Content Marketing is becoming a key aspect of marketing today. Its popularity is increasing by the day. Many marketers around the world are turning to content marketing. According to Demand Metric, 78 percent of CMOs think that custom content is the future of marketing. In this YouTube live session, let us discuss some tips for beginners who are looking forward to building a career in content marketing. Why learn Digital Marketing? Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace. What skills will you learn from this Digital Marketing course? This course will enable you to: 1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy 2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing 3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more. 4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing 5 Create the right marketing messages tailored for the right audiences 6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications Learn more at: https://bit.ly/2W2SU1S

2. What Is Content Marketing?
Content marketing refers to a
form of marketing that simulates
interest in a brand’s products or
services by creating and sharing
online material

3. What Is Content Marketing?
Content marketing can be done using:
Videos Infographics Case studies White papers eBooksBlogs

4. Click here to watch the video

5. Content Marketing Process
Determine what goals
to achieve with your
campaign
Set up buyer personas
from audiences that
will enjoy your content

6. Content Marketing Process
Determine what goals
to achieve with your
campaign
Set up buyer personas
from audiences that
will enjoy your content
A buyer persona is a
profile that describe
your ideal customers

7. Content Marketing Process
Determine what goals
to achieve with your
campaign
Set up buyer personas
from audiences that
will enjoy your content
Set up content audits
to determine content
that works for you

8. Content Marketing Process
Set up a content
management system
Brainstorm for new
forms of content

9. Content Marketing Process
Decide on a particular
form of content that
would work for you
Publish and manage
your content

10. Content Marketing Tip #1
Remarket Your
Content

11. Content Marketing Tip #1
Remarketing your content by tagging visitors who
come to your website and showing them ads
based on the materials they saw in your website

12. Content Marketing Tip #2
Answer Complex
Questions With Your
Content

13. Content Marketing Tip #2
Try to create content that will help it appear as
Google’s featured snippet. This can help drive
referral traffic to your website and help you solidify
your online presence as an industry expert

14. Content Marketing Tip #2
You can have different types of featured snippets
like:
• Definition box
• The table
• The ordered list
• The unordered list

15. Content Marketing Tip #3
Create a Personality
for Your Brand

16. Content Marketing Tip #3
Instead of taking success from successful
corporate blogs, learn from influential bloggers.
They write as themselves, and represent
themselves as a brand

17. Content Marketing Tip #3

18. Content Marketing Tip #4
Ensure Your
Content Matches
With Your Brand’s
Voice

19. Content Marketing Tip #4
Ensuring your content has a consistent voice and
tone something that can only be made possible by
constantly reviewing editorial standards.

20. Content Marketing Tip #4
Your tone can vary depending on the audience
you’re communicating with, the type of content you
plan to post, and the goal of your campaign

21. Content Marketing Tip #5
Back Up Your
Arguments With
Data

22. Content Marketing Tip #5
Using data in your content will make it more
convincing. Statistics and facts (linked to their
sources) will help your brand become an industry
expert

23. Content Marketing Tip #6
Use Specific
Keywords

24. Content Marketing Tip #6
Ensure that you target specific keywords in your
content. Understanding keyword intent, using meta
descriptions, maintaining acceptable keyword
frequency can help you perform SEO

25. Content Marketing Tip #7
Evaluate The
Success of Your
Content With Data

26. Content Marketing Tip #7
It is important to evaluate the performance of your
content with analytics and other tools to ensure
your time and money are spent wisely

27. Content Marketing Tip #7

28. Content Marketing Tip #8
Be Consistent With
Your Content

29. Content Marketing Tip #8
Ensure you post the best content and follow a
consistent schedule. It can help you grow an
audience and spreading your brand’s voice

30. Content Marketing Tip #9
Make Your Content
Actionable

31. Content Marketing Tip #9
Adding an actionable step or actionable information
in your content enables your audience to act on it
quickly

32. Content Marketing Tip #9

33. Content Marketing Tip #10
Include Videos and
Pictures

34. Content Marketing Tip #10
Visual content like images, infographics, videos,
and other forms of rich media would be able to
enhance the message of your brand and that it
resonates with your brand

35. Content Marketing Tip #10

36. Content Marketing Tip #11
Create Trending
and Evergreen
Content

37. Content Marketing Tip #11
Creating content that’s both evergreen and
trending with your own angle, statistics and
research

38. Content Marketing Tip #11

39. Content Marketing Tip #12
Understand Content
That Works For You

40. Content Marketing Tip #12
Social media channels like Pinterest, YouTube,
Twitter, Instagram, and YouTube will help you
spread your content across the internet

41. Content Marketing Tip #13
Understand Your
Target Audience

42. Content Marketing Tip #13
In your marketing campaign, focus on advertising
to a targeted audience. Understand them and set
up personas for them

43. Content Marketing Tip #14
Perform A/B Testing

44. Content Marketing Tip #14
A/B Testing will enable you to get a clearer
understanding of the content that your audience
enjoys, what works for you and what doesn’t

45. Content Marketing Tip #15
Reach Out To
People Sharing
Similar Content

46. Content Marketing Tip #15
Reach out and connect with people who share you
content within your industry. Connecting with them
will help you spread your content to a larger
audience