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OnlineStore
Usability
in
Serious
Mistakes
11
Ourclientsarelocated
in160countries
160
Wehavecompleted>1000
e-commerceprojects
>1000
yearsine-commerce
10
Everyday
ourclientswith
Andweknowwhat
ourcustomers
WEPROVIDE
best
practicetips.
LIKE
Hereare
Trytoavoidthem
in
yourbusiness.
11MISTAKES.
isa
foranonlinestore
toachieveits
USABILITY
necessary
condition
FULLFULL
POTENTIAL
Underlineyour
advantageson
themainpageto
engagecustomers.
Theoneofthemain
usabilitytaskisto
retaincustomers.
IGNORINGTHE
ADVANTAGES
MISTAKE1
Makecheckout
intuitiveandsimple
withoutlongforms.
Mostofpotential
customerslefttheir
ordersifcheckout
isunclear.
COMPLICATED
CHECKOUT
MISTAKE2
FacebookandTwitter
arethemost
preferableforit.
Simplifytheprocess
ofregistrationand
letuserssignin
with1click.
TIRING
REGISTRATION
MISTAKE3
Allowuserstocall
youiftheyneedhelp
andincreaseloyalty.
Addyourphone
numbernexttothe
navigationbuttons.
HELPLESS
CUSTOMERS
MISTAKE4
Providealinkto
checkoutonthe“Cart”
iconorcreatea
“ProceedtoCheckout”
buttoninthebasket.
Sometimestheuser
can’tfindabutton
toplaceanorder.
UNCLEAR
ORDERPLACING
MISTAKE5
Provideallthis
informationinadvance
notatthelaststep.
Shippingcostsand
paymentmethods
aremostimportant
clients’questions.
CONFUSING
DELIVERY
MISTAKE6
Provideafulllistof
goodsatallsteps
oftheprocess.
Itiswrongtoshowthe
listofgoodsonlyat
thefirststepofthe
checkoutprocess.
HIDINGTHE
LISTOFGOODS
MISTAKE7
Providedetailed
informationinthe
pop-upformtoclarify
allpossiblequestions.
Usingunclearterms
like“Intransit”,
“instockatthe
supplier”frightens
customers.
UNCLEAR
TERMS
MISTAKE8
Nameitcorrectly
like“Proceedto
Checkout”or
“ContinueShopping”.
Namingabutton
“Next”doesnot
tellthecustomer
anything.
OBSCURE
EXPECTATION
MISTAKE9
Buttons“Buy”and
“AddtoCart”should
bebiggerandnicer
thanothers.
Hugeslidersand
photosshouldbe
relatedtothe
productsyousell.
UNFRIENDLY
DESIGN
MISTAKE10
Also,letthemsort
thelistingsbyprice,
popularity,etc.
Letyourcustomers
filterdownby
criteriasuchas
colors,sizes,or
brand.
LACKOF
FILTERS
MISTAKE11
Readfullarticle
moreinformation
about
Get
USABILITY
mustbean
for
website.
CONCLUSION
USABILITY
IMPROVEMENT
ongoingactivity
ANY
E-COMMERCE
simtechdev
Contactsus
LOOKING
FORHELPIN
DEVELOPING
YOURONLINE
STORE?
simtechdev.com

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11 Serious Mistakes in Online Store Usability