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2. Executive Summary
Mission Statement-vision-values
Management Board- Organization Chart
Targets For The Next Business Quarter
Establish A Value Proposition
Marketing Plan Objectives
Identifying New Marketing Channels
Brand Promotion Strategies For Engagement
Brand Promotion Template 2
Look To Your Competition
Focus On Your Strengths
Product Feature Comparison
Annual Budget
Assets & Revenue: Financial Summary
Company Sales & Performance – Dashboard
Financial Projections For Strategic Planning
Actual Versus Target Revenue- Setting Strategic Goals
Funding Requirement
Use Of Funds
Operational Plan- Deciding Team Initiatives & Strategies
Recruitment Plan For Hr Department
Project Timeline Chart
Swot Analysis
Analyze New Revenue Streams
Formulating A New Business Model
Market Expansion & Growth
Business Strategic Plan Template
Strategic Plan Development
Key Success Indicators Dashboard
Business Strategy Presentation Outline
2
3. 2018 Summary Target Year 2019
USD 10 MM Revenue USD 15 MM
USD 2 MM Profits USD 4 MM
USD 1 MM Operational Cost USD 1.5 MM
27 Total Customers 40
Newspapers, TV Ads Marketing Channels Social Media
US, UK Geographical Presence Australia
3 Products Product Line Add 2 more products
Executive Summary
3
4. Mission-Vision-Values
4
ValuesMission StatementVision Statement
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5. Manager
Julie Doe
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Producer
John Finder
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Accountant
Rose Albert
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Supervisor
Janna Levis
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John Hill
Director
Management Board - Organization Chart
5
6. Targets For The Next Business Quarter
Achieve 100 MM in
Revenue
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Increase core product
sales by 50%
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Expand in a new
location
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Introduce 5 new products in
FMCG domain
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6
7. Establish A Value Proposition
Company:
Product:
Ideal Customer:
Product
Features
Benefits
Experience
What your
product
Do?
How does
your product
work?
What does it
feel like to
use your
product?
Substitutes
What do
people
currently do
instead?
Customer
Wants
Fears
NeedsWhat are the
emotional
drivers of
purchasing? What are the
hidden
needs?
What are the
rational
drivers of
purchasing?
Risks of
switching to
your product?
7
8. 8
Introduce New Products
Extend Or Regain Market
For Existing Product
Enter New Territories For The
Company
Boost Sales In A Particular Product,
Market Or Price Range. Where Will
This Business Come From?
Cross-Sell (Or Bundle) One
Product With Another
Enter Into Long-term Contracts
With Desirable Clients
Raise Prices Without Cutting
Into Sales Figures
Refine A Product
Enhance Manufacturing/
Product Delivery
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Marketing Plan Objectives
9. Identifying New Marketing Channels
9
Web Ads
Print ads
Your Website
Business Cards
Teleseminars/ Webinars
Direct Mail Email
Videos
Articles
Social Media Sites
Blogs
Broadcast Media
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10. Brand Promotion Strategies For Engagement
10
Attend Tradeshows
Create Email Contests
Build Demand
Use Advertising
Create Press Release
Update The Website
Use Twitter
Garner Endorsements
11. Brand Promotion Template 2
Content
Whitepaper Development Webinars Content Creation Initiative #6
Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture
Home Page
Redesign
Paid Organic
Search
Analytics Implementation Competitive Analysis Keyword Research New Bar
On Site SEO Improvements Ad Roll Campaign Iteration
Paid Organic Search
Initiative #6
Display Advertising Analysis
Email Marketing
In Trial Drip Campaign A/B Message Testing Conversion Initiative #4
Onboarding Optimization
Social Media
Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4
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11
12. Focus On Your Strengths
Personal Split
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Communications
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Teamwork
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Thinking
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Problem Solving
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Core
Competencies
12
13. Look To Your Competition
Of Some Importance To
Buyers
Of Moderate Importance To
Buyers
Of High Importance To
Buyers
Things We Do That
They Don't
Why are you doing these?
This category gives you the ammunition to win
your run-of-the-mil customers
Anything that goes in there probably commands a
premium and is your secret weapon to ultimately
dominate. The stuff in here is the reason your
company ultimately gets acquired
Things We Do Better
Than Them
This category is hard to articulate in your product
marketing
Your competitors have probably identified a lot of
feature that customers value highly, but maybe
you have some secret sauce that makes it better
Things We Do Equally
Well
Features that go in here are like “table stakes” to
play in the market you’re after
Features that go in here are like “table stakes” to
play in the market you’re after
Things They Do
Better Than Us
This is stuff you got carried away doing, and yet
came up shorter than your completion, but that
doesn't matter anyways
A lot times, stuff will naturally move from here
upwards as you refine your product
This category should be the focus of your product
roadmap efforts
Things They Do That
We Don’t
This is normally legacy stuff that your competitors
wasted time on doing
There are many reason’s for stiff to be a here
some are good for you (because the market is
changes a & your competitors didn’t realize),
some is bad for you (you thought it was
unimportant so you didn’t build it)
You are clearly at disadvantage when your
buyers value something here, some steer away
from product proposition and center on services
and relationship
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13
14. Product Feature Comparison
Your Company Competitor 1 Competitor 2 Competitor 3
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6
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14
15. Annual Budget
Actual Cost Budget Difference in figures % Variance Comments on Variance
Raw Material Cost 150,000 120,000 30,000 25% Increase in raw material prices
Employee Cost Text Here Text Here Text Here Text Here Text Here
Salary & Wages Text Here Text Here Text Here Text Here Text Here
Maintenance Cost Text Here Text Here Text Here Text Here Text Here
Finance Cost Text Here Text Here Text Here Text Here Text Here
Electricity Cost Text Here Text Here Text Here Text Here Text Here
Office Cost Text Here Text Here Text Here Text Here Text Here
Administration charges Text Here Text Here Text Here Text Here Text Here
Expense 1 Text Here Text Here Text Here Text Here Text Here
Expense 2 Text Here Text Here Text Here Text Here Text Here
Expense 3 Text Here Text Here Text Here Text Here Text Here
Expense 4 Text Here Text Here Text Here Text Here Text Here
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15
16. Assets & Revenue: Financial Summary
342
Billion
Total Assets$
205
Billion
Revenue$
130
Billion
Total Tax Paid$
345
Billion
Deposits$
145
Billion
Loan$
234
Billion
Net Income$
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16
17. Company Sales & Performance - Dashboard
0
2
4
6
8
Jan Fab Mar Apr May
Text 01 Text 02
5 month Growth in Revenue
Profit Margins Graph
0
20
40
60
80
Jan Fab Mar Apr May Jun July Aug Sep
Text 01
48
38
30
15
0
10
20
30
40
50
60
2017 2018 2019 2020
4 Year Product Sales
4 Year Profits
0
10
20
30
40
50
60
2017 2018 2019 2020 2021
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17
18. Financial Projections For Strategic Planning
FY13 FY14 FY15 FY16 FY17 FY18
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($ MM) 650 700 750 800 850 900
Total Expenses ($ MM) 60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost ($ MM) 10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT margin 10% 11% 12% 11% 10% 9%
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18
19. Actual Versus Target Revenue- Setting Strategic Goals
Actual Target
1 KPI 1 16 0.5
2 KPI 2 10 0.5
3 KPI 3 18 0.5
4 KPI 4 4 0.5
5 KPI 5 15 0.5
6 KPI 6 16 0.5
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Actual Vs Target Value
0
5
10
15
20
25
KPI 1 KPI 2 KPI 3 KPI 4 KPI 5 KPI 6
Series 1 Column1 Series 2
19
20. Funding Requirement
Debt
Total requirement $2.20
Less: term Debt Raised in
2007
(0.20)
Less: Debt portion of Hybrid
Raised in 2007
(0.20)
To Be Funded* $1.80
Equity
Total requirement $2.20
Less: PIK Equity (0.40
Less: Equity Raised in 2007 (0.63)
Less: Equity Credit from 2007
Hybrid
(0.20)
To Be Funded* $0.97
2018-23
Total Capital
Expenditures $5.3
Less: Internal
Cash Flow (0.9)
Net Funding
Requirement $4.4
$ in Billions
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20
21. Use Of Funds
55%
24%
21%
6% 1% 1% 1%
$7,00,474
$3,21,129
$2,80,394
$87,715
$6,052 $1,220 $20,449
0%
10%
20%
30%
40%
50%
60%
$0
$1,00,000
$2,00,000
$3,00,000
$4,00,000
$5,00,000
$6,00,000
$7,00,000
$8,00,000
Water purchases &
treatment
CIP Expenditures Debt service Operating
departments
Hodges operations Equipment
replacement
Other expenditures
$1,417,434
Total
100%
Three Categories Account For 92% Of The Total Budget
Water Purchases & Treatment
49%
CIP
23%
Debt Service
20%
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21
22. Recruitment Plan For HR Department
2 3
6 6
8
5 3
6
3
5
4
4
4
4
5
6
6
5
3
5
4 5
2
4
6
3 2
3
2
4
0
5
10
15
20
25
30
35
Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019
Engineering
Finance
Admin
Product
Marketing
Sales
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22
23. Operational Plan- Deciding Team Initiatives & Strategies
Category Key Initiatives Prioritization Project Lead
Sales Text Here Text Here Text Here
Marketing Text Here Text Here Text Here
R&D Text Here Text Here Text Here
Operation Text Here Text Here Text Here
Employee Text Here Text Here Text Here
Finance And Admin Text Here Text Here Text Here
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23
24. Project Timeline Chart
Project Step Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Process 01
Process 02
Process 03
Process 04
Process 05
Process 06
Process 07
Process 08
Process 09
Description Description Description Description Description Description
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24
25. SWOT Analysis
Strengths
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S
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Weaknesses
W
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Opportunities
O
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Threats
T
25
26. Analyze New Revenue Streams
Revenue
Streams
Current
Amount generated
in FY 18
Comment on
performance/
issues if any
Stream
01
Amount generated
in FY 18
Comment on
performance/
issues if any
Stream
02
Amount generated
in FY 18
Comment on
performance/
issues if any
Stream
03
Amount generated
in FY 18
Comment on
performance/
issues if any
Stream
04
Amount generated
in FY 18
Comment on
performance/
issues if any
Stream
05
26
27. Formulating A New Business Model
How Much Will You Make?
Revenue stream
What Will It Cost?
Cost structure
Who will
help you?
Key partners
How do you
interact?
Customer Relationship
Who do you
help?
Customer Segment
How Do You Reach
Them?
Distribution Channels
How Do You
Do It?
Key Activities
How Do You
Need?
Key Recourses
What do
You do?
Value Proposition
Start
Here
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28. Market Expansion & Growth
+5.2%
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-4.2%
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+13.6%
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+2.3%
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+13.4%
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Brazil
Australia
Russia
USA
Africa
28
29. Business Strategic Plan Template
Initiatives
Key
Performance
Indicators
2018
Strategic Plan
Purpose
To be recognized as the absolute best pressure regulation supplier to the process control industry
2018 Focus = Growing Sales Revenues
Key Objectives
❑ Expand regulator market
reach
❑ Increase customer visits
by engineers
❑ Review distribution
strategy
❑ Implement lean
process
❑ Development/Impleme
nt supply chain
strategy
❑ Implement personal
planning process
❑ Improve
communication
❑ Increase teamwork
❑ Increase quick-change
regulator line
❑ Expand range of QPRO
line
❑ Revenue/Distributor
❑ Revenue/Month
❑ Cash to Cash Days
❑ First- Time
Through%/Month
❑ % Turnover/Month
❑ % Absenteeism Month
❑ New Product
Revenue/Month
Market Development Process Improvement Process Improvement Product Development
29
30. Strategic Plan Development
Environmental &
Internal Assessment
Strategic Definition &
Implications
Industry Dynamics
& Implications
What are the major
changes in industry
dynamics and resulting
opportunities and risks?
Competitive
Assessment
What are your
competitive strengths
and weakness?
Internal
Assessment
How does your current
business emphasis fit
with industry opportunity
& competitive landscape?
Strategic
Initiatives
What strategy will
you pursue over the
next 3 years?
Financial
Projection
What will be the
impact major
strategic initiatives
Strategy
Articulation
What strategy will you
pursue over the next 3
years?
Risk/
Contingencies &
Strategic
Alternatives
What strategic
alternatives have you
considered?
30
31. Key Success Indicators Dashboard
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Revenue
Growth
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Employee Cost
Reduction
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Increase In
Direct Cost
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Product
Sales Growth
12% 28% 62% 68% 92%
Increase
In CSR
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32. This slide is 100% editable. Adapt it to your needs and
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Coffee
Break
32
35. Bar Graph
0
10
20
30
40
50
60
70
80
90
100
FY '16 FY '17 FY '18
35
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Product 01
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Product 02
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Product 03
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37. Line Chart
0
20
40
60
80
100
120
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
InPercentage
98%
55%
Product 01
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Product 02
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38. Clustered Bar
35
45
40
50
60
10
30
25
40
85
55
60
65
70
97
0 10 20 30 40 50 60 70 80 90 100
FY 01
FY 02
FY 03
FY 04
FY 05
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Product 01
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Product 02
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Product 03
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40. 40
Vision
Mission
Goals
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OurMission
41. About Us
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Target Audiences
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Preferred By Many
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Valued Clients
41
42. Our Team
42
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John Smith
General Manager
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Tomas Cross
Graphic Designer
Anita Doe
Editor
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44. Financial
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Maximum
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Minimum
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Medium
$74
44
45. Comparison
86%
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Facebook
54%
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Twitter
65%
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LinkedIn
70%
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You Tube
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46. Post It
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01 02 0403
46
47. Mind Map
47
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03
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48. Timeline
2015 2017 2019
2014 2016 2018 2020
EndStart
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49. Bulb Or Idea
49
03
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01
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02
50. Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com
Thank You
50