Design for
corporate transformation
Future market
Human
expectations
Technological
opportunities
Corporate
transformation
Past Now Soon Tomorrow Future
ARTIFI...
Future market
Human
expectations
Technological
opportunities
Corporate
transformation
Opportunity
space
ARTIFICIAL
INTELLI...
Disruptors are shaping our
future daily experiences within
the 4th industrial revolution
CHANGE AS CUSTOMERS EXPERIENCE
Servification
CHANGE AS WORKER EXPERIENCE
Flexapreneurship
CHANGE AS HUMAN EXPERIENCE
IA

collaboration
In the next 5 year all organisations
need to completely reshape
theirselves in order to fit people
expectations and being ...
Market segments
LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
Players on the market
LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
Value per customer
LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
Business strategy
Disrupt
existing markets
Build
exponential organi...
LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
Business strategy
Build
exponential organizations
Try to
transform ...
HOW TO MOVE IN THIS SPACE
The transformation challenge
HUMAN EXPERIENCE
PRODUCTS & SERVICES
PLATFORMS
PROCESSES & ORGANIZATION
TOOLS
HUMAN EXPERIENCE
TRASFORMING
from human
to h...
OUR VISION AS DESIGNERS
build a future where people live experiences
over their expectations
Understand Co-Design Empower
The role of a design
within transformation
5 big transformation
challenges for design
1.
Support the
implementation of the
leaders’ models
(culturally first)
2.
Co-create and evolve
with customers a new
generation of products
and services
3.
Reshape the
service & organisational
model
4.
Enhance the
human experience
making technology
a partner
5.
Prototype, pivot, and scale
new phygital technologies
in an iterative and
unpredicted way
Thank you
@lucamascaro
www.sketchin.ch
UXCON16 / Design for Corporate Transformation / Luca Mascaro
UXCON16 / Design for Corporate Transformation / Luca Mascaro
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UXCON16 / Design for Corporate Transformation / Luca Mascaro

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Speech by Luca Mascaro from Sketchin at "UXCON16 - The Future of Business" held in Brescia, October 30th 2016.

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UXCON16 / Design for Corporate Transformation / Luca Mascaro

  1. 1. Design for corporate transformation
  2. 2. Future market Human expectations Technological opportunities Corporate transformation Past Now Soon Tomorrow Future ARTIFICIAL INTELLIGENCE WEB MOBILE SMAC ROBOTICS
  3. 3. Future market Human expectations Technological opportunities Corporate transformation Opportunity space ARTIFICIAL INTELLIGENCE WEB MOBILE SMAC ROBOTICS
  4. 4. Disruptors are shaping our future daily experiences within the 4th industrial revolution
  5. 5. CHANGE AS CUSTOMERS EXPERIENCE Servification
  6. 6. CHANGE AS WORKER EXPERIENCE Flexapreneurship
  7. 7. CHANGE AS HUMAN EXPERIENCE IA
 collaboration
  8. 8. In the next 5 year all organisations need to completely reshape theirselves in order to fit people expectations and being competitive.
  9. 9. Market segments LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
  10. 10. Players on the market LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
  11. 11. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS Value per customer
  12. 12. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS Business strategy Disrupt existing markets Build exponential organizations Try to transform their business Try to survive
  13. 13. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS Business strategy Build exponential organizations Try to transform their business Try to survive Disrupt existing markets
  14. 14. HOW TO MOVE IN THIS SPACE The transformation challenge
  15. 15. HUMAN EXPERIENCE PRODUCTS & SERVICES PLATFORMS PROCESSES & ORGANIZATION TOOLS HUMAN EXPERIENCE TRASFORMING from human to human by technology
  16. 16. OUR VISION AS DESIGNERS build a future where people live experiences over their expectations
  17. 17. Understand Co-Design Empower The role of a design within transformation
  18. 18. 5 big transformation challenges for design
  19. 19. 1. Support the implementation of the leaders’ models (culturally first)
  20. 20. 2. Co-create and evolve with customers a new generation of products and services
  21. 21. 3. Reshape the service & organisational model
  22. 22. 4. Enhance the human experience making technology a partner
  23. 23. 5. Prototype, pivot, and scale new phygital technologies in an iterative and unpredicted way
  24. 24. Thank you @lucamascaro www.sketchin.ch

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