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1. Custom Theme Development
for Shopify Proposal
Project Proposal: Proposal Name
Client: Client Name
Delivered on: Submission Date
Submitted by: User Assigned

2. 2
Cover Letter for Custom Theme
Development for Shopify Proposal
Dear (Client_name),
Thanks for reaching to us for the ecommerce needs. We understand to thrive highly competitive market,
(Client_name) needs an attractive digital platform. The visitors can get more insights about (client_name)
offerings and buy them. The firm can get more visitor’s attention by customizing ecommerce store. Chances of
them becoming lead and customers is more.
We are confident that by our experience your firm will be able to achieve your goals mentioned as below –
o Improving conversion and client engagement by providing beautiful and logical shopping experience
o Revenue generation through cross- selling, strategic selling up, and product recommendation
o Automating of inventory management process
We will prepare the initial design phase of the project to provide you with appropriate look and feel of the brand
and design hierarchy.
Feel free to contact in case of any issue.
Sincerely,
(company_name)

3. 3
Table of Contents
Overview
o Project Context
o Project Objective
Project Deliverables
o Time frame
o Additional Service Offerings
Your Investment
Company Overview
o Why Us
o About Us
o Our Team
Our Past Experience
o Client Testimonials
o Case Study
Statement of Work and Contract
Next Steps

4. Overview
Project Context
Project Objective
4

5. 5
Project Context for Custom Theme Development for Shopify Proposal
We have identified that your firm(client_name) is facing some major
challenges due to which your client engagement has been hampered.
Your website is static that doesn’t display engaging photos of your product line and
customers require to pick phone or end email for manually placing orders. This process is
not sustainable and brutally limit your sales potential and ultimately put negative impact on
custom experience.
Your firm require a vigorous ecommerce store so that the your customer can directly buy at
any time, anywhere in accordance to their comfort.
There is a need of inventory management in context to order and sales and business growth.

6. 6
Project Objectives for Custom Theme Development for Shopify Proposal
Shopify will provide you easy to handle, customized online store which accompanied by secure online transaction.
We will provide you with full control over look and feel allowing you to manage your products, inventory, tracking sales and much more.
A multi channel platform will be provided to allow you to sell everywhere on various social media platform.
A hassle-free ecommerce which continuous improvement.
Flexible shipping
rates
Inventory management of
unlimited products
Supporting
multiple languages
Mobile
app
Other additional features-
Developing revenue generating solution – We offer turnkey ecommerce solution. We design a fully functional store which will
be ready to process sales with effective categorization and search for enhance customer experience.
Guiding customer through conversion funnel to complete checkout.
Streamlining (client name)’s online store for convenient usability and updates – Design a store that is easy to use and modify with firm’s growth.

7. Project Deliverables
Time frame
Additional Service Offerings
7

8. 8
Project Deliverables for Custom Theme Development for Shopify Proposal
We design a sitemap that plan all pages of ecommerce site and product categories.Sitemap -
Setup consultation and
advice for new Shopify
store information
architecture
Essential Shopify
apps consultation like
accounting, shipping
and configuration
Implementation of
SEO and improved
product discoverability
and performance
Entire Shopify store setup with
shipping options, product
information management, all
configuration, analytics setup and
customizing touch point
Enabling online
payment for events
Content management
system for easy website
content maintenance
Ability to take
payments online
for events
At first, we will understand your business, customers and products. We will setup Shopify account after
configuring basic features, support you to select payment gateway and merchant account. It will include
Setting Up Shopify
o We will initiate our process with design phase of the project to strategize effective look and feel for your brand plan
hierarchy for user experience.
o With the aid of retainer contract that allow us in continuous testing and tweaking, we target to grow your monthly
sales by 50% at the end of 6 months.
Scope of Services

9. 9
Project Deliverables for Custom Theme Development for Shopify Proposal contd…
Visual Design
We will build a customize online store which can also easily accessible on mobile devices in order to
enrich brand and customer experience. We will be in regular contact with your during design phase in
order to get your productive feedback before final approval.
Development
We are very well aware of Shopify platform and will use the platform related language Liquid. We
will write the code and test it at various browsers and devices.
Launch
After the successful testing, the ecommerce area and your approval, we will make the Shopify theme
live on your website. Launch time!
Training
We will then train your team on how to handle Shopify.
Content
We will look out at your product description from existing site and will create new compelling content about
your product for landing pages.

10. Timeframe for Custom Theme Development for Shopify Proposal
10
Phase Duration in Week
Project Kickoff and Setting up Shopify 1
Sitemap 2-3
Content development and management 3-4
Presenting visual design 4
Back end code development 5-6
Theme integration 6
Quality testing and review 7-8
Live site deployment 8-9

11. 11
Additional Service Offerings for Custom Theme Development for Shopify Proposal
Web Support Retainer
o On call assistance for Shopify control panel
o Design enhancement
o Bugs fixation
Setting up Advanced Analytics
o Configuring analytics platform
o Information regarding highest traffic
Product Photography
o Professional photographs of product impacting
purchasing decision of user
Copywriting
o Writing persuasive sales copy for more conversions
Marketing Strategy
o Publishing content at regular basis
o Prospective customer engagement

12. Your Investment
12

13. Your Investment for Custom Theme Development for Shopify Proposal
13
Description Price($)
Project Kickoff and Setting up Shopify 2,500
Design 3,500
Front end development 3,000
Back end code development 3,500
Theme integration 1,200
Quality testing and review 500
Launch and training 500
Basic analytics Included
Total (before tax) 14,700
Taxation Rate, 5% 735
Total 15,435

14. 14
Your Investment for Custom Theme Development for Shopify Proposal contd…
Additional Services Price($)
o Web support retainer 500
o Advanced analytics setup 500
o Product photography 1,500
o Inbound marketing 5,500
o Copy writing 1000
Total XXXXX
Grand Total XXXXX

15. Company Overview
Why Us
About Us
Our Team
15

16. Why Us for Custom Theme Development for Shopify Proposal
16
We promise to create an online shopping experience which will be easy to handle,
use, appealing to customers and will match your (client_name)’s vision.
o Our experts will enhance already extensive knowledge of ecommerce trends, customer behavior,
design and functionality.
o Our company(company_name)’s design will work and look great at every platform in order to provide a
remarkable impression on visitors. Responsive and mobile friendly designs to enhance shopping experience.
o Ecommerce store is developed on open source and free software in order to lower down costs.
o The online store is designed in keeping in mind the long run of client(company_name). The designs are
based on the facts of being easy to use and intuitive.
o Add text here
o Add text here
Strengths that will add to your firm
We at (company_name) are experts in providing Shopify solutions to online businesses. We are very well aware about the platform in terms of
design and development. Our Client (client_name) requires a compelling digital platform for client engagement, lead generation and
conversion. Necessities like developing, designing and launching of online store can be fulfilled by hiring us.

17. 17
About Us for Custom Theme Development for Shopify Proposal
About Us
Who We Are
Founded in 2000, we are a firm that believe in creating differentiated commerce experience for customer engagement
Vision
We offer cathartic growth through digital excellence
Mission
Growth of customer by digital disruption and become industry most versatile enterprise solution
Core Values
o Power success of brands
o Customer first
o Think big
o Act with integrity

18. 18
Our Team (1/2)
Katherine Reynolds
Ecommerce Solutions
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Morgan Ryan
Technology Director
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Marquis Salazar
Designer
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19. Our Team (2/2)
19
Aniyah Peters
Ecommerce Solutions
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Dexter Murphy
Technology Director
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20. Our Past Experience
Client Testimonials
Case Study
20

21. Client Testimonials (1/2)
21
Lewis Spencer
Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Company Name
Rowan Hooper
Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Company Name

22. 22
Client Testimonials (2/2)
Dexter Turner
Company Name
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Ben Watts
Company Name
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This slide is 100% editable. Adapt it to your needs and capture your audience's attention.Isabella Owen
Company Name
“

23. Case Study for Custom Theme Development for Shopify Proposal
23
“(Company_name) has done a remarkable job by significantly increasing our business metrics. It was
amazing to work with such knowledgeable and dedicated professionals. Our sales increased by 35%
after successful launch.” – Maria Fletcher (XYZ Boutique)
Project Goals
Firm wanted to start their own fashion boutique. They already has success selling their clothing label at
other platform but was unaware of their potential. So they decide build their own branded online store.
They wanted responsive website for customer engagement and retention.
Our Solution
They chose our reliable enterprise ecommerce platform to grow their business with our transparent
pricing and flexible design templates. We develop online store customize to cater unique needs of
customers with latest ecommerce tools. The client engagement increased lead to conversion rate
enhancement lead to increased revenue generated.
Results
o Fully functional online store which is easy to use in long run.
o Achieved 35% more sales with increased revenue
o Boost orders by 500+
o Increased visitors

24. Statement of Work
and Contract
24

25. You {client_name}, located at {client_address} are hiring {company_name} located at (address) to develop and ecommerce platform
for the estimated total cost of $XXXX as outlined.
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
Mutual Cooperation
o We agree to put our best efforts in return we expect your cooperation in providing needed information
regarding to website
Terms of payment
o Fifty percent of initial fees at the point of contract signing and it will act as deposit
o Remaining 50% has to be submitted after project completion
Plans Cancellation
o Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs and expenses
Confidentiality
o All efforts to preserve confidentiality of information
Terms and Termination
o This agreement should commence from (date) and shall continue till termination by either party by not less than 60
days notice given in writing.
Services Rendered
o 3 week opportunity to review our week and provide feedback
o Not liable to the firm and third party for damages
Contract
Statement of Work and Contract for Custom Theme Development for Shopify Proposal
25

26. Next Steps
26

27. Next Steps for Custom Theme Development for Shopify Proposal
27
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair,
transparent and easily understandable at the beginning in order to lay a solid foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues
in order to find the most suitable way to work together.
o Discuss the desired changes
o Accept the proposal
o Sign and finalize the proposal
o Submit an initial payment of 50% of total fee of project
o Once we get the notification of your proposal acceptance,
we will send you the separate copy of the signed contract
for your record
o Feel free to contact
o Add text here
o Add text here
Signature
Proposal Lead
{user_assigned}, {user_title}
Signature
Default Contact
{client_contact_first}, {client_contact_last} {Client_name}

28. Contact Us
28
# street number, city, state
Address
0123456789
Contact Number
emailaddress123@gmail.com
Email Address

29. 29
Additional Slides

30. 30
Our Mission
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Goal
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Mission
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Vision

31. Roadmap for Process Flow
31
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01
02
04
05
03

32. Start Finish
Timeline
32
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2016 2017 2018 2019 2020

33. 30 60 90 Days Plan
33
days days days
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