The document appears to be a presentation on demand generation. It includes an agenda, overview of various demand generation strategies and processes, elements of demand creation campaigns, demand generation from a sales perspective, and additional slides with templates, graphs, charts, and quotes. The presentation provides information on developing and executing a comprehensive demand generation process, strategy and campaign for a company.

1. Your Company Name
B2B Demand
Generation

2. Agenda
2
01
Agenda
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
02
Agenda
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
03
Agenda
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
04
Agenda
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
05
Agenda
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.

3. Automation
SFA, lead scoring & lead nurturing
Demand Management
10 touch follow – up methodology
Sales Tools
Providing the right sales tools the sales reps at the right time &
in the right format
Metrics
Measure all steps & incorporate feedback for optimization
Market Sizing
Defining the addressable & served markets
Solution
Define the solution & compelling messaging going to market
Database
Build a list of targeted companies
Contacts
Create, buy & rent contact information for desired title & roles
Offers
Create, compelling offers that are relevant for buyers, with
respect for the buying cycle
Integrated Plan
Align all marketing resources to support the initiative in a
comprehensive, logical & sustained manner
Demand Creation Strategy
Develop the chase, come, community &/ co-create approaches
Reverse Engineer Bookings
Decompose booking to calculate the number of responses,
MQLs & SQLs required to build the necessary pipeline
DemandCreation
Process
3

4. Demand Creation Strategy
4
▪ Partner Marketing
▪ Influencers
▪ Analysts
▪ Peers
▪ Authors
▪ Academia
▪ Thought Leaders
CO-CREATE
CHASE
▪ Database development
▪ Account Intelligence
▪ Digital assets
▪ Social media
▪ Sales calls
▪ Incubation
▪ Interactive Email
▪ Appointment Setting
▪ Social media
▪ Content
▪ Endorsements
▪ Credentialism
▪ Birds of a feather
▪ Starburst
COME
▪ Website tracking
▪ Reverse look – up
▪ Digital assets
▪ Incubation
▪ Interactive email
▪ Account intelligence
CAUGHT

5. Customer
Demand Model
Demand
Creation System
5
Value Innovation
AVID
Methodology
Opportunity & Threat Discovery
Entrepreneurial Insight
Generator
Value Enhancement
VLIFT
Methodology

6. Demand Acceleration Framework
6
Paid Acquisition
▪ Display
▪ PPC
▪ Social Ads
Marketing Operation
▪ Website & Apps
▪ Analytics
▪ Marketing
▪ Automation - Marketo
Product Marketing
▪ Creative
▪ SEO
▪ Content Marketing

7. ElementsofDemand
CreationCampaign
Vehicles
▪ Social Media
▪ Email, Gmail
▪ Tele Qualification
Sales Tools
▪ PPTs
▪ Scripts
▪ White Papers
▪ Industry Metrics
Waves
▪ Trends
▪ Issues
Follow - Up
▪ 10 Touch
▪ Scripts
▪ Email
Others
▪ Blogs
▪ White Papers
▪ Webcast
Value Prop
▪ B2E
▪ B2C
Suspects/ Prospects
▪ SFA
▪ Hoover
Proof
▪ References
▪ Success Stories
7

8. Demand Creation Template
Sales Process Sales People Sales Management
Demand Creation
Repeatable process to gain access
to C- level decision makers
Completive & political strategies to win
the deals that you can’t afford to lose
Best practice process for increasing
account share
Winning Opportunities
Messaging to get C – level decision
makers to evaluate your solution
Sales execution skills for discovery,
presentation, relationships, &negotiation
The skill to become a trusted advisor &
true business partner to your clients
Account Management
Manage activity metrics for new
business development
Deal coaching to improve strategies &
forecast accuracy
Segmentation for effective resource
allocation. Strategic plan coaching
8

9. Demand Creation Steps & Process
Demand
Planning
Generate (Statistical)
Demand Plan
Assess Previous
Period assumptions
Supply
Planning
Generate Supply Chain Plan
Generate Material
Requirements &
Production Plans
Executive
Meeting
Review Recommendations &
make decisions
Resolve remaining issues
Pre - S&OP
Meeting
Generate Report & Metrics
Document Supply Chain
gaps & resolutions
Supply
Demand
DataCollection
9

10. Demand Generation From Sales Perspective
▪ Form
▪ Submits
▪ Email
▪ Social
▪ Online
▪ Website
▪ PPC
▪ Webinars
▪ Events
▪ Content Synd
Return to Marketing For Further Nurturing
Lead Appointment Opportunity Customer
This slide is 100%
editable. Adapt is to your
needs and capture your
audience’s attention.
This slide is 100%
editable. Adapt is to your
needs and capture your
audience’s attention.
This slide is 100%
editable. Adapt is to your
needs and capture your
audience’s attention.
This slide is 100%
editable. Adapt is to your
needs and capture your
audience’s attention.
10

11. Demand Creation Icons Slide
11

12. We’ll Come Back
After 15 Minutes
This is a representative image, and
should be replaced by your own image.
Just right click and replace image.
Coffee
Break
12

13. Additional Slides
13

14. Our Team
14
Name Here
Designation
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Name Here
Designation
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Name Here
Designation
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Name Here
Designation
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.

15. This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Target 01
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Target 03
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Target 02
OurTarget
15

16. Blub Or Idea
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.02
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.03
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
01
16

17. Quotes
17
I choose a lazy person
to do a hard job.
Because a lazy person
will find an easy
way to do it.
Bill Gates

18. Puzzle
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
18

19. Timeline
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
2019
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
2018
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
2016
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
2014
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
2017
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
2015
19

20. 25
45
50
60
40
36
43
50
45
48
58
65
0 50 100 150 200
Q1
Q2
Q3
Q4
Sales in Percentage(%) 2018
Bar
Graph
Product 01
Product 03
Product 02
20
This graph/chart is linked to excel, and
changes automatically based on data. Just left
click on it and select “Edit Data”.
Product 03
This graph/chart is linked to excel, and
changes automatically based on data. Just left
click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data. Just left
click on it and select “Edit Data”.
Product 01

21. 35%
25%
40%
Pie
Chart
Product 03 Product 01
Product 02
21
This graph/chart is linked to excel, and
changes automatically based on data. Just left
click on it and select “Edit Data”.
Product 03
This graph/chart is linked to excel, and
changes automatically based on data. Just left
click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data. Just left
click on it and select “Edit Data”.
Product 01

22. Line
Chart
0
10
20
30
40
50
60
2017 2018 2019
0
10
20
30
40
50
60
Product 01
Product 02
22
This graph/chart is linked to excel, and
changes automatically based on data. Just left
click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data. Just left
click on it and select “Edit Data”.
Product 01

23. 0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
GrowthRate(%)
MarketSize(RMB100Million)
Product02
Product01
Combo
Chart
23
This graph/chart is linked to excel, and
changes automatically based on data. Just left
click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data. Just left
click on it and select “Edit Data”.
Product 01

24. Thank You
24
Address
# Street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com