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Media Kit Alexandre de Russie
ABOUT
ALEXANDRE DE RUSSIE
Alexandre was born at the end of the summer 2013
and started to organize events to gather the fr...
HOW DOES IT WORK?
We are offering you the possibility to communicate and
touch our auditorship for a very reasonable price...
Website & social network
1. Pictures and description
2. Regular sidebar
3. Main information
4. Google map and social
netwo...
1 2
34
1. Your own header
2. Your social media spider
3. Your full contact details
4. Write your own description
5. Improv...
2500
550
1850
450 150 150
Auditorship Facebook group
Facebook page
LinkedIn groups
Instagram
Vkontakte
Twitter
Once your p...
1
2
1. You become the partner of
Alexandre de Russie
2. The other pages are below in
smaller size
3. Your article will be
...
1
For each event and for big
announce we are sending an
email to our French speaker
database. Your banner can be
placed in...
1
1. Find a topic linked to your
article and right a nice article
2. Like a journalist you will be
rewarded for your work
...
1
50%
25%
20%
5%
Languages
Others
English
Russian
French 60%
16%
14%
10%
Countries
French
speaking
English
speaking
France...
24 000
RUR / year
2 Communications
2 Mailing list
Personalized page
13 000
RUR / year
7 000
RUR / year
Communication
Gener...
Thursday afterwork organized
once a month starting at 19h00
where the French speaking
community gathers to have fun.
Why d...
Regular soft communication on
different supports gives us a
wide visibility.
Events
Our communication
BEFORE THE EVENT
At ...
Events
Statistics
963
1142
1341
1842 1936 2005
1488
1775
1616
1811
1582
3232
814
1223
1526
916
2178
1936
1206
200
246
228
...
20 000
RUR
Logo on the banner
Display & Speech & Raffle
Up to 4 posts
10 000
RUR
5 000
RUR
Logo on the banner Logo on the ...
info@alexandrederussie.com
www.alexandrederussie.com
https://www.facebook.com/alexandrederussie
https://www.facebook.com/g...
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Media kit Alexandre de Russie V2.0

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Retrouvez dans ce document toutes les informations pour communiquer dans les événements d'Alexandre de Russie et sur le site internet www.alexandrederussie.com

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Media kit Alexandre de Russie V2.0

  1. 1. Media Kit Alexandre de Russie
  2. 2. ABOUT ALEXANDRE DE RUSSIE Alexandre was born at the end of the summer 2013 and started to organize events to gather the french speaking community in Moscow. The goal is to develop the network inside the community but also outside with Russia itself. Since then more than 20 events with more than 100 persons on average were organized. In March 2015, the website alexandrederussie.com was online with lot of useful information in French about the life in Russia. This website put itself between the news provided by the medias and the business done by companies and supported by associations. If you think we are your target audience, hereafter you will find the tools to reach it.
  3. 3. HOW DOES IT WORK? We are offering you the possibility to communicate and touch our auditorship for a very reasonable price. Alexandre de Russie is made of 2 main activities: • Animating our website and our social networks • Organizing networking events Within these activities you have different tools of promotion listed below and explain in the coming slides. Website + Social Networks Events sponsoring Generic Page Logo on the banner Personalized Page Announces on the event page Communication on Social network Speech during the event Mailing list Raffle Sponsored articles Distribution of flyers
  4. 4. Website & social network 1. Pictures and description 2. Regular sidebar 3. Main information 4. Google map and social network sharing icons 1 2 3 4 Each page on our website uses the same format that is called generic. It consists in: Generic page
  5. 5. 1 2 34 1. Your own header 2. Your social media spider 3. Your full contact details 4. Write your own description 5. Improve with tools - Flipboxes - Testimonials - Youtube video - Tagline boxes - Forms - Popovers - Google maps - Tabs - Toggles 5 Our template and our expertise allow us to create your own personalized page inside our website. You are free to design this page with your own color using our tools. Website & social network Your personalized page
  6. 6. 2500 550 1850 450 150 150 Auditorship Facebook group Facebook page LinkedIn groups Instagram Vkontakte Twitter Once your page is ready we post it on our social network to reach your target audience in addition to the referencing. This way you can reach an additional 6000 persons. Post examples Website & social network Communication
  7. 7. 1 2 1. You become the partner of Alexandre de Russie 2. The other pages are below in smaller size 3. Your article will be automatically posted on the first page for few weeks Thanks to your support your are put ahead of other potential competitors. 3 Website & social network Highlight of your page
  8. 8. 1 For each event and for big announce we are sending an email to our French speaker database. Your banner can be placed in such mailing list. It represents around 2000 emails* in Russia *Separated branded email upon requests Website & social network Mailing list
  9. 9. 1 1. Find a topic linked to your article and right a nice article 2. Like a journalist you will be rewarded for your work getting a banner with your logo, contacts and hyperlinks There is always a way to do the right promotion without been to pushy. The sponsored articles give you the legitimacy to be a contributor of Alexandre de Russie and the indirect way to touch your potential clients . 3 Website & social network Sponsored articles Cet article vous est proposé par 2
  10. 10. 1 50% 25% 20% 5% Languages Others English Russian French 60% 16% 14% 10% Countries French speaking English speaking France Russia 47% 36% 10% 7% Social Networks Direct Referal Search engines Chanels 85% 10% 2% 3% Facebook LinkedIn Vkontakte Twitter, blogs and others Social Networks 2000 users per month 2,3 pages viewed per users 35% returning visitors 3 minutes per visits on average Website & social network Statistics
  11. 11. 24 000 RUR / year 2 Communications 2 Mailing list Personalized page 13 000 RUR / year 7 000 RUR / year Communication Generic page OR Sponsored article 2 Communications 1 Mailing list Generic page Optional Sponsored articles Highlight of the page Website & social network Packages Optional Sponsored articles
  12. 12. Thursday afterwork organized once a month starting at 19h00 where the French speaking community gathers to have fun. Why do people come? - Nice place where they are 100% sure to meet friends - Opportunity to meet business partners, soul mate, other expats - They have a good deal Events Our concept For bars and restaurants For companies Benefits Before the event: - An evening fully booked on a low day - Viral communication on social networks with your logo and links - Communication with pictures, expat resources, event online Before the event: - Visibility of your brand on the banner and event pages spread online - Emailing with your banner, links and offer - Viral communication on social networks with your logo and links - Communication with pictures, expat resources, event online During the event: - Raffle with gifts/voucher to invite guests to come back - A good atmosphere promotes your place better than words During the event: - Raffle with your prizes - Speech on stage - PR possibility with roll-up, flyers, degustation… - Increase your brand awareness and meet your market After the event: - Professional pictures of the event kept on the Facebook group - Thanks and recommendation - Guest lists if required After the event: - Acknowledgments / thanks notification - Market feedback - Publication of pictures with your brand/products Commitment - Be ready to welcome up to 200 persons - Good deal for guests and commission for the organizers - Standard amenities (Enough waiters, Garde-robe, tickets or bracelets, music) - Possibility to arrange a raffle and promote sponsors during the event - Prizes for the raffle - Financial help for the organization - Advertise the event on your own medias and communication supports
  13. 13. Regular soft communication on different supports gives us a wide visibility. Events Our communication BEFORE THE EVENT At least 3 weeks before the event a banner and a description of the event are created. They are going to be published online once a week. As a partner you are going to be part of such communication. Expat resources (expat.ru, vivreenrussie.net…) Emailing DURING THE EVENT  Brochures and a roll-up can be displayed during the event  Speech and raffle can be hold to promote your products or services  Sales team is welcome to look for their prey AFTER THE EVENT  Official thanks on the event pages  Pictures kept online as the event Our reach Approximately 20000 persons receive our messages 10% are registered to the event 10% of registered confirm 45% of confirmed Is really coming
  14. 14. Events Statistics 963 1142 1341 1842 1936 2005 1488 1775 1616 1811 1582 3232 814 1223 1526 916 2178 1936 1206 200 246 228 196 300 249 140 157 179 212 201 251 116 146 217 140 169 174 173203 155 125 100 151 151 68 77 108 180 139 205 76 105 120 92 116 85 83132 159 143 118 270 204 178 270 100 156 84 239 120 70 123 62 130 84 85 0 500 1000 1500 2000 2500 3000 3500 4000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Global Participe Maybe Came Change in Facebook policy regarding group invitation. Potential divided by 2.
  15. 15. 20 000 RUR Logo on the banner Display & Speech & Raffle Up to 4 posts 10 000 RUR 5 000 RUR Logo on the banner Logo on the banner Up to 2 posts General Sponsor Website & social network Packages
  16. 16. info@alexandrederussie.com www.alexandrederussie.com https://www.facebook.com/alexandrederussie https://www.facebook.com/groups/alexandrefrancophonederussie/ https://www.linkedin.com/grp/home?gid=6639116 http://vk.com/alexandrefrancophonederussie https://instagram.com/alexandre_de_russie/ Contact details For more information about the opportunities to collaborate, please contact Sebastien Iwanski +7 915 325 30 70

Retrouvez dans ce document toutes les informations pour communiquer dans les événements d'Alexandre de Russie et sur le site internet www.alexandrederussie.com

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