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If you are planning to present your company’s CRM strategies then our content-ready customer relationship management strategies PowerPoint presentation is perfect for you. This customer acquisition PPT design consists of a number of slides like importance of customer initiatives, customer in the focus, customer perceived value, transactional vs relationship marketing, economies of customer retention, customer relationship management model, customer lifecycle management, stages of CRM, CRM components, process of E-CRM, basics and enhanced CRM, capabilities and dashboard, current lead status, leads by source, lead and deal acquisition, top customers, CRM KPIs, sales rep. dashboard, project management, sales and marketing dashboards, Intranet dashboard and product comparison charts. These customer retention plan PPT slides have been professionally designed to cover various topics such as customer care, customer retention, relationship development, marketing, customer acquisition, sales campaign, FMCG marketing, key Salesforce and customer base planning etc. This amazingly designed customer relationship management strategies PowerPoint graphics will surely win over your clients and the audience. Consolidate your gains with our Customer Relationship Management Strategies Powerpoint Presentation Slides. Establish the foundation for continuing growth. https://bit.ly/3b7gQrW
2. Agenda
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2
Agenda
01
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Agenda
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Agenda
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Agenda
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Agenda
06
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3. Importance of Customer Initiatives
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3
2017 2018 2019 2020 2021 2022
Participate in global
village
Reach the
customer
Enhance executive
decision making
Enhance products
& services
Leverage
investments
Reduce
costs
Customer
Initiatives
Decision Support
Initiatives
Operational
Initiatives
Financial
Initiatives
Remain In
Business
Increase
Revenue
Optimize Resources
& Minimize Costs
4. Customer is the Focus
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4
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Strategy
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People
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Systems
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Process
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Structure
Customer
5. Core Vs Extended Customer Service
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Outstanding A
Exceeds Expectations B
Satisfactory C
Unsatisfactory D
Failing F 0
10
20
30
40
50
60
70
80
90
100
Core Service Satisfies Caring Service Delights
Customer
Expectation
Perceived
Value
Customer
Expectation
Perceived
Value
6. Customer Perceived Value
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6
Total Customer
Cost
✓ Monetary Cost
✓ Time Cost
✓ Energy Cost
✓ Psychological Cost
Customer
Perceived
Value
Total Customer
Benefit
✓ Product Benefit
✓ Services Benefit
✓ Personnel Benefit
✓ Image Benefit
8. Transaction Vs Relationship Marketing
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8
RELATIONSHIP
• Ongoing
• Managing People
• Individual Communication
• Customer Share
• Profitability of Longevity
• Customer Share Equity
TRANSACTION
• One-Time
• Managing Brands
• Mass Communication
• Market Share
• Profitability of Transaction
• Brand Equity
9. Why Customers Move Away
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9
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Miscellaneous
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Completion
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Product Dissatisfaction
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Perceived Indifference
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New Associations
15%
11%
19%
45%
10%
10. Economics of Customer Retention
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10
Cost Of Retaining
Current Customer
Cost Of Acquiring
New Customer
Cost Of Retaining
Current Customer
5X
20-40X
40-80X
11. CRM Model
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11
Differentiate
Based On
Customer Needs,
Characterist-ics
And Behaviors
Develop
Products,
Services,
Channels To
Meet Customers
Needs
Retain
Valuable
Customers
Interact With
Customers And
Prospective
Customer
Understand
Customers’
Needs
Customize By
Customer
Segment
Acquire
Customers And
Prospective
Customer
Deliver
Increased
Value To
Customer
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12. Customer Lifecycle Management
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01
02
03
04 CRM
Customer Retention And
Referrals For New Customers
Customer Need Assessment
And Acquisition
Customer Development Through
Personalization And Customization
Customer Equity Leverage Through
Cross Selling , And Up Selling.
17. Basic CRM and Enhanced CRM
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17
Support
Lead
Prospect
Quality
Meet
Repurchase
Service Delivery
Order
Quote
sale
Get
Quote
@
18. CRM Capabilities
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18
• Run campaigns
• Generate leads
• Form a database
• Manage cases
• Conduct trainings
• Provide service
• Develop knowledge base.
• Track opportunities
• Assign leads
• Qualify leads
• Convert leads
• Deliver products
• Produce invoices
01 02
03
04
CRM
19. CRM Dashboard (Pipeline by Sales Stage)
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19
$24,070,000,00
$11,830,000,00
$18,030,000,00
$7,090,000,00
$36,020,000,00
Total
Quality
Develop
Propose
Close
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20. CRM Dashboard (Actual Vs. Target Revenue)
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20
$470.0
$1.0 $700.0
$371.0
Actual Target
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22. CRM Dashboard (Opportunity by Rating)
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22
Count
All
Opportunity
20
28
42
10
30
50
Cold Hot Warm
Rating
My Open Opportunity
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01
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02
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03
23. CRM Dashboard (Current Lead Status)
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23
0 5 10 15 20 25 30 35
Carol Doe
Tom Parker
Peter Smith
Tony John
John Clark
Jonson Carol New
Assigned
In Process
Converted
Recycled
24. CRM Dashboard (Leads by Source)
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24
8%
12%
62%
18%
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Advertisement
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Email campaign
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Exhibition
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Online site
25. CRM Dashboard (Deals by Expected Close Date)
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Deals By Expected Close Date
30
25
20
15
10
5
0
Jan Feb Mar
25%
20%
15%
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02
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03
26. CRM Dashboard (Lead Acquisition & Deal Acquisition)
26
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Lead Acquisition
60 Day 90 Day
30 Day
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10
Touched Leads
20%
Deal Acquisition
60 Day 90 Day
30 Day
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20
New Deals
40%
29. CRM Dashboard (KPIs)
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29
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0
10
20
30
40
50
60
70
80
90
100
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
2015 2016 2017
Acquisition
K
K
K
K
K
K
K
K
K
K
K
0
10
20
30
40
50
60
70
80
90
100
14-Aug 15-Aug 16-Aug 17-Aug
2015 2016 2017
Revenue
55%
15%
10%
5%
Subscriber 1 Subscriber 2
Subscriber 3 Subscriber 4
Active Subscribers
30. CRM (Sales Rep Dashboard)
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30
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90%
10%
90-Proposal 10-Negotiation
Opportunities Est. Close Next 25 Days
Actual vs Goal
0 200 400 600 800
1
2
3
4
Sum(Actual Money) ($)
Sum(Target Money) ($)
Opp Duration by Pipeline
5-Negotiation
4-Proposal
1-Identity
2-Qualification
3-Develop
65
58
47
35
20
01
02
03
04
05
31. CRM Dashboard (Project Management)
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31
35%
25%
20%
15%
5%
Crime
Horror
Adventure
Fact
Children's
Books
Project Types
Project Types
Total Projects
32
Projects On Hold
10
Overdue Projects
5
Available Resources
30%
Schedule
70
Project Size
45%
25%
15%
10%
5%
X Large
Large
Medium
Small
X Small
32. CRM Dashboard (Sales Dashboard Template)
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32
Month Over Month
Closing Trend
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Lead Owner
Breakdown
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Sales by product
March 2017
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Total Lead
Ownership
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attention. 0% 50% 100%
Lost
Converted
Open
Jeff Smith Peter Clark John Daniel
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$8.0
$9.0
$10.0
Product A Product B Product C Product D Product E
Revenue Profit Quanity
75%
15%
10%
Jeff Smith
John Daniel
Peter Clark
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$8.0
$9.0
$10.0
Q1 Q2 Q3 Q4
Product A Product B
Product C Product D
2017
33. CRM Dashboard (This Year Sales Vs. Last Year Sales)
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33
$0
$10
$20
$30
$40
$50
$60
$70
$80
$90
$100
Jan Feb Mar Apr May Jun Jul Aug
This Year Sales Last Year Sales
K
K
K
K
K
K
K
K
K
K
K
Sales Given in Fiscal Month
35. CRM Dashboard (Intranet Dashboard)
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35
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Events Count
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Page Views
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Country
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Page Views
2015 2016 2017
40k
30k
20k
10k
0k
2015
2016
2017
0k 20k 30k
0
2
4
6
8
10
2015 2016 2017
Country 1 Country 2 Country 3
4/2016
6/2016
2/2017
65%
20%
15%
39. 39
Pie Chart www.company.com
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Product 02
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Product 01
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Product 03
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Product 04
15%
25%
5%
55%
47. www.company.com
47
Our Mission
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48. Name Here
Designation
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Name Here
Designation
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Name Here
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Meet Our Team
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49. www.company.com
49
About Us
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51. Financial
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Minimum
50%
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Medium
60%
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Maximum
75%
53. Dashboard
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32%
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28%
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40%
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45%
01 02 03
55. www.company.com
55
2012
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2014
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Timeline
Start
16 January
20 March
19 October
2013
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56. www.company.com
56
2015
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2016
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2017
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Timeline
End
14 August
10 July
16 May
57. Post It Notes
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57
01
03
02
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03
58. www.news.com
Today’s News
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Newspaper
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59. Puzzle
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59
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03
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04
01
02
03
04
60. Target
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02
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61. Circular
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06 01
02
03
04
05
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62. Venn
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62
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63. Lego
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63
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03
02 04
05
01
64. Mind Map
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65. Matrix
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High Low
Low
High
66. Hierarchy
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Sam John
Finance
John Doe
Marketing
Peter Clark
Director
Anita Smith
Sales
Marry Carol
Developer
Jane Doe
Designer
Peter Smith
CEO
67. www.company.com
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Bulb
68. www.company.com
68
Magnifying
Glass
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69. Funnel
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03
04
01
02
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70. Thank you
Address
# street number, city, state
Email Address:
emailaddress@123.com
Contact Numbers:
0123456789