A highlevel overview on what is included in a Marketing Audit.

1. What’s included in aMARKETING AUDIT? Created by SimplyDigitalMarketing.com

2. What isA MARKETING AUDIT? A review of the internal and external marketing environments as well as the company’s operation.

3. What’s included in aMARKETING AUDIT? Marketing Environments Marketing Strategy Marketing Department Marketing Systems Marketing Productivity Marketing Functions Source: Megicks, Donnelly, Harrison (2009)

5. Suppliers

6. Distributors and Dealers

7. Customers

8. Competitors

11. Economy

12. Social Factors

13. Technology Advances

14. Ecological Issues

16. Marketing StrategySource: Megicks, Donnelly, Harrison (2009)

18. Functional Efficiency

19. Interface EfficiencySource: Megicks, Donnelly, Harrison (2009)

21. Planning System

22. Control System

23. New Product Development System (NPD)Source: Megicks, Donnelly, Harrison (2009)

25. Cost EffectivenessSource: Megicks, Donnelly, Harrison (2009)

27. Placement

28. Price

29. Promotion

30. People

31. Physical Evidence

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34. InformationREFRENCES Phil Megicks, Ray Donnelly, Graham Harrison. (2009) The Marketing Planning Process. Elsevier, London.