4. What is Digital Marketing?
Digital marketing refers to marketing made possible with the help of an electronic
device or the internet
Some of the places where Digital marketing can be applied are:
Search Engines Websites
Social Media
Email Mobile Applications

7. How is Digital Marketing useful?
Provides different metrics to help
determine how well your
campaign is doing
Allows you to provide
personalized user experiences
Allows ad campaigns to be
visible across the world

8. Provides different metrics to help
determine how well your
campaign is doing
Allows you to provide
personalized user experiences
Allows ad campaigns to be
visible across the world
Provides a cost-effective
alternative to traditional marketing
methods
Small investments can provide
substantial return on investments
(ROI)
Enables targeting users based on
their actions and preferences

9. Provides an cost-effective
alternative to traditional marketing
methods
Small investments can provide
substantial return on investments
(ROI)
Enables targeting users based on
users based on their actions and
preferences
Helps build brand awareness and
reputation of your business
Provides a platform for you to be
interactive with your audience
helping you stay relevant and
competitive

11. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad

12. Search Engine Optimization
Search Engine Optimization (SEO) involves performing optimizations to increase the flow of organic traffic to
your website, by having it rank higher up on search engine result pages
There are two forms of search engine optimization:
On-page SEO Off-page SEO

13. On-page SEO
On-page SEO involves optimizing your website’s content and HTML source code of your
website
Some of the components that can be optimized are:
Schema
Title tag
Meta description
Header tag
Image alt text
Featured snippet
Page speed
Internal speed
sitemap

14. Title tag
For example:

15. url
For example:

16. Meta description
For example:

17. Site links
For example:

18. Off-page SEO
Link building
Off-page SEO involves using promotion methods (beyond optimizing your website) for enabling your
website to improve its organic ranking

19. Off-page SEO
Off-page SEO involves using promotion methods (beyond optimizing your website) for enabling your
website to improve its organic ranking
It is a method of navigation links
from other websites to your own
Building external links helps you
gain organic search ranking

20. Off-page SEO
There are two types of link building:
Do-follow Don’t follow

21. Off-page SEO
There are two types of link building:
Do-follow
Do-follow links allow search
engine crawlers to follow the link
for a good boost over SERP and
pass the link juice (reputation) to
the destination domain

22. Off-page SEO
There are two types of link building:
Don’t follow
A no-follow link doesn’t allow
search engine crawlers to follow
the link. Also, it doesn’t pass on
the link juice to the destination
website

23. Examples of off-page SEO are:
A link that redirects from
tripadvisor toThe oprah
magazine

24. Some popular tools used for SEO are:

25. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad

26. Content Marketing
This form of marketing involves simulating interest in a brand’s products or services by creating and sharing
online material
These include:
Videos Infographics Case studies White papers eBooksBlogs

27. What is the process of content marketing?
Decide what goal you want to
achieve with your content
marketing campaign

28. What is the process of content marketing?
Define buyer personas to
determine the audience best
suited for your content
Decide what goal you want to
achieve with your content
marketing campaign

29. What is the process of content marketing?
Define buyer personas to
determine the audience best
suited for your content
Decide what goal you want to
achieve with your content
marketing campaign
Run content audits to
determine the best type of
content that can be used

30. What is the process of content marketing?
Choose an appropriate
content management system

31. What is the process of content marketing?
Choose an appropriate
content management system
Start brainstorming for ideas
for new content ideas

32. What is the process of content marketing?
Choose an appropriate
content management system
Settle on a particular type of
content you want to create
Start brainstorming for ideas
for new content ideas

33. What is the process of content marketing?
Choose an appropriate
content management system
Start brainstorming for ideas
for new content ideas
Settle on a particular type of
content you want to create
Publish and manage your
content

34. Some popular tools used for content marketing are:

35. Here’s an example of content marketing:

36. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad

37. Social Media Marketing
It is a form of marketing that involves creating content for different social media platforms to increase website
traffic, user engagement, brand awareness and to achieve other marketing goals
This involves sharing content like:
Interactive
content
Infographics Content with
images
Videos ContestsUser Generated
content

38. What is the process of social media marketing?
Set up goals that you want to
achieve with your SMM
campaign

39. What is the process of social media marketing?
Set up goals that you want to
achieve with your SMM
campaign
Understand what content
would be best suited for your
targeted audience

40. What is the process of social media marketing?
Set up goals that you want to
achieve with your SMM
campaign
Understand what content
would be best suited for your
targeted audience
Research about your
competition and find out what
works for them

41. What is the process of social media marketing?
Set up goals that you want to
achieve with your SMM
campaign
Understand what content
would be best suited for your
targeted audience
Research about your
competition and find out what
works for them
Conduct a social media audit

42. What is the process of social media marketing?
Set up accounts in social
channels and define a
strategy to be used in each of
them

43. What is the process of social media marketing?
Take inspiration from case
studies and other famous
brands
Set up accounts in social
channels and define a
strategy to be used in each of
them

44. What is the process of social media marketing?
Take inspiration from case
studies and other famous
brands
Set up accounts in social
channels and define a
strategy to be used in each of
them
Create a social media content
calendar

45. What is the process of social media marketing?
Take inspiration from case
studies and other famous
brands
Set up accounts in social
channels and define a
strategy to be used in each of
them
Create a social media content
calendar
Test, evaluate and adjust
your strategy

46. Here’s an example of SMM:

47. Some tools used for social media marketing are:

48. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad

49. Search Engine Marketing (SEM)
It is an advertising model that can be used to direct traffic towards your website, by paying a fee each time
someone clicks on your advertisement
These advertisements include text ads, image ads, video ads, etc.
Some of the channels that can be used for SEM are:

50. Here’s how SEM campaigns work:
Determine the goals you want
to achieve with your
campaign

51. Here’s how SEM campaigns work:
Determine the goals you want
to achieve with your
campaign
Choose a list of relevant
keywords best suited for your
brand

52. Here’s how SEM campaigns work:
Determine the goals you want
to achieve with your
campaign
Choose a list of relevant
keywords best suited for your
brand
Finalize your keywords and
bid on relevant keywords

53. Here’s how SEM campaigns work:
Determine the goals you want
to achieve with your
campaign
Choose a list of relevant
keywords best suited for your
brand
Finalize your keywords and
bid on relevant keywords
Set up an attractive headline
for your ad campaigns

54. Here’s how SEM campaigns work:
Monitor how well your
campaigns are doing and
measure the results

55. Here’s how SEM campaigns work:
Monitor how well your
campaigns are doing and
measure the results
Optimize your campaign and
retarget potential customers

56. Here’s an example of SEM:

57. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad

58. Affiliate Marketing
It’s a form of digital marketing that involves paying commissions to a website or other entities for advertising
the merchant’s product using referrals
Affiliates are incentivized on the basis of:
Registrations Email sign-ups Conversions Subscriptions

59. What are the steps to affiliate marketing?
Use a tool/ platform to find
affiliates to advertise your
product

60. What are the steps to affiliate marketing?
Use a tool/ platform to find
affiliates to advertise your
product
Set up rules, guidelines,
image specifications,
commission costs, etc.

61. What are the steps to affiliate marketing?
Use a tool/ platform to find
affiliates to advertise your
product
Set up rules, guidelines,
image specifications,
commission costs, etc.
Affiliates apply to advertise on
your behalf

62. What are the steps to affiliate marketing?
Use a tool/ platform to find
affiliates to advertise your
product
Set up rules, guidelines,
image specifications,
commission costs, etc.
Affiliates apply to advertise on
your behalf
Select an affiliate that’s best
suited for your brand

63. What are the steps to affiliate marketing?
Customers click on ads or
links, which sends the user to
the merchant’s website

64. What are the steps to affiliate marketing?
Customers click on ads or
links, which sends the user to
the merchant’s website
Once a customer makes a
purchase, the affiliate network
makes a record of it

65. What are the steps to affiliate marketing?
Customers click on ads or
links, which sends the user to
the merchant’s website
Once a customer makes a
purchase, the affiliate network
makes a record of it
The transaction is validated
and credited to the affiliate

66. What are the steps to affiliate marketing?
Customers click on ads or
links, which sends the user to
the merchant’s website
Once a customer makes a
purchase, the affiliate network
makes a record of it
The transaction is validated
and credited to the affiliate
The affiliate is paid his/ her
commission

67. Here’s an example of affiliate marketing:

68. Some popular tools used for affiliate marketing are:

69. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad

70. Native Advertising
These are advertisements that are featured on a platform alongside content that isn’t paid for.
For example:
Native Advertising on BuzzFeed Actual Article

71. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad

72. Email Marketing
Email marketing uses personalized emails to convert prospective users into customers
Here’s the process of email marketing:
Identify target audience
and create segments

73. Email Marketing
Email marketing uses personalized emails to convert prospective users into customers
Here’s the process of email marketing:
Identify target audience
and create segments
Create campaigns and
set an appropriate CTA

74. Email Marketing
Email marketing uses personalized emails to convert prospective users into customers
Here’s the process of email marketing:
Identify target audience
and create segments
Create campaigns and
set an appropriate CTA
Choose an appropriate
email marketing tool

75. Email Marketing
Email marketing uses personalized emails to convert prospective users into customers
Here’s the process of email marketing:
Identify target audience
and create segments
Create campaigns and
set an appropriate CTA
Choose an appropriate
email marketing tool
Test your emails before
sending

76. Here’s the process of email marketing:
Use email marketing tools
to send campaigns
immediately or schedule
them

77. Here’s the process of email marketing:
Use email marketing tools
to send campaigns
immediately or schedule
them
Craft an attractive subject
line and copy. Set up a
suitable design for your
emails

78. Here’s the process of email marketing:
Use email marketing tools
to send campaigns
immediately or schedule
them
Craft an attractive subject
line and copy. Set up a
suitable design for your
emails
Perform A/ B tests to
test out different ideas

79. Here’s the process of email marketing:
Use email marketing tools
to send campaigns
immediately or schedule
them
Craft an attractive subject
line and copy. Set up a
suitable design for your
emails
Perform A/ B tests to
test out different ideas
Analyze performance
(open rate, CTR,
response and rate) and
optimize campaigns

80. Here’s an example of email marketing:

81. Some popular tools used for email marketing are:

82. What are the types of Digital Marketing?
Search Engine
Optimization
Content Marketing Social Media Marketing Search Engine
Marketing
Affiliate Marketing
Native Advertising Email Marketing Online PR
Ad

83. Online PR
It involves obtaining online coverage with digital publications, blogs and other content-based websites. It
works like PR in traditional marketing, but for the online space.
Channels that can be used to maximize your efforts are:
Connecting with reporters on
social media to develop a
relationship with them
Use engaging user
reviews to help
humanize your brand
Responding to comments
helps generate productive
conversation