Skyword Digital Agency of The Future Complete Infographic

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The Agency of the Future Report is based on interviews with leading digital agencies. Download the report for access to insights from 15 top digital agencies, and get access to information about the tremendous service delivery and business innovation taking place. We asked interviewees for their take on the disruptive forces affecting digital marketers today. They told us in their own words about the specific challenges they face. Above all, they told us how these challenges are being addressed and overcome. Here's a visual overview of what we learned!

Skyword Digital Agency of The Future Complete Infographic

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Today’s best brands understand that digital is more than a collection of channels. Instead they embrace digital as a means to tell powerful stories that engage audiences, to build preference for their brand, to convert new customers, and to increase loyalty. But publishing and amplifying your brand story across digital requires a modern content strategy. Attend and get a roadmap to successfully creating and amplifying your content! During this webinar, MaryAnne Flynn, VP of Content Services at Skyword and Rich Ullman, VP of Marketing at Outbrain will provide a roadmap for successful digital storytelling. They will also review the major components of a winning content strategy, including tips for targeting, reaching, and engaging digital audiences. The webinar covers: Insights into how businesses are growing by creating great content and amplifying its reach. The major components required for building a modern content strategy. A personalized roadmap for success, including tools and practical tips for creating great content and growing an engaged audience.

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The Agency of the Future Report is based on interviews with leading digital agencies. Download the report for access to insights from 15 top digital agencies, and get access to information about the tremendous service delivery and business innovation taking place. We asked interviewees for their take on the disruptive forces affecting digital marketers today. They told us in their own words about the specific challenges they face. Above all, they told us how these challenges are being addressed and overcome.

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Offering 360-degree views of the entire enterprise, Skyword360 is the only content marketing platform that combines enterprise-wide visibility and planning with original content creation, distribution, and optimization. Now, you can fuel marketing across channels, divisions, regions, and countries with a consistent, relevant brand story. With TrackMaven's industry benchmarking and insights into the content planning process, you'll have the ability to combine best-in-class analytics with best-in-class content marketing. Consolidate content marketing software across your organization to create unique, synchronized customer experiences that drive measurable results.

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B2B marketers often struggle with the strategic and tactical complexity of building a content marketing strategy that drives continuous audience engagement and establishes new connections. In this presentation from Christine Polewarczyk, Service Director of Content Strategy and Operations, SiriusDecisions, and Ray Gilmartin, Senior Director of Product Marketing, Skyword, cover building a successful content strategy. They review how to: Develop, organize, and document a content marketing strategy Infuse brand purpose into your strategy to deliver on brand promises. Build brand awareness and foster authentic and continuous customer relationships.

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Between the moment "Googling" became a verb in the early 2000s to our present reality of search results we can carry in our pockets or ask for aloud, the world of SEO has expanded and evolved so rapidly that many brands have struggled to keep up. In this webinar, we'll review how to: Build a solid SEO foundation with your website Implement a strong keyword strategy Establish an SEO Style Guide Optimize content with mobile, voice, and global trends in mind Learn from your optimization results

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Developing an insightful content marketing strategy that anticipates consumers’ need for meaningful health information can go a long way towards helping healthcare organizations reach their target audiences and build relationships. But many marketers, wary of navigating this heavily regulated industry, have made scant progress. This discussion will dive deep into the ins and outs of content marketing in the healthcare continuum, where Dignity Health is adapting to the needs of patients and communities to create proactive and personalized experiences from click to clinic. Sho Balkian, Digital Content Manager, Dignity Health Dee Mostofi, Director of Public Relations, Dignity Health Nick Cifuentes, Senior Director, Digital Engagements, Dignity Health JD Singh, SEO Manager, Dignity Health Scott Ludwig, Senior Director, Content Services, Skyword

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Come join Skyword’s engineers and get a sneak peek at some upcoming features to the Skyword Platform. This open-dialogue session will give attendees an opportunity to discuss the challenges they face as marketers. We’ll create an open forum where you can inspire what the Skyword team will build next to make content marketing an easier and more sustainable process. And yes, beers will be provided! John Mihalik, CTO, Skyword Cara Rickard, User Experience Architect, Skyword Jim Fischer, Product Manager, Skyword

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We will explore the steps that McKesson has taken on their digital transformation journey, from building their martech stack and getting buy-in from multiple stakeholders to acquiring technology and showing how content/marketing activities affect the bottom line. Eric Herman, Director, Brand Partnerships, Skyword Omar Al-Sinjari, Senior Manager, Digital Marketing Operations and Technology, McKesson

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When you spend so much time investing in your content creation process, it can be easy to lose sight of the end goal. A successful content strategy must be able to measure it’s worth by tracking the new leads coming in, as well as audience engagement. In order to own your audience, you have to first figure out how they interact with your content. During the webinar, he will discuss key factors to content marketing success including how to: -Define your mission statement -Track your buyer's journey -Identify key KPIs Don’t just hear him speak during the webinar. Secure your seat to see him at Forward by registering for our conference from June 22nd-23rd (http://www.skyword.com/forward/). Use the promo code 100_off to get 20% off your ticket.

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Skyword360 Product Webinar — November 15, 2018

Skyword360 Product Webinar — November 15, 2018

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Skyword and TrackMaven Join Forces: Webinar with the Founders Tom Gerace and ...

Skyword and TrackMaven Join Forces: Webinar with the Founders Tom Gerace and ...

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Connecting with Content: Building Brand and Demand Through Content Strategy

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Keeping Up with the Algorithms: SEO Best Practices from Skyword [Webinar Slides]

Keeping Up with the Algorithms: SEO Best Practices from Skyword [Webinar Slides]

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Enterprise Planning and Streamlined Navigation from Skyword [Webinar]

Enterprise Planning and Streamlined Navigation from Skyword [Webinar]

Inspiring Trust and Transparency: Skyword's Compliance with GDPR [Webinar]

Inspiring Trust and Transparency: Skyword's Compliance with GDPR [Webinar]

Inspiring Trust and Transparency: Skyword's Compliance with GDPR [Webinar]

Master the Art of Story for Business [Webinar with Robert McKee]

Master the Art of Story for Business [Webinar with Robert McKee]

Master the Art of Story for Business [Webinar with Robert McKee]

Inside the Content Marketing Continuum [Webinar Slides]

Inside the Content Marketing Continuum [Webinar Slides]

Inside the Content Marketing Continuum [Webinar Slides]

Brands and Their Contributors: Working Together to Build a Cohesive Social M...

Brands and Their Contributors: Working Together to Build a Cohesive Social M...

Brands and Their Contributors: Working Together to Build a Cohesive Social M...

The Content Marketing Death Spiral

The Content Marketing Death Spiral

The Content Marketing Death Spiral

Reimagining the Patient Experience: Content Marketing & Digital Experience De...

Reimagining the Patient Experience: Content Marketing & Digital Experience De...

Reimagining the Patient Experience: Content Marketing & Digital Experience De...

Beers with Engineers: Getting a Firsthand Look at Skyword’s Product Vision

Beers with Engineers: Getting a Firsthand Look at Skyword’s Product Vision

Beers with Engineers: Getting a Firsthand Look at Skyword’s Product Vision

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Machine Learning and the Human Endeavor: How AI is Being Applied to the Futur...

Machine Learning and the Human Endeavor: How AI is Being Applied to the Futur...

Creating Trends, Not Just Following Them: How IBM & Other Top Brands Have Ear...

Creating Trends, Not Just Following Them: How IBM & Other Top Brands Have Ear...

Creating Trends, Not Just Following Them: How IBM & Other Top Brands Have Ear...

Cultivating Your Individual Voice: When a Publication Looks Beyond Brand Tone

Skyword Platform Tips & Tricks: Content Marketing Made Easier

Skyword Platform Tips & Tricks: Content Marketing Made Easier

Skyword Platform Tips & Tricks: Content Marketing Made Easier

Aligning Technology Stack and Content for Digital Transformation

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How to Use Interactive Content to Tell Your Story & Accelerate the Buyer’s Jo...

How to Use Interactive Content to Tell Your Story & Accelerate the Buyer’s Jo...

How to Use Interactive Content to Tell Your Story & Accelerate the Buyer’s Jo...

Content Choreography: An Inside Look at Samsung’s Omni-Channel Content Program

Content Choreography: An Inside Look at Samsung’s Omni-Channel Content Program

Content Choreography: An Inside Look at Samsung’s Omni-Channel Content Program

Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...

Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...

Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...