination 2022Lucky 7 steps to digital domination 2022
Lucky 7 steps to digital domination 2022Simone Castello
 
Simone Castello - marketing contractor/consultant
Simone Castello - marketing contractor/consultantSimone Castello - marketing contractor/consultant
Simone Castello - marketing contractor/consultantSimone Castello
 
Christmas wish list 2018!
Christmas wish list 2018!Christmas wish list 2018!
Christmas wish list 2018!Simone Castello
 
Social media for beginners
Social media for beginnersSocial media for beginners
Social media for beginnersSimone Castello
 
Integrated comms talk online version
Integrated comms talk online versionIntegrated comms talk online version
Integrated comms talk online versionSimone Castello
 
Cv workshop form the future
Cv workshop form the futureCv workshop form the future
Cv workshop form the futureSimone Castello
 
Simone castello professional overview 2017
Simone castello professional overview 2017Simone castello professional overview 2017
Simone castello professional overview 2017Simone Castello
 
Cv workshop cambridge connect
Cv workshop cambridge connectCv workshop cambridge connect
Cv workshop cambridge connectSimone Castello
 
Getting into digital marketing
Getting into digital marketingGetting into digital marketing
Getting into digital marketingSimone Castello
 
Getting into digital marketing
Getting into digital marketingGetting into digital marketing
Getting into digital marketingSimone Castello
 
Blogging for fun, funds & fees
Blogging for fun, funds & feesBlogging for fun, funds & fees
Blogging for fun, funds & feesSimone Castello
 
Take 5 - blast your website into cyberspace
Take 5 - blast your website into cyberspaceTake 5 - blast your website into cyberspace
Take 5 - blast your website into cyberspaceSimone Castello
 
Take 5 beating the blues
Take 5 beating the bluesTake 5 beating the blues
Take 5 beating the bluesSimone Castello
 
Do you think i’m funny
Do you think i’m funnyDo you think i’m funny
Do you think i’m funnySimone Castello
 

Plus de Simone Castello (20)

Market entry BIPC - digital marketing as business development.pptx
Market entry BIPC - digital marketing as business development.pptxMarket entry BIPC - digital marketing as business development.pptx
Market entry BIPC - digital marketing as business development.pptx
 
simone castello - professional overview 2022.pptx
simone castello - professional overview 2022.pptxsimone castello - professional overview 2022.pptx
simone castello - professional overview 2022.pptx
 
Lucky 7 steps to digital domination 2022
Lucky 7 steps to digital domination 2022Lucky 7 steps to digital domination 2022
Lucky 7 steps to digital domination 2022
 
Simone Castello - marketing contractor/consultant
Simone Castello - marketing contractor/consultantSimone Castello - marketing contractor/consultant
Simone Castello - marketing contractor/consultant
 
5 years of vrc
5 years of vrc5 years of vrc
5 years of vrc
 
Christmas wish list 2018!
Christmas wish list 2018!Christmas wish list 2018!
Christmas wish list 2018!
 
Social media for beginners
Social media for beginnersSocial media for beginners
Social media for beginners
 
Integrated comms talk online version
Integrated comms talk online versionIntegrated comms talk online version
Integrated comms talk online version
 
English Nursery Rhymes
English Nursery Rhymes English Nursery Rhymes
English Nursery Rhymes
 
Cv workshop form the future
Cv workshop form the futureCv workshop form the future
Cv workshop form the future
 
Simone castello professional overview 2017
Simone castello professional overview 2017Simone castello professional overview 2017
Simone castello professional overview 2017
 
Cv workshop cambridge connect
Cv workshop cambridge connectCv workshop cambridge connect
Cv workshop cambridge connect
 
Blogging workshop U3A
Blogging workshop U3ABlogging workshop U3A
Blogging workshop U3A
 
Take 5 journalism 2016
Take 5 journalism 2016Take 5 journalism 2016
Take 5 journalism 2016
 
Getting into digital marketing
Getting into digital marketingGetting into digital marketing
Getting into digital marketing
 
Getting into digital marketing
Getting into digital marketingGetting into digital marketing
Getting into digital marketing
 
Blogging for fun, funds & fees
Blogging for fun, funds & feesBlogging for fun, funds & fees
Blogging for fun, funds & fees
 
Take 5 - blast your website into cyberspace
Take 5 - blast your website into cyberspaceTake 5 - blast your website into cyberspace
Take 5 - blast your website into cyberspace
 
Take 5 beating the blues
Take 5 beating the bluesTake 5 beating the blues
Take 5 beating the blues
 
Do you think i’m funny
Do you think i’m funnyDo you think i’m funny
Do you think i’m funny
 

Dernier

Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportMintel Group
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 

Dernier (20)

Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample Report
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 

Social Media analytics

  • 1. How to complete a digital audit using free tools Part 2: Social Media Analytics 1 March 2021 Original Pic: Myriam Jessier Simone Castello www.linkedin.com/in/simonecastellodigitalstrategy/
  • 2. • To get to know your audience/s… their needs, likes and dislikes. • To find out which type of content is doing well… photos, articles, infographics, videos, podcasts. • To save time and expense… if a channel is not performing well, drop it or reduce activity. If ads do not fully convert, revise your budget and boost organic activities. • To measure ROI (return on investment)… to prove your boss/team that your content strategy is working and delivering tangible results @simonecas Social Media Analytics Why bother? Pic: Merakist
  • 4. Google Analytics Audience Overview 1 Nov 2018 – 28 February 2019 Social Media Analytics Facebook
  • 5. Google Analytics Audience Overview 1 Nov 2018 – 28 February 2019 Social Media Analytics Facebook Quick & easy reporting ideas • Top 10 posts (across month/quarter/year) • Top post/s (month/week) • Highest Reach post/s • Highest Engagement post/s
  • 6. Google Analytics Audience Overview 1 Nov 2018 – 28 February 2019 Social Media Analytics Twitter
  • 7. Google Analytics Audience Overview 1 Nov 2018 – 28 February 2019 Social Media Analytics Twitter Quick & easy reporting ideas • Top tweet/mention/follower/media tweet (monthly) • Screenshots of monthly/weekly top tweets • Measuring profile visits, new followers, links clicks, likes, engagement rate, mentions… • Highest Engagement/Impressions post/s Month 2020 Tweets Impression s/views Profile visits (website link) Mentions New followers September 20 45.3K 735 101 70 August 30 52.5K 494 91 64 July 26 53.8K 671 71 86 June 15 65.2K 688 222 87 May 47 140K 1054 146 95 April 17 64.8K 684 113 105
  • 8. Google Analytics Audience Overview 1 Nov 2018 – 28 February 2019 Social Media Analytics LinkedIn
  • 9. Google Analytics Audience Overview 1 Nov 2018 – 28 February 2019 Social Media Analytics LinkedIn Quick & easy reporting ideas Followers demographics • Top 10 updates (month/quarter/year) • Top updates (month/week) • Followers/Visitors demographics: location, company size, seniority, industry, job function
  • 10. Google Analytics Social Media Analytics YouTube
  • 11. Google Analytics Social Media Analytics YouTube Quick & easy reporting ideas • Top videos – week, month, quarter, year, lifetime • Watch time • Subscriber/visitor demographics (i.e. gender, location) Top vs end screen videos - lifetime
  • 12. • Measure social media engagement as regularly as you can: whether it’s after a campaign, every 3 months, every 6 or once a year. • Integrate native social media analytics with Google Analytics to get the full digital marketing picture. • Note which content is doing well – update, repurpose & reproduce • Free training and useful reads @simonecas https://learndigital.withgoogle.com/digitalgarage https://www.socialbakers.com/blog/social-media-analytics-the-complete-guide https://blog.hootsuite.com/ Social Media Analytics Best practice & free resources Simone Castello www.linkedin.com/in/simonecastellodigitalstrategy/