This presentation about Google Display Network talks about what the Google Display Network is, how the Google Display Network and the Google Search Network are different from each other, the ad formats provided by the Google Display Network, how you can set up an advertisement and the advantages of using the Google Display Network. This presentation is designed to emphasize on Google's Display Network and how it can be of assistance to achieve specific marketing goals like remarketing and increasing brand awareness. We also show a practical example that can help understand these concepts better. Now, let's get started with understanding the Google Display Network. The below topics are explained in this Google Display Network presentation: 1) What is the Google Display Network? 2) Google Display Network vs. Google Search Network 3) Google Display Network ad formats 4) How to set up an ad on Google Display Network 5) Advantages of GDN Why learn Digital Marketing? Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace. What skills will you learn from this Digital Marketing course? This course will enable you to: 1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy 2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing 3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more. 4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing 5 Create the right marketing messages tailored to the right audiences 6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications. Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training

1. Imagine having the world at your fingertips

2. Imagine having the world at your fingertips

3. Imagine having the world at your fingertips
You

4. Having the ability to advertise your brand to any website in the world

5. Imagine no more!

6. Thanks to google ads!

7. Hi!

8. …and the google display network!

9. What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network The Display Network

10. What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Display NetworkThe Search Network

11. What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network The Display Network
Remember when you searched for
something on Google, and found the
first few links in SERP to be ads?

12. What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network The Display Network
Like this?

13. What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network The Display Network
This is possible, thanks to the Google
Search Network. The network
comprises of Google and related
apps where these search results show

14. What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network The Display Network
These search results are displayed
whenever you perform searches
related to keywords specified by
advertisers

15. What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network The Display Network
These ads show on the Google
Search Results Page

16. What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network The Display Network

17. The Display Network
What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network
Next, let’s have a look at the
Display Network

18. The Display Network
What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network
Imagine you’re on the
lookout for a new shoe
on Amazon…

19. The Display Network
What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network
But you don’t end up
buying the shoe

20. The Display Network
What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network
Have you noticed ads like
this popping up in the
sites you visit?
Up to
60% OFF!
SHOP NOW!
powered by
Converse Unisex Canvas
Sneakers

21. The Display Network
What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network
This is because of the Google
Display Network!

22. The Display Network
What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network
This is how it works

23. The Display Network
What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network
Customer Your Website Visitor leaves Your product ad on
another site

24. The Display Network
What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network
Customer Your Website Visitor leaves Your product ad on
another site
Visitor returns to your website

25. The Display Network
What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network
Customer Visitor leaves Your product ad on
another site
Visitor returns to your website
The user makes a
purchase from
website

26. What is the Google Display Network?

27. The Display Network
What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network
Retargeting involves adding a piece of code
called a tag/ pixel on your website which
uses browser cookies to add website visitors
to your remarketing audience

28. The Display Network
What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network
Past visitors will see your product ads when
they’re browsing the web, watching videos
on YouTube, going through news sites and
so on

29. The Display Network
What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network
The network involves several
websites that have partnered up
with Google to show
advertisements

30. The Display Network
What is the Google Display Network?
Google Ads provides two options for advertisement placement
The Search Network
These websites together tally up to
more than 2 million! Which
encompasses more than 90% of
the internet!

31. GDN vs GSN
So now you know about Google
Display Network. But how is it
different from the Google Search
Network?

32. GDN vs GSN
Google Display Network Google Search Network
• Best used for bottom of funnel activities, like
brand awareness. These ads show to users
who may not have an immediate intent to buy,
but are only researching
• Easier to advertise products that don’t satisfy an
immediate need
• Can be used to familiarize users to your brand
• Users are shown these ads in over a million
websites
• Ads can be of different formats like text ads,
image ads, rich media ads, and video ads
• Best used for top of funnel sales activity,
since users are actively searching for the
services and products you provide
• Products and services usually fulfill a
particular requirement for the users
• Users are shown ads based on what they
searched for
• Users are shown ads in Google apps and
services
• Ads are text only

33. GDN vs GSN
Google Display Network Google Search Network
• Best used for bottom of funnel activities, like
brand awareness. These ads show to users
who may not have an immediate intent to buy,
but are only researching
• Easier to advertise products that don’t satisfy an
immediate need
• Can be used to familiarize users to your brand
• Users are shown these ads in over a million
websites
• Ads can be of different formats like text ads,
image ads, rich media ads, and video ads
• Best used for top of funnel sales activity,
since users are actively searching for the
services and products you provide
• Products and services usually fulfill a
particular requirement for the users
• Users are shown ads based on what they
searched for
• Users are shown ads in Google apps and
services
• Ads are text only

34. GDN vs GSN
Google Display Network Google Search Network
• Best used for bottom of funnel activities, like
brand awareness. These ads show to users
who may not have an immediate intent to buy,
but are only researching
• Easier to advertise products that don’t satisfy an
immediate need
• Can be used to familiarize users to your brand
• Users are shown these ads in over a million
websites
• Ads can be of different formats like text ads,
image ads, rich media ads, and video ads
• Best used for top of funnel sales activity,
since users are actively searching for the
services and products you provide
• Products and services usually fulfill a
particular requirement for the users
• Users are shown ads based on what they
searched for
• Users are shown ads in Google apps and
services
• Ads are text only

35. GDN vs GSN
Google Display Network Google Search Network
• Best used for bottom of funnel activities, like
brand awareness. These ads show to users
who may not have an immediate intent to buy,
but are only researching
• Easier to advertise products that don’t satisfy an
immediate need
• Can be used to familiarize users to your brand
• Users are shown these ads in over a million
websites
• Ads can be of different formats like text ads,
image ads, rich media ads, and video ads
• Best used for top of funnel sales activity,
since users are actively searching for the
services and products you provide
• Products and services usually fulfill a
particular requirement for the users
• Users are shown ads based on what they
searched for
• Users are shown ads in Google apps and
services
• Ads are text only

36. GDN vs GSN
Google Display Network Google Search Network
• Best used for bottom of funnel activities, like
brand awareness. These ads show to users
who may not have an immediate intent to buy,
but are only researching
• Easier to advertise products that don’t satisfy an
immediate need
• Can be used to familiarize users to your brand
• Users are shown these ads in over a million
websites
• Ads can be of different formats like text ads,
image ads, rich media ads, and video ads
• Best used for top of funnel sales activity,
since users are actively searching for the
services and products you provide
• Products and services usually fulfill a
particular requirement for the users
• Users are shown ads based on what they
searched for
• Users are shown ads in Google apps and
services
• Ads are text only

37. Google Display Network ad formats
Display ads can be found in
a number of different formats
like:

38. Google Display Network ad formats
Display ads can be found in
a number of different formats
like:

39. Google Display Network ad formats
Type 1: Text Ads
These ads display a headline,
some text, and an URL. These
can be found on the sidebar

40. Google Display Network ad formats
Type 2: Rich
media Ads
These type of ads enable more
user engagement with videos,
animation and text combinations
and more

41. Google Display Network ad formats
Type 3: Image Ads
These ads can let you
use relevant images,
layouts and different
background colors

42. Google Display Network ad formats
These are video ads
on YouTube and
across the internet
Type 4: Video Ads
i

43. How to set up an ad on GDN?
Step 1: Create campaign

44. How to set up an ad on GDN?
Step 2: Create ad groups and ad

45. Advantages of the GDN
Now let’s have a look at some of the
advantages of the Google Display
Network

46. Advantages of the GDN
Provides advanced
targeting

47. Advantages of the GDN
Provides advanced
targeting
These ads enable you to target people that didn’t
engage with previous campaigns and get in front
of new people with “lookalike audiences” that can
be created based on the audience you usually
advertise to

48. Advantages of the GDN
Relatively low starting up
costs
Provides advanced
targeting

49. Advantages of the GDN
Provides advanced
targeting
Relatively low starting up
costs
When compared to other
channels of advertising like the
TV or radio, running display ads
is relatively cheaper

50. Advantages of the GDN
Provides advanced
targeting
Relatively low starting up
costs
Perform advanced tracking

51. Advantages of the GDN
Provides advanced
targeting
Perform advanced tracking
Relatively low starting up
costs
Advanced tracking will help
determine how many times your
ad was displayed, how many
times it was clicked, and much
more

52. Advantages of the GDN
The ability to advertise your
brand to a broader
audience

53. Advantages of the GDN
The ability to advertise your
brand to a wider audience
There are more than 2 million
websites in the Google Display
Network. This can significantly
help increase reach and
exposure for your
advertisements

54. Advantages of the GDN
The ability to advertise your
brand to a wider audience
Create demand for your
product

55. Advantages of the GDN
The ability to advertise your
brand to a wider audience
Create demand for your
product
With appealing ads, create the
demand for your product. The
GDN provides the required
visibility and exposure to make
this possible

56. Advantages of the GDN
The ability to advertise your
brand to a wider audience
Create demand for your
product
Increase website traffic

57. Advantages of the GDN
The ability to advertise your
brand to a wider audience
Create demand for your
product
Increase website traffic
Display advertisements will
generate a large number of
clicks as well as impressions

58. Advantages of the GDN
Wide range of formats
available

59. Advantages of the GDN
Wide range of formats
available
Unlike search ads, which are only text, display
ads are more visual and can be animated for
increased effectiveness. These provide higher
click-through rates and higher conversion rates

60. Advantages of the GDN
Wide range of formats
available
Remarket your products
and services

61. Advantages of the GDN
Wide range of formats
available
Remarket your products
and services
Re-targeting or re-marketing enables your ads
to be shown to users who have already visited
your website in the past

62. Advantages of the GDN
Wide range of formats
available
Remarket your products
and services
Past visitors will see your product ads when
they’re browsing the web, watching videos
on YouTube, going though news sites and
so on