1. Models of
Communication

2. How does the
communication
process work?

3. Differentiates the various
models of communication
01
Describe the linear, interactive,
and transactional models of
communication
02
Explain the models of
communication
03
Lesson
Objectives

4. Linear Model of
Communication
01
Aristotelian
Model
02
Laswell Model
03
Shannon &
Weaver Model
04
Berlo's Model

5. Aristotelian
Model
A linear model that has 3 elements: (1) speaker,
(2) the message, (3) the audience.
The 3 modes of persuasion are: (1) ethos, (2)
pathos, (3) logos.

7. Harold Laswell (1948) named 5
components in communication: (1)
Communicator, (2) Message, (3)
Channel, (4) Receiver, and (5)
Effect.
A channel is a medium of
communication through which
the information is conveyed.

10. Shannon &
Weaver Model
(1949)
Noise is any form of interference
which affects the meaning, or disrupts
the flow, of communication.
Noise may be external, physiological,
psychological, or semantic.
Communication is one-way,
and the speaker transmits the
message to a passive listener.

11. Berlo's
Model
David Berlo (1960)
developed the SMCR
model of communication.
Comprised of 4 basic
elements: source, message,
channel, receiver.

13. Interactive Models of
Communication
Schramm's
Models
01 02
White's Model

14. Schramm's Model (1995)

15. Schramm's
Model
Each of the communicators take on
the roles of an encoder, interpreter,
and decoder in the communication
process.
The communication process is
cyclical instead of sequential.

16. Schramm's
Model
Schramm emphasized the
importance of people's fields of
experience in the interpretation of
meaning.
Both the communicators must share
similar experiences or common
schematic background about the
topic of conversation in order to
connect with, and understand each
other.

17. White's Model
Eugene White's model recognizes
feedback as part of the communication
process.
Described the process as cyclical and
sequential, following 8 stages of oral
communication.

18. White's Model
These stages are:
Thinking
Symbolizing
Expressing
Transmitting
Receiving
Decoding
Feedbacking
Monitoring

19. Transactional Model
of Communication
01
Wood's
Transactional
Model of
Communication
02
Speech
Communication
Transaction
Model

20. Wood's
Transactional
Model of
Communication
Julia Wood's model portrayed
communication as a dynamic process,
which continually changes over time
depending on previous interactions.
How you communicate to your parents,
teachers, and peers is influenced by the
history of your relationships and the
way you communicated with them in
the past.

21. Wood's
Transactional
Model of
Communication
The communicators have an active
role in constructing the meaning of the
message.
Feedback may be verbal or nonverbal.
A communicator simultaneously
receives information by interpreting
nonverbal gestures.

22. Speech
Communication
Transaction
Model
Feedback may be intentional or
unintentional, verbal or non-verbal.
Feedback moves in both directions and
may simultaneously come from both
the speaker and listener.
Represent public communication
Composed of the following elements:
speaker, listeners, feedback,
message, channel, situation, and
cultural context.

23. Speech
Communication
Transaction
Model
Listeners are characterized by:
their purpose of listening
knowledge and interest about the
topic
listening skills
attitude towards self and the
speaker
ideas or information presented
Credibility
Self-concept
Attitude toward self and others
Knowledge of the subject
Intention
Purpose of communication
Speakers may be evaluated according
to:

24. Speech
Communication
Transaction
Model
Types of Channels
Verbal
Visual
Aural or paralinguistic
Pictorial
Content
Structure
Style
3 Aspects of a Message