The document discusses preparing for the "Why an MBA?" question in business school applications. It advises addressing goals, current weaknesses, and intended outcomes. A sample strong answer explains a career change goal from marketing to product management in tech, how an MBA can provide necessary skills, and plans to work at Facebook or Google upon graduating. The lesson structure involves preparing, discussing, practicing, and improving answers to the critical "Why an MBA?" question.

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SkimaTalk Official Course
Preparing for the MBA Application Process
Lesson 1: Why an MBA?

2. Master the “Why an MBA” Question
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One of the most important MBA
application questions is:
“Why an MBA?”
In this lesson, you will practice
answering this critical question.

3. To Answer This Question, Think About Your Goals
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Change career / function
Earn a promotion / raise
Become a manager
Become an entrepreneur
Grow your professional network
What does success mean to you?

4. Good Answers are Specific, Address Your Current
Weaknesses, and Include an End Result
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“I am pursuing an MBA
because I want to become a
product manager in the
technology industry. An MBA
will give me the marketing,
strategy, and leadership
training necessary to make this
transition. Upon graduation, I
plan to work for Facebook or
Google.
Good Answer✓
Specific
Current Weaknesses
End Result

5. Lesson Structure
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Before the lesson you will prepare an answer to the question: “Why do
you want to pursue an MBA?”
During the lesson you will discuss and practice your answer with your
teacher:
(10 minutes) – Discuss your goals / reasons for pursuing an MBA.
(5 minutes) – Practice answering the question: “Why an MBA?”
(5 minutes) – Discuss and make improvements to your answer.
(5 minutes) – Practice answering the question again: “Why an MBA?”

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End of Lesson
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