Presentation by Vipin_Gupta
DIGITAL
MARKETING
INSTI
TUTE

SEARCH ENGINE
OPTIMIZATION
SEO stands for Search Engine Optimization, the practice
of optimizing web content to improve visibility on
search engines, drive organic traffic, and increase the
quantity and quality of leads and conversions.
01
Presentation by Vipin_Gupta

On-page SEO refers to the optimization of web pages
and content to improve their visibility and ranking on
search engines. This includes optimizing titles, meta
descriptions, header tags, URL structure, internal
linking, keyword usage, and content quality. Effective
on-page SEO can help improve website traffic,
engagement, and conversions.
02
ON-PAGE SEO
Presentation by Vipin_Gupta

URL STRUCTURE
IMAGE
OPTIMIZATION
TECHNIQUE OF ON PAGE SEO
TITLET TAGS META DESCRIPTION HEADER TAGS
03
Presentation by Vipin_Gupta
CONTENT QUALITY KEYWORD
RESEARCH & USAGE
INTERNAL LINKING
MOBILE
FRIENDLINESS
SITE SPEED USER EXPERIENCE GRAMMAR AND
SPELLING

Off-page SEO refers to activities that are performed outside
of a website to improve its search engine ranking. This
includes building high-quality backlinks, social media
marketing, guest blogging, influencer outreach, and other
strategies aimed at increasing online visibility and brand
awareness.
04
Presentation by Vipin_Gupta
OFF-PAGE SEO

BRAND MENTIONS
VIDEO SUBMISSION
Off-Page SEO Technique
05
Presentation by Vipin_Gupta
BUILDING BACKLINKS SOCIAL MEDIA SHARING
ARTICLE SUBMISSION GUEST BLOGGING
influencer outreach
online directory listings
LOCAL CLASSIFIED F& Q FORUM POSTING BLOG COMMENTING

TECHNICAL SEO
06
Presentation by Vipin_Gupta
Technical SEO techniques are focused on
optimizing the technical aspects of a website
to improve its search engine visibility and
usability.

SCHEMA MARKUP
TECHNIQUE OF TECHNICAL SEO
07
Presentation by Vipin_Gupta
SITE SPEED MOBILE-FRIENDLINESS
XML SITEMAPS, CANONICALIZATION CRAWLABILITY
URL STRUCTURE
SECURITY PROTOCOLS

CONTACT US
08
Presentation by Vipin_Gupta
www.skillcircle.in
skillcircle8129@gmail.com
8182811384
367 KOHAT ENCLAVE PITAMPURA NEW
DELHI 110034

INSTITUTE PROFILE
09
Presentation by Vipin_Gupta
DIGITAL MARKETING
INSTITUTE
YOUR PARAGRAPH TEXT

Presentation by Vipin_Gupta
THANK YOU
10