Presenting this set of slides with name - Competitor Analysis Framework PowerPoint Presentation Slides. This is a one stage process. The stages in this process are Competitor Landscape Framework, Competitor Analysis Framework, Competitor Landscape Model.

1. Competitor Analysis Framework
Your Company Name

2. 2
Identification
K e y N a t i o n a l
C o m p e t i t o r s
▪ Competitor A
▪ Competitor B
▪ Competitor C
▪ Competitor D
K e y I n t e r n a t i o n a l
C o m p e t i t o r s
▪ Competitor A
▪ Competitor B
▪ Competitor C
▪ Competitor D
S u b s t i t u t e s
▪ Competitor A
▪ Competitor B
▪ Competitor C
▪ Competitor D
N e w E n t r a n t s
▪ Competitor A
▪ Competitor B
▪ Competitor C
▪ Competitor D

3. Logos Of Competitors
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4. Comparison - based on Criteria
Criteria
Revenue Profit Market Share Main Activity
Number of
Employees
Product
Quality
Insert your
own text
Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor D Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here
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5. Competitorspositioning
A
B
D
C
Losing Market Share
Giving Market Share
0 10 20 30 40 50 60
Market Share (%)
CompanyGrowth(%)
20
15
10
0
-5
5
AverageMarketGrowth
= %$ xx Million in Sales
5

6. Competitor Ranking
6
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Text
Here
Text
Here
Text
Here
Market Leader
Competitor A
Competitor B
Competitor C

7. Competitor Revenue & Profit
0
0.5
1
1.5
2
2.5
3
3.5
4
Competitor A Competitor B Competitor C Competitor D Competitor E
Revenue Profit
7
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8. Competitor Market Share & Sales Revenues
0
10
20
30
40
50
60
70
1 2 3 4
YourFigures(C,$,%)
Development (Market Share & Share Revenue)
Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other
8
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9. 65
10
10
10
Own Company
65
10
10
10
Own Company
Competitor Analysis
0
20
40
60
80
2020 2021 2022 2023 2024 2025 2026
Placeholder1
Sales Development of Industry Sales Development
0,5 1,0 1,5 2,0 2,5 3,0 3,5
Placeholder 1 Placeholder 2 Competitor 3
RevenueSales Performance Indicators
2020 2021 2022 2023 2024 2025 2026
Sales
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10. Competitor Description
Main Competitors
Product x Competitor 1 Competitor 2 Competitor 3 Competitor 4
Turnover € 100 Million € 100 Million € 100 Million € 100 Million
Top
Product
Sample
Product
Sample
Product
Sample
Product
Sample
Product
Employees 100 100 100 100
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11. Knowledge On Our Competitors
11
Products
▪ Product 1
▪ Product 2
▪ Product 3
Services
▪ Service guaranteed
only year after
purchase
▪ Service
characteristic 2
▪ Service
characteristic 3
Strategy
▪ Expansion
▪ Strategy 2
▪ Strategy 3
Quality
▪ Competitors offer
high quality
▪ Quality feature 2
▪ Quality feature 3
Prices
▪ The prices very
depending on
the season
▪ Price 2
▪ Price 3
Other
▪ Phase enter
descriptions
& notes here
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12. Internal/ External Competitor Portfolio Analysis
Category
Criteria (Areas of
Observation)
Comments on the
Strengths & Weakness
of the Unite to be Tested
Competitor 4
Poor Equal Better
1 2 3 4 5 6 7 8 9
Market
Marketing & Sales -
Sales Structure/ Locations -
Price/ Performance Ratio -
Product
Quality -
Cost Structure/ Cost
Advantage
-
Enterprise -
Finances
Liquidity -
Cost Development -
Staff
Working Climate -
Staff Training & Education -
Overall Assessment
-
-
12

13. Classification- Market Attractiveness & Market Share
MarketAttractivenessLowHigh
Weak StrongGlobal Market
Share
My Business
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Other
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14. Sales Performance of Competitors
€ / $ MIO. / %
30
20
10
8
25
0
25
50
Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business
2013
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22
9 9
26
0
25
50
Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business
2014
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13
15
12
27
0
25
50
Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business
2015
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15. Strategic Positioning
Strategic Advantage
15
Cost
Advantage
Singularity From The
Buyer’s Point Of View
03LimitedTo
OneSegment
▪ Competitor 5
▪ Other
Focus On Priorities
01
EntireIndustry
Differentiation
▪ Competitor 1
▪ Competitor 2
Comprehensive
Cost Leadership
▪ Competitor 3
▪ Competitor 4
02 Strategic Target
▪ Competitors are located in four areas
▪ Each competitor attempts to
influence the market according to
this needs
▪ …

16. Strategic Positioning
16
Differentiation Comprehensive Cost Leadership
› Competitor 1
› Competitor 2
› Competitor 3
› Competitor 4
Singularity from the
buyer’s point of view
Cost
Advantage
Entire
Industry
› Competitor 5
› Other
Limitedto
oneSegment
Focus on Priorities
Strategic Target
› Competitors are located in four
areas
› Each competitor attempts to
influence the market according
to this needs
› …
Strategic Target01
03
02
Strategic Advantage

17. Assessment & Market Position of Competitors’ Product/ Product Range
Product x Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4
Design
Price
Performance
Quality
Additional
Functions
Equipment
Expected Product
Service Life
Overall
Assessment 6 3 4 3 3
17

18. Market Segmentation
Factors Own Business Competitor 1 Competitor 2 Competitor 3
Age (in years) 20-30 30-35 25-40 20-35
Gender (M/ F) Both Both Female Both
Income (in lakhs) 0-15 7-10 2-15 0-10
Employment Students/ Employed Employed/ Business
Students/
Employed/ Business
Students/
Employed/ Business
18

19. 4
5.4
2.3
3.8
3
Company Company Company Company Company
€ / $
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select “Edit Data”.
▪ Prices of the product line are constantly
developing
▪ Competitive products have an average
price of 2.00 €
Competitors’ Average
Price/ Product
19

20. Competitive Advantage
Competitor 2
Reason: High financial
Budget
Competitor 1
Reason: High financial
Budget
Project planning
Additional
investment costs
To - dos in order to
maintain the
advantage
Advantage 1Competitors Who Could Catch Up
Advantage
20
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21. Other Corporate Strategy
Strategy: Emphasizing the
Strengths
▪ Emphasize Strength
▪ Highlight Benefits For
Customer
▪ …
▪ Evaluate weakness as irrelevant
▪ Devalue importance for customer
benefits
▪ Compensate weakness with
strengths
▪ Identity methods to counteract
▪ …
Strategy: Downgrade /
Devalue
Strategy: Downgrade /
Devalue
▪ Evaluate weakness as irrelevant
▪ Devalue importance for customer
benefits
▪ Compensate weakness with
strength
▪ …
Strategy: Emphasizing
Weakness
› Overemphasize weakness
› Emphasize a disadvantage for
competitors on the market
› Highlighting negative impact
on customer benefits
› …
Own Company Competitors
StrengthsWeakness
Main
Competitors
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21

22. Other Corporate Strategy
Strategy: Emphasizing the
Strengths
▪ Emphasize strength
▪ Highlight benefits for
customer
▪ …
▪ Evaluate weakness as
irrelevant
▪ Devalue importance for
customer benefits
▪ Compensate weakness with
strength
▪ …
Strategy: Downgrade /
Devalue
Strategy: Downgrade /
Devalue
▪ Evaluate weakness as irrelevant
▪ Devalue importance for customer
benefits
▪ Compensate weakness with
strengths
▪ Identity methods to counteract
▪ …
Strategy: Emphasizing
Weakness
▪ Overemphasize weakness
▪ Emphasize a disadvantage for
competitors on the market
▪ Highlighting negative impact
on customer benefits
▪ …
Strength Weakness
OwnCompanyCompetitors
Main
Competitors
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23. Social Media Analysis
6
4
3
2
Facebook Linkedin You Tube Twitter
How Many Competitors Use
Social Media Channels?
▪ Facebook is used by
Competitor XY
▪ XY can be found on
LinkedIn
23
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24. 24
Monitoring
Survey
Customer Video Contest
Customer Surveys
Product Testers
Acquisition
Idea Collection
Activity Analysis

25. Overview of main Competitors
Competitors Market Leader Challenger Niche Competitor Explanations
Own Business
▪ Good service
▪ Small product range
▪ We provide maximum flexibility
Competitor 1
▪ Good service
▪ Small product range
▪ Competitor 1 provides maximum flexibility
Competitor 2
▪ Good service
▪ Small product range
▪ Competitor 2 provides maximum flexibility
Competitor 3
▪ Good service
▪ Small product range
▪ Competitor 3 provides maximum flexibility
Competitor 4
▪ Good service
▪ Small product range
▪ Competitor 4 provides maximum flexibility
Competitor 5
▪ Good service
▪ Small product range
▪ Competitor 5 provides maximum flexibility
Other
▪ Small product range
▪ Flexibility
▪ Insufficient service
25
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26. Bar And Graphs
26

27. Column Chart
0.5 0.8 1
1.6 1.9 2
2.4
2.8
3.4
1
1.5
2
2.5
3
3.5
4
5
6
0
2
4
6
8
10
2009 2010 2011 2012 2013 2014 2015 2016 2017
ExpenditureIn($Billions)
Years
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Product 02
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Product 01
27

28. Line Chart
0
10
20
30
40
50
60
70
80
90
100
JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC
Profit(InThousands)
92%
80%
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Product 02Product 01
28

29. Stock Chart
0
10
20
30
40
50
60
70
0
20
40
60
80
100
120
140
160
FY '14 FY '15 FY '16 FY '17 FY '18
Volume
Open
Low
High
Close
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Product 02Product 01
29

30. 30
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Let’s have a
Coffee Break

31. Additional Slides
31

32. 32
Our Mission
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Mission 01
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Mission 02
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Mission 04
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Mission 05
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33. This is a representative image, and
should be replaced by your own image.
Just right click and replace image.
Name Here
Designation
Name Here
Designation
Name Here
Designation
Name Here
Designation
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Our Team
33

34. About Us
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35. 35
Our Goal
Text 1
Text 2
Text 3
Text 4
Text 5
Text 6
Text 7
Text 8
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36. Comparison
01
Financial
Planning 75.534 user
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02
Budgetary
Control 63.321 user
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37. Financial
$350
Silver
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$880 Platinum
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$500
Gold
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38. 15% Asia
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25%
Australia
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30%
Africa
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10%
South
America
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20%
North
America
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Location
38

39. Quotes
It’s not just about being
better. It’s about being
different. You need to give
people a reason to choose
your business.
-Tom Abbott
39

40. Dashboard
0201 03
32%
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25%
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28%
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30%
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40%
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45%
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2018
2017
2016
2015
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Time Line
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04
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03
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02
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01
Target
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43. Puzzle
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01
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03
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04
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44. Silhouettes
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Silhouettes
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Silhouettes
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Silhouettes
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45. Circular
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Your Text
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46. Mind Map
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83% 99%
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47. Bulb Or Idea
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3
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1
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48. Address:
# street number, city, state
Contact Number:
0123456789
Email Address:
emailaddress@123gmail.com
Thank You
48