Infographic: You Have 8 Seconds to Engage the B2B Customer!

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Infographic: You Have 8 Seconds to Engage the B2B Customer! Content marketing is a marathon, not a sprint. This infographic shows the path that marketers take to reach their ultimate goal of engaging their audiences through custom content. Sixty-eight percent of marketers say their primary content marketing objective is engagement, but other benefits include brand awareness, lead and customer acquisition, and direct sales.

Infographic: You Have 8 Seconds to Engage the B2B Customer!

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Today’s best brands understand that digital is more than a collection of channels. Instead they embrace digital as a means to tell powerful stories that engage audiences, to build preference for their brand, to convert new customers, and to increase loyalty. But publishing and amplifying your brand story across digital requires a modern content strategy. Attend and get a roadmap to successfully creating and amplifying your content! During this webinar, MaryAnne Flynn, VP of Content Services at Skyword and Rich Ullman, VP of Marketing at Outbrain will provide a roadmap for successful digital storytelling. They will also review the major components of a winning content strategy, including tips for targeting, reaching, and engaging digital audiences. The webinar covers: Insights into how businesses are growing by creating great content and amplifying its reach. The major components required for building a modern content strategy. A personalized roadmap for success, including tools and practical tips for creating great content and growing an engaged audience.

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B2B marketers often struggle with the strategic and tactical complexity of building a content marketing strategy that drives continuous audience engagement and establishes new connections. In this presentation from Christine Polewarczyk, Service Director of Content Strategy and Operations, SiriusDecisions, and Ray Gilmartin, Senior Director of Product Marketing, Skyword, cover building a successful content strategy. They review how to: Develop, organize, and document a content marketing strategy Infuse brand purpose into your strategy to deliver on brand promises. Build brand awareness and foster authentic and continuous customer relationships.

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This session is geared to brand marketers and contributors, encouraging both to use social media to its full potential. Contributors who build their personal brand on social give themselves a competitive edge, and when they share the content they create for clients they establish themselves as thought leaders in the industry and bring the content to a broader audience, benefiting their clients and themselves. Brand marketers should encourage their creatives’ brand advocacy by following their contributors on social and tagging them when appropriate. Lauren DiZazzo, Associate Community Manager, Skyword Bridget Burns, Social Media Strategist, Tom’s of Maine Christine Kayser, Senior Content Strategist, Skyword Angela Tague, Freelance Contributor

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Developing an insightful content marketing strategy that anticipates consumers’ need for meaningful health information can go a long way towards helping healthcare organizations reach their target audiences and build relationships. But many marketers, wary of navigating this heavily regulated industry, have made scant progress. This discussion will dive deep into the ins and outs of content marketing in the healthcare continuum, where Dignity Health is adapting to the needs of patients and communities to create proactive and personalized experiences from click to clinic. Sho Balkian, Digital Content Manager, Dignity Health Dee Mostofi, Director of Public Relations, Dignity Health Nick Cifuentes, Senior Director, Digital Engagements, Dignity Health JD Singh, SEO Manager, Dignity Health Scott Ludwig, Senior Director, Content Services, Skyword

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When you’re a writer in content marketing, you constantly hear that you need to follow content creation guidelines and brand voice and tone. But what if a brand is looking to create a publication with individual and unique voices throughout? We will discuss how writers can cultivate their voice while still giving clients what they need to help brands create true publications. Tom Hardej, Editorial Director, Skyword Ben Chamas, Senior Editorial Manager, Skyword Laurie Mega, Content Director, FEN Learning Liz Alton, Skyword Contributor

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[Expert Panel] New Google Shopping Ads Strategies Uncovered

[Expert Panel] New Google Shopping Ads Strategies Uncovered

[Expert Panel] New Google Shopping Ads Strategies Uncovered

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The seven principles of persuasion by Dr. Robert Cialdini

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