Defining brand
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What is brand? What ISN'T it? How do you tell people who you are.
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Notes de l'éditeur
- The biggest misconception is that a logo is a brand Logo acts as a vessel to spark the intangible emotions of a brand Think of the logo as more of a flint to spark all those intangible thoughts, experiences and memories
- Valuable for visual Consistency
- While the product is in the spotlight it is not the brand Products can be measured based on: Sales Distribution Quality Brand is much less tangible
- Clean - Cluttered Dark - Bright Is there music etc.
- How do we speak Hold music What words do we use What words do we avoid Website copy
- How do we engage clients when they arrive Are we: serious comedic laid back
- For us: how do our RFP’s look business cards website perhaps
- Pretty straight forward What do we wear Casual Business No dress code?
- What does it smell like? McDonalds - Fries Health & Beauty - light - feminine
- Mini Brand interviews
- Increased ad methods: Twitter Facebook Internet robots
- If we don’t know who we are - how can we effectively and accurately explain who we are to others