This document provides an introduction to digital marketing and marketing strategies. It discusses key marketing concepts like the marketing mix (4Ps of Product, Price, Place, Promotion), research approaches like RAISE (Research, Analysis, Insight, Strategy, Execution), and analytical frameworks like 4C Diamonds (Company, Competitor, Customer, Change), STEEPLE analysis (socio-cultural, technological, economic, environmental, political, legal, and ethical factors), and SWOT analysis (identifying strengths, weaknesses, opportunities, and threats). The goal is to help businesses understand customers and plan effective marketing strategies using digital channels like social media, ads, and partnerships with key opinion leaders.

1. Digital
Marketing
SintaNurleta
Marketing Management (Part 1)

2. Table of Contents
Intro to Marketing
01
02
Marketing Mix
03
04
4C Diamonds
05
S.T.E.E.P.L.E SWOT
Marketing Introduction

3. When you hear about Marketing,
What comes into your mind?
Introduction to
Designing a Social Media Post,
Budget for Promotion,
Social Media Content,
Plan for Digital Ads,
Picking the best KOL,
and others.
Marketing
Marketing it's not just about :

4. Introduction to
Marketing
Marketing is about solving problems your
customer faced with what your company offer
Customershaveaproblem,
Wehavethesolutions.

5. Marketing Mix (4C)
This marketing concept will help a business plan its marketing strategy appropriately.
Thus, a product can be well received by a predetermined target market.
what are the best product
or services that are
relevant for our customers?
Product
how much should I sell it
to the customer, so they
want to buy it?
Price
how to distribute it using
the best channel to our
customers?
Place
how can we excite our
customers so they want to
buy our product?
Promotion

6. Digital Marketing is part of marketing not
the whole of marketing
PROMOTIONMIX
Advertising PersonalSelling SalesPromotion
PublicRelations DirectMarketing SocialMedia

7. Where do we start?

8. RESEARCH
01
INSIGHT
03
02 ANALYSIS
04 STRATEGY
05 EXECUTION
R.A.I.S.E

9. 4C Diamonds
Company
What makes this product unique?
What do we want to say about this product?
How confident we can sell this product?
Etc
Questions that need to ask ourselves :
1.
2.
3.
4.
Competitor
Who is our direct or indirect competitor?
What have they done?
Whom are they targeting?
What channels they are using?
How much budget they are going through?
Etc
Questions that need to ask ourselves :
1.
2.
3.
4.
5.
6.
Customer
Who are your segments?
How old are they? where do they live
Who will buy your product the most?
Whos have the most money?
Who has the need to buy your products?
Etc
Questions that need to ask ourselves :
1.
2.
3.
4.
5.
6.
Change
Responsive to change not just reactive

10. 4C S.T.E.E.P.L.E
Socio Cultural
Technology
Economic
Environment
Political
Legal
Ethics
Change (VUCA)

11. SWOT
SWOT is a basic strategy that helps identify and evaluate
what internal and external factors influence the success
of a business, project or company management.
The purpose of a SWOT analysis is to assess the problem
and make the best of the existing situation inherent in
your business.
SWOT analysis is very useful for finding things that
should be improved, maintained, and avoided by
considering performance, competition, risk, potential,
and strategy.
Strength
Opportunity
Weakness
Threat

12. Sinta Nurleta
Thank You!
ntanueta
Sinta Nurleta
sntnurleta@gmail.com