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Jeff Bezos

  1. 1. JEFF BEZOS The analysis of traits, behaviours and attitudes of Jeffrey Bezos based on ‘The Everything Store: Jeff Bezos and the Age of Amazon’ by Brad Stone. Slawomir Starzec Date: 5th May 2015
  2. 2.  The author of The Everything Store is a senior writer in Bloomberg Businessweek who specialises in technology and is known for writing cover stories on leading technology companies such as Apple, Google, Facebook,Twitter andYahoo. “It’s the long- anticipated, honest account of the company of our age, and deeply personal look at the iconic entrepreneur who founded it.” “Brad Stone captures Jeff’s passion and brilliance in this well-reported and compelling narrative.” Published in 2013 and chosen as a Best Book of 2013 by TheWashington Post. The gathered material of 300 interviews combined with Stone’s fifteen years of writing on Amazon resulted in 361 pages of a comprehensive biography of Amazon and its founder enriched by unknown stories and facts.
  3. 3. CHILDHOOD  Jeff Bezos was born on January 12, 1964, in Albuquerque, New Mexico, to a teenage mother, JacklynGise Jorgensen, and his biological father, Ted Jorgensen.  Bezos's parents divorced within a year, and when Bezos was four years old his mother married his step-father Mike Bezos, a Cuban immigrant.  Brad Stone argues, that the fact of being adopted gave Bezos a powerful motivation to succeed like other technology icons, Steve Jobs and Larry Ellison.  Interested in how things work – at the age of three, disassembled his crib with a screwdriver because he insisted on sleeping in an ordinary bed. Bezos had an early love of computers and studied computer science and electrical engineering at Princeton University.
  4. 4.  Started from the Bezos family garage in 1995. (First sold book - Douglas Hofstadter's Fluid Concepts And Creative Analogies: Computer Models OfThe Fundamental Mechanisms OfThought).  Within 30 days his siteAmazon could sell books in 50 states and 45 foreign countries.  Employs 154.000 people.  145 fulfilment centres across the world.  270 million active users (Statista.com, 2014).  Amazon US store sells 323 million of products. Worth $38 billion (Forbes, 2015). FACTS
  5. 5. VISIONARY RELENTLESS STRATEGY CREATIVE RUTHLESS LEADERSHIP
  6. 6. VISIONARY  Bezos believed that technology offered limitless possibilities i.e. limitless selection, exceptional customer experience.  He had a vision that technology could change the way people shop. The venture of building e-commerce shop in the 1990’s was seen as inviable.  He had a vision to transform Amazon from just a retailer to a technology company which would be difficult to compete with.  He pursues his childish dreams which tend to become reality as Blue Origin - a privately founded aerospace program which develops technologies to enable private human access to space.
  7. 7. “Physically I’m a chicken. Mentally, I’m bold.” Jeff Bezos
  8. 8. CREATIVE  Exceedingly creative in achieving high goals. He once introduced the idea of the effects of a zero- gravity environment on the housefly (High school friends).  He has a rare ability to envision new trends (i.e. diversification into digital books when very few e-books were available).  He’s involved in visionary projects (i.e. Amazon PrimeAir allowing 30 min delivery through drones). Amazon Prime Air  Described by friends as unnaturally gifted and ambitious in inventing new things.
  9. 9. RELENTLESS Bezos holds to the motto “Step by step. Ferociously” which captures Amazon’s philosophy.  Friends and workers say that Bezos extremely focused on achieving results.  If you're not stubborn, you'll give up on experiments too soon.  Relentless.com – one of the first names of Amazon Bezos liked the most.
  10. 10. “Are you lazy or just incompetent?” Jeff Bezos
  11. 11. RUTHLESS  Stone argues that Bezos , like Steve Jobs, BillGates, and Larry Ellison, lacks a certain degree of empathy which allows him to treat workers as expendable resources.  He can coldly allocate capital and manpower without considering human factor. Bezos has a volcanic temper and during his emotional outbursts he would not hesitate to call people ‘complete idiots’.  He devised a ruthless ‘Gazelle Project’ to approach publishers in an aggressive way as a cheetah approach gazelle (lower prices, longer bill payment periods). When focused on some project, he would work people to exhaustion and expect complete commitment.  Many CEOs left Amazon (e.g. ErickGoss) as they couldn’t reconcile ruthless Amazon’s tactics with their personal values .
  12. 12. “Our vision is to be the world’s most consumer-centric company, where consumers can come to find anything they want to buy online. ” Jeff Bezos
  13. 13. STRATEGY  Stone argues that particular passions of Bezos (books) guided the Amazons strategy.  Aggressive strategy of Amazon (acquisitions) is a manifestation of personal traits of Bezos.  Always focused on a long-term strategy even if it means to obtain ‘0 margin profit’ (as through its formative years).  No matter what you sell - offer wider selection, lower prices and fast, reliable deliver.  “Everyone has to be able to work in a call center” (every A. employee has to work in call-center for 2 days every year).
  14. 14. “Put the customer first. Invent. And be patient.” Jeff Bezos
  15. 15. LEADERSHIP  Amazon’s 14 leadership principles  Customer obsession (empty chair at meetings)  Ownership (Never say ‘that’s not my job’)  Invent and simplify  Leaders are Right, a Lot  Hire and Develop the Best  Insist on the Highest Standards Think Big (Get big fast)  Bias for Action  Frugality Vocally Self Critical  EarnTrust of Others  Dive Deep  Have Backbone; Disagree and Commit  Deliver Results (Bezos is an aggressive manager who expects immediate results)
  16. 16. “Work hard, have fun and make history.” Jeff Bezos
  17. 17. THANKYOU

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