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2. Business Strategy Presentation Outline 2
Look to your
competition
Executive Summary
Mission Statement-
Vision-Values
Management Board-
Organization Chart
Targets for the Next
Business Quarter
Establish a value
proposition
Marketing Plan
Objectives
Identifying new
marketing channels
Brand Promotion Strategies
for Engagement
Brand Promotion
Template 2
10
01
02
03
04
05
06
07
08
09
Recruitment Plan for
HR Department
Focus on your
Strengths
Product Feature
Comparison
Annual Budget
Assets & Revenue:
Financial Summary
Company Sales &
Performance – Dashboard
Financial Projections for
Strategic Planning
Actual versus Target Revenue-
Setting Strategic Goals
Funding Requirement
Use of Funds
20
11
12
13
14
15
16
17
18
19
Analyze new revenue streams
Operational Plan- Deciding
Team Initiatives & Strategies
Project Timeline Chart
SWOT Analysis
Formulating a new
Business Model
Market Expansion
& Growth
Business Strategic
Plan Template
Strategic Plan
Development
Key Success Indicators
Dashboard
21
22
23
24
25
26
27
28
29
3. Executive Summary 3
2018 Summary Target Year 2019
Revenue USD 10 MM USD 15 MM
Profits USD 2 MM USD 4 MM
Operational Cost USD 1 MM USD 1.5 MM
Total Customers 27 40
Marketing Channels Newspapers, TV Ads Social Media
Geographical Presence US, UK Australia
Product Line 3 Products Add 2 more products
4. Mission-Vision-Values 4
Mission Statement
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Vision Statement
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Values
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5. Management Board- Organization Chart 5
Manager
Julie Doe
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Accountant
Rose Albert
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Producer
John Finder
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Supervisor
Janna Levis
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John Hill
Director
6. Targets for
the Next
Business
Quarter
Achieve 100 MM
in Revenue
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audience's attention.
Introduce 5 new products
in FMCG domain
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Expand in a
new location
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Increase core product
sales by 50%
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6
7. Establish a Value Proposition 7
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Company:
Product:
Ideal Customer:
Benefits
Experience
Features
Product
Substitutes
Wants
Fears
Needs
Customer
8. 8
Marketing
Plan
Objectives
Enter into long-term contracts with
desirable clients
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Raise prices without cutting into
sales figures
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Refine a product
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Enhance manufacturing/ product delivery
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Introduce new products
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Extend or regain market for existing product
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Enter new territories for the company
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Boost sales in a particular product, market or
price range. Where will this business come from?
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Cross-sell (or bundle) one product
with another
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9. Identifying New Marketing Channels 9
Your Text Here
Web Ads
Your Text Here
Print Ads
Your Text Here
Your Website
Your Text Here
Business Cards
Your Text Here
Teleseminars/ Webinars
Your Text Here
Direct Mail
Your Text Here
Email
Your Text Here
Videos
Your Text Here
Articles
Your Text Here
Blogs
Your Text Here
Social Media Sites
Your Text Here
Broadcast Media
10. 10
Brand Promotion
Strategies for
Engagement
Create Press Release
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Update the Website
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Use Twitter
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Garner Endorsements
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Use Advertising
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Build Demand
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Create Email Contests
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Attend Tradeshows
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11. Brand Promotion Template 2 11
Content
Whitepaper Development Webinars Content Creation Initiative #6
Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign
Paid Organic Search
Analytics Implementation Competitive Analysis Keyword Research New Bar
On Site SEO Improvements Ad Roll Campaign Iteration Paid Organic Search Initiative #6
Display Advertising Analysis
Email Marketing
In Trial Drip Campaign A/B Message Testing Conversion Initiative #4
Onboarding Optimization
Social Media
Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4
12. Look To Your Competition 12
Of Some Importance to Buyers Of Moderate Importance to Buyers Of High Importance to Buyers
Things we do that
they don't
Why are you doing these?
This category gives you the ammunition to win
your run-of-the-mil customers
Anything that goes in there probably
commands a premium and is your secret
weapon to ultimately dominate. The stuff in
here is the reason your company ultimately
gets acquired
Things we do better
than them
This category is hard to articulate in your
product marketing
Your competitors have probably identified a lot
of feature that customers value highly, but
maybe you have some secret sauce that
makes it better
Things we do equally well
Features that go in here are like “table stakes”
to play in the market you’re after
Features that go in here are like “table stakes”
to play in the market you’re after
Things they do better
than us
This is stuff you got carried away doing, and
yet came up shorter than your completion, but
that doesn't matter anyways
A lot times, stuff will naturally move from here
upwards as you refine your product
This category should be the focus of your
product roadmap efforts
Things they do that
we don’t
This is normally legacy stuff that your
competitors wasted time on doing
There are many reason’s for stuff to be a here.
Some are good for you (because the market is
changes a & your competitors didn’t realize),
some is bad for you (you thought it was
unimportant so you didn’t build it)
You are clearly at disadvantage when your
buyers value something here, some steer
away from product proposition and center on
services and relationship
13. 13
Communications
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Thinking
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Personal Split
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Problem Solving
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Teamwork
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Core Competencies
Focus on
your strengths
15. Annual Budget 15
Actual Cost Budget Difference in figures % Variance Comments on Variance
Raw Material Cost 150,000 120,000 30,000 25% Increase in raw material prices
Employee Cost Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Salary & Wages Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Maintenance Cost Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Finance Cost Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Electricity Cost Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Office Cost Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Administration charges Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Expense 1 Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Expense 2 Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Expense 3 Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Expense 4 Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
16. Assets & Revenue: Financial Summary 16
Total Assets
$342 Billion
Total Tax Paid
$130 Billion
Loan
$145 Billion
Revenue
$205 Billion
Deposits
$345 Billion
Net Income
$234 Billion
17. Company Sales & Performance - Dashboard 17
5 Month Growth in Revenue
0
5
10
15
20
Jan Fab Mar Apr May
2019
Text 01 Text 02
4 Year Product Sales
45
35
25
10
0
10
20
30
40
50
2016 2017 2018 2019
Profit Margins Graph
0
10
20
30
40
50
60
70
Jan Fab Mar Apr May Jun July Aug Sep
2019
Text 01
4 Year Profits
40
30
25
15
0
10
20
30
40
50
2016 2017 2018 2019
19. Actual Versus Target Revenue- Setting Strategic Goals 19
Actual Target
1 KPI 1 16 0.5
2 KPI 2 10 0.5
3 KPI 3 18 0.5
4 KPI 4 4 0.5
5 KPI 5 15 0.5
6 KPI 6 16 0.5 0
5
10
15
20
25
KPI 1 KPI 2 KPI 3 KPI 4 KPI 5 KPI 6
Actual Target
Actual vs Target Value
20. Funding Requirement 20
Total Requirement $2.20
Less: PIK Equity (0.40
Less: Equity Raised in 2007 (0.63)
Less: Equity Credit from 2007
Hybrid
(0.20)
To Be Funded* $0.97
Total Requirement $2.20
Less: Term Debt Raised in 2007 (0.20)
Less: Debt Portion Of Hybrid
Raised in 2007
(0.20)
To be funded* $1.80
DEBT EQUITY
Total Capital
Expenditures $5.3
Less : Internal
Cash Flow (0.9)
Net Funding
Requirement $4.4
2018-23
$ in Billions
21. Use of Funds 21
$1,417,434
Total
100%
49% 23% 420%
Water Purchases & Treatment CIP Debt Service
$700,474
$321,129
$280,394
$87,715 $6,052 $1,220 $20,449
49%
23%
20%
6%
1% 1% 1%
0%
10%
20%
30%
40%
50%
60%
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
Water Purchases &
Treatment
CIP Expenditures Debt Service Operating
Departments
Hodges Operations Equipment
Replacement
Other Expenditures
Three categories account for 92% of the total budget
23. Operational Plan- Deciding Team Initiatives & Strategies 23
Category Key Initiatives Prioritization Project Lead
Sales Your Text Here Your Text Here Your Text Here
Marketing Your Text Here Your Text Here Your Text Here
R&D Your Text Here Your Text Here Your Text Here
Operation Your Text Here Your Text Here Your Text Here
Employee Your Text Here Your Text Here Your Text Here
Finance and Admin Your Text Here Your Text Here Your Text Here
24. Operational Plan- Deciding Team Initiatives & Strategies 24
Category Key Initiatives Prioritization Project Lead
Sales Your Text Here Your Text Here Your Text Here
Marketing Your Text Here Your Text Here Your Text Here
R&D Your Text Here Your Text Here Your Text Here
Operation Your Text Here Your Text Here Your Text Here
Employee Your Text Here Your Text Here Your Text Here
Finance and Admin Your Text Here Your Text Here Your Text Here
25. Project Timeline Chart 25
Project Step Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Process 01
Process 02
Process 03
Process 04
Process 05
Process 06
Process 07
Process 08
Process 09
Description Description Description Description Description Description
26. SWOT Analysis 26
Strengths
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Threats
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Weaknesses
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Opportunities
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27. Analyze New Revenue Streams 27
Current Revenue Streams
Stream 1 Stream 2
Amount generated
in FY 18
Comment on
performance/issues if any
Amount generated
in FY 18
Comment on
performance/issues if any
Stream 3 Stream 4
Amount generated
in FY 18
Comment on
performance/issues if any
Amount generated
in FY 18
Comment on
performance/issues if any
Stream 5
Amount generated
in FY 18
Comment on
performance/issues if any
28. Formulating a New Business Model 28
What Will it Cost?
Cost structure
How Much Will You Make?
Revenue stream
Who will help you?
Key partners
How do you do it?
Key Activities
How do you need?
Key Recourses
How do you interact?
Customer Relationship
How do you reach
them?
Distribution Channels
Who do you help?
Customer Segment
What do
you do?
Value Proposition
Start
Here
29. Market Expansion & Growth 29
USA
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+5.2%
Russia
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+13.4%
Australia
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+2.3%
Africa
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+13.6%
Brazil
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-4.2%
30. Business Strategic Plan Template 30
Key Objection
Market
Development
Process
Improvement
People
Development
Product
Development
Initiatives
• Expand regulator market reach
• Increase customer visits by engineers
• Review distribution strategy
• Implement lean process
• Development/Implement
supply chain strategy
• Implement personal planning process
• Improve communication
• Increase teamwork
• Increase quick-change
regulator line
• Expand range of QPRO line
• Revenue/Distributor
• Revenue/Month
• Cash to Cash Days
• First- Time Through%/Month
• % Turnover/Month
• % Absenteeism Month
• New Product Revenue/Month
Key Performance Indicators
2017 Strategic Plan
Purpose
To be recognized as the absolute best pressure regulation supplier to the process control industry.
2017 focus = growing sales revenues
31. Strategic Plan Development 31
Environmental & Internal Assessment
Industry Dynamics & Implications
What are the major changes in
industry dynamics and resulting
opportunities and risks?
What are your competitive
strengths and weakness?
Competitive Assessment
How does your current business
emphasis fit with industry opportunity
& competitive landscape?
Internal Assessment
Strategic Definition & Implications
Strategy Articulation
What strategy will you pursue
over the next 3 years?
What will be the impact
major strategic initiatives
Strategic Initiatives
What are the expected financial
return of your strategy
Financial Projection
What strategic alternatives
have you considered?
Risk/ Contingencies & Strategic Alternatives
32. Key Success Indicators Dashboard 32
0
50
100
10%
Revenue Growth
Your Text Here
0
50
100
30%
Employee Cost Reduction
Your Text Here
0
50
100
60%
Increase in Direct Cost
Your Text Here
0
50
100
70%
Product Sales Growth
Your Text Here
0
50
100
90%
Increase in CSR
Your Text Here
35. Column Chart
20
32
23
14
65 40
25
18
0
10
20
30
40
50
60
70
80
90
100
2016 2017 2018 2019
Expenditure(in$billions)
Years
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Product 1
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Product 2
35
36. 36
Bar Chart
20
28
36
40
47
5
10
15
20
25
0
10
20
30
40
50
FY 01 FY 16 FY 17 FY 18 FY 19
MarketSize(RMB100million)
Years
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Product 2
37. Donut Pie Chart 37
Product 01
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Product 03
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Product 02
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30%
40%
30%
38. 38
Our Team
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Designation
Name Here
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Designation
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Designation
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39. 39
About Us
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40. FinancialThis slide is 100% editable. Adapt it to your
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Minimum
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Medium
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40
41. AS long as you’ re going to
BE THINKING anyway,
THINK BIG
-Donald Trump
Quotes
41
42. Post It Notes 42
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43. Our Mission
Vision
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Mission
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Value
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43
44. Our Goal 44
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45. Location 45
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40% Population
Women
60% Population
Men
USA
46. Puzzle 46
Text Here
01
Text Here
02
Text Here
03
Text Here
04
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47. Circular 47
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48. 48
Thank You
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com