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1. Digital Marketing Techniques
Your Company Name
www.company.com
1

2. Agenda
Agenda
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01
Agenda
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attention.
06
www.company.com
2

3. What Is Internet Marketing
Internet
MARKETING
Offsite optimization
SERPs
Backlinks
Meta-tags
White hat
Onsite optimization
SEO
Advertiser
Pay per lead
Cost per action
Publisher
Pay per sale
Affiliate networks
Affiliate
Marketing
Mobile web banner
Mobile rich media
Smartphones
MMS
SMS
Mobile
Advertising
Conversion rate
Tracking codes
Bid management
CPC
CTR
PPC
SEM
Communities online
Viral marketing
Multimedia
Mash-ups
PR
Conversion rate
SMM
Newsletter
Landing pages
Spam
B2B
B2C
Clients
Links
E-mail
Marketing
www.company.com
3

4. Internet Marketing Objectives
www.company.com
4
✓ Revenue targets
✓ Product quantities
✓ Product usage
✓ List creation
✓ Profit margins
✓ Experience
Sales
revenue
Profit
margins
Product
types
Repeat
sales
Sales
leads
Web
visitors
# 05
# 03
# 01
# 02
# 04
# 06
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5. Users Of Different Countries
USA
320m
64.4%
61.2%
Brazil
84m
79%
UK
65m
36.1%
France
62m
453m
China
60.1%
Russia
29m
33%
46.2%
Japan
64m
25%
Germany
44m
31.2%
92m
S.Koria
50.1%
Australia
32m
35%
India
58m
www.company.com
5

6. Types Of Internet Marketing
Email
marketing
Pay per click
(PPC) marketing
Digital marketing Blogging
Social media
marketing
Viral
marketing
INTERNET
MARKETING
www.company.com
6

7. Email Marketing
www.company.com
7
Email Marketing
✓ Email marketing is promoting products
through the use of email
✓ There are 2 main ingredients to an
effective email marketing campaign
✓ They are to build a large list of people
you can email and to write great emails
✓ The emails should be packed with free
value and they should move people to
buy what you’re trying to sell

8. Blogging
www.company.com
8
BLOGGING
✓ Yet another but important and crucial
marketing trend that has brought a
huge aberration in our society
✓ Blogger was launched in 1999 by three
friends. Blogging as an ardent
marketing tool has really blossomed in
the last some years
✓ Business, companies and even
superstar now use blogging system for
huge promotion

9. Power Of Blogging
www.company.com
9
23 + million people blog via
blogging social network
Internet users read
blogs
25%
75%
8.6 million people blog via
blogging sites
BLOG
Internet time on
blogs & social media
12%
88%
Companies with A blog have 77% more
inbound links
77%
B2B marketers using blogs generate 43%
more leads
43%

10. Pay Per Click Marketing
www.company.com
10
Pay Per Click Marketing
✓ You have to pay for PPC ads.
✓ You target certain words and then when
those words are searched for on a
search engine such as Google your ad
will appear.
✓ But you do have to pay every time your
ad is clicked on.
✓ You need to make sure you do your
homework and find out how to
effectively use PPC.
✓ Otherwise you can easily lose a lot of
money in a short amount of time.
✓ But if you do learn how to use PPC
effectively then you can make a lot of
money just as fast.

11. Social Media Marketing
www.company.com
11
Social media is very
popular right now and
it’s only getting more
popular.
You can tap into that
popularity by using
social media to sell
your products.
Just make sure you don’t
SPAM people. In fact, you
shouldn’t use any social
media to directly sell
anything.
Just use social media
to direct people to
there sites where you
can then with a sales
pitch.

12. Steps To Social Media Marketing Success
Research
Only Choose
State Your Key
Write
Align
Take 30-60 Minutes
Create
Post
Treat All
Assign Someone
Schedule Reporting
Reanalyze
Step
12
Step
11
Step
10
Step
09
Step
08
Step
07
Step
01
Step
02
Step
03
Step
04
Step
05
Step
06
Social media
marketing
success
www.company.com
12

13. Social Media Marketing Funnel
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Sales
Repeat visibility &
engagement
Awareness
www.company.com
13

14. Benefits Of Social Media Marketing
www.company.com
14
Social Media
Marketing
Benefits Of Social
Media Marketing
✓ Increased exposure.
✓ Increased traffic.
✓ Developed loyal fans.
✓ Provided marketplace insight.
✓ Generated leads.
✓ Improved search rankings.
✓ Grown business partnerships.
✓ Reduced marketing expenses.
✓ Improved sales.

15. Digital Marketing
www.company.com
15
Digital Marketing
✓ With regards to the internet, this is the
promoting of brands using all forms of
online digital advertising channels to
reach consumers
✓ This includes video channels, Internet
Radio, mobile phones, display or
banner ads, digital out doors, and any
other form of digital media.

16. Viral Marketing
www.company.com
16
Viral Marketing
✓ Marketing techniques that use social
networks to produce an increase in
brand awareness or achieve other
marketing objectives (such as product
sales) through self-replication vital
processes.
✓ It can be word-of-mouth delivered or
enhanced by the network effects of the
internet. Viral promotions may take the
form of video clips, interactive flash
games, ebooks, images, or even text
message.

17. AIDA Model
www.company.com
17
Initial point where your
brand and/or business
is recognized and
acknowledged.
Awareness Interest
Generating
thoughts and
discussion about
your brand.
Desire
Communicate your
messages through the
use of social media
and email marketing.
Action
The stage where the
conversion is complete
and back to the ‘interest’
stage to retain them.
Your website is
responsible for this
stage.
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18. Pull marketing
Pull Marketing
✓ Websites and blogs are pull strategies.
✓ Build websites & blogs.
✓ Company’s social media profiles. Long-
term success.
✓ The company tries to draw in
customers through different kinds of
advertising, such as TV ads, online
banner ads and social media.
✓ Long-term success.
✓ The company tries to draw in
customers through different kinds of
advertising, such as TV ads, online
banner ads and social media.
✓ Online banners ads, and radio and TV
ads are other forms of pull marketing.

19. Pull marketing
03
Nurture Leads
As a relationship
develops, strong
content will
nurture the lead
by educating and
informing.
04
Score Leads
Leads are scored
based on how an
individual interacts
with the content:
preferences are
captured.
01
Build Trust
Develop trust by
providing
information that
will help the
customer make
the right decision.
02
Generate Leads
Compiling,
relevant content
drives interest and
captures leads
trough forms.
www.company.com
19

20. Push Marketing
Push Marketing
✓ Email campaign.
✓ Certain offers through your social media
profiles.
✓ Companies may push information and
promotional material directly to end
users through email or fliers to generate
demand.
✓ Create an email database of potential
customers and send them product
announcements and promotions directly.

21. Performance overview
Reviews Your text here Your text here Your text here Your text here
86%
Local mobile strategy
Your
business
90%
Website review
54%
Social engagement
49%
Local reach
Rank 70%
Needs
improvement
Recommended
budget
www.company.com
21

22. Weekly/month/yearly performance
www.company.com
22
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5.5
3.8
4.3
3.5
2.8
4.5
2.5
3.3
2.5
2.2
0 1 2 3 4 5 6 7
Mobile
Paid search
Social media
Online video
Display
Year on year % growth
2017
2016

23. Search engine optimization fundamentals
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audience's attention.
Title
tag
Body
copy
Navigation
Total
01
02
03
04
05
06
07
08
www.company.com
23

24. Search Engine Marketing
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Optimize
Promote
Engage
Measure
SEM
www.company.com
24

25. SEO Opportunities
Crowded SERPS
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attention.
Rich answers
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Page speed
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Dark traffic
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User behavior
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Link audits
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audience's attention.
Keyword group
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audience's attention.
SEO
Opportunities
2017
www.company.com
25

26. Search Engine Ranking
Position /
Month
Benchmark
Aug-
16
Sep-
16
Oct-
16
Nov-
16
Dec-
16
Jan-
17
MOM BM
Position 1 42 83 90 95 82 84 86 7% 43%
Position 2 25 42 43 35 42 53 50 -4% 89%
Position 3 12 16 18 25 27 35 14 NC 35%
Position /
Month
Benchmark
Aug-
16
Sep-
16
Oct-
16
Nov-
16
Dec-
16
Jan-
17
MOM BM
Position 1 155 210 230 236 218 219 223 9% 55%
Position 2 34 50 63 60 45 35 42 -37% 90%
Position 3 48 15 48 37 57 28 28 NC 34%
Keyword URL Benchmark Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 MOM BM
Text here Text here 45
Text here Text here - - - - 28 20 25 28
Text here Text here - - - - 55
Text here Text here - - - - - - -
Summary top 3 results Summary top 3 results
Search engine ranking
0
20
40
60
80
Jan Feb Mar Aar May
Search engine ranking
0
20
40
60
Jan Feb Mar Aar May
www.company.com
26

27. Website Performance Review
Top keywords – non branded (visits)
Text here 22 -3
Text here 33 8
Text here 11 -5
Text here 5 -3
Top mobile devices branding (visits)
Text here 150 33
Text here 55 1
Text here 65 5
Text here 10 -3
-65%
Previous year
9%
Previous month
Organic branded
0
1
2
Previous month
12%
Previous year
28%
Conversion rate
Average visit time
Site consumption time
0
5000
10000
15000
20000
25000
30000
Online transaction Traffic source
Text here
Text here
Text here
Text here
Text here
www.company.com
27

28. Website Performance Review
Top converting goals
Text here 1,152 72
Text here 556 -54
Text here 174 17
Text here 45 -24
Text here 35 -12
Text here 28 -6
Text here 15 -5
Text here 20 -1
Text here 15 -3
6.2 5.8
4.2
5.3 5.7 6.2
7.9
2.8
4.6 4.9
6.2
2.1
4.6
11.6%
Conversion rate
Average visit value (goal)
$28,437
Cost
5%
10%
15%
25%
45%
Visits
20.5%
Return on investment (ROI)
0
10
20
30
40
Visits
32,165
Total visits
www.company.com
28

29. Monthly traffic Source Overview
Sources Visits % Visits
(Direct) (none) 2,622 48.70%
Google (organic) 3,246 38.30%
Vine press. Net 160 8.10%
Yahoo (organic) 86 3.92%
Bing (organic) 66 0.98%
Keywords Visits % Visits
Text here 2,622 48.70%
Text here 3,246 38.30%
Text here 160 8.10%
Text here 86 3.92%
Text here 66 0.98%
Top traffic sources
▪ Direct traffic
▪ Referring sites
▪ Search engines
All traffic sources sent A total of 12,578 visits
Traffic sources overview
www.company.com
29
58.75%
10.54%
30.71%

30. Organic Visits And Backlinks
80%
7%
3%
5%
4%
1%
5,354 visits
Google80%
78 visits
Search5%
92 visits
Yahoo3%
28 visits
Other 1%
276 visits
Bing 7%
25 visits
Ask 4%
Rank 8.2
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Domain authority
48
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Backlinks
(Google)1,864
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Backlinks
(Yahoo)3,583
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0.7 0.8
1.8
1.9
2.4
2.2
3
3.9
1.7
1.9
1.8 1.6
www.company.com
30

31. New Customer By Source
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Website
1
Email
2
Social
3
Direct mail
4
Events
6
7
Advertising
SEO/ PPC
5
www.company.com
31

32. Web Traffic Insights
Traffic sources
Traffic share in last 3months
0.03%
10.84%
0.87%
20.33%
15.13%
52.80%
Direct
Referrals
Search
Social
Mail
Display ads
7.88%
0.55%
0.75%
0.81%
90.01%
Your text here
Your text here
Your text here
Your text here
Your text here
Subdomains
0
0.5
1
1.5
2
2.5
3
3.5
Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16
Weekly traffic reach in last 12months
Share of internet users who visited the site in july, 2016
Engagement in july , 2016
Avg .Time on site
Text here
00:06:25
Bounce rate
Text here
29.54%
Avg . page views
6.23
Website ranks in july , 2016
Global rank
68
Country rank
Text here
28
Category rank
Text here
48
www.company.com
32

33. Web Marketing Plan
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01
02
03
04
05
06
Web
Marketing
Plan
www.company.com
33

34. Website Update Plan
www.company.com
34
WEBSITE UPDATE
Please wait…
Loading 70%
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35. Lead Generation Activities
www.company.com
35
Lead
Generation
Activities
Webinar Email
Phone/video
Social media
Blogs/online
publications
Search
Group/online
conferences
Online advertising
Meeting Print
publications
Print advertising Associations/trade
shows
Direct mail Cold calls
Networking Speaking
Online
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audience's attention.
Face-to-face
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audience's attention.

36. Marketing Growth Strategy
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attention.
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Synchronistic
strategies
New ways
to sell
Websites
that work
Customer
centric
culture
Innovative
design &
media
Branding
to led
Marketing
For Growth
www.company.com
36

37. Marketing Growth Strategy
www.company.com
37
Products
New
Current
Markets
Current New
Market development
strategy
Product development
strategy
Market penetration
strategy
Diversification strategy

38. Marketing Reach By Channels
20%
18%
15%
15%
10%
7%
15%
www.company.com
38
Organic search
Paid search
Email
Display advertising
Affiliate marketing
Influencer marketing
Others

39. Marketing With Social Media
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Chat
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Twitter
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Linkedin
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Blog
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You tube
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Like
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Facebook
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Google plus
www.company.com
39

40. Social Media Marketing
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Social
Media
Marketing
Weblogs
Network
Forums
Rating
Chats
www.company.com
40

41. Monthly Social Media Dashboard
8%
12%
15%
25%
40%
Twitter
Google+
Printerest
You Tube
Facebook
Social Traffic & Conversions/April 2016
Facebook
Google+
Twitter
Printerest
You tube
637
1525
376
1759
967
Referral traffic
37
197
27
154
77
Conversions
9.57%
8.76%
11.76%
6.05%
3.76%
0
2
4
6
8
10
Text 1 Text 2 Text 3 Text 4 Text 5 Text 6 Text 7 Text 8
Youtube
Pinterest
Google+
Twitter
Facebook
Key Social Metrics/April 2016
1175 events
Compared to 1052 last month
5,611 referrals
Compared to 4655 last month
410 conversions
Compared to 354 last month
www.company.com
41

42. Social Media Metrics
0
20
40
60
Engagement rate
Previous Period Previous Year
0
20
40
60
80
Fans count
Previous Period Previous Year
Facebook
0
20
40
60
80
Mentions
Previous Period Previous Year
0
20
40
60
80
Followers
Previous Period Previous Year
Twitter
0
20
40
60
80
Video views
Previous Period Previous Year
0
20
40
60
80
YouTube subscribers
Previous Period Previous Year
YouTube
0
20
40
60
80
Google+ likes
Previous Period Previous Year
0
10
20
30
40
50
Google+ followers
Previous Period Previous Year
Google+
www.company.com
42

43. Paid Search Analytics
www.company.com
43
Analysis:-
CPA:$7.21
Conversion rate:20.26%
CTR:2.56%
Budget 25.28%
Key stats
March ( change form February)
$1155.74 ( 6.99)
35,124 ( 8.59)
178 ( 5.84)
55 ( 28.18)
Budget
Conversions
Clicks
Impressions
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44. Organic Search Traffic
0
2
4
6
8
10
12
14
Google
Yahoo
Bing
Ask.com
Aol
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www.company.com
44

45. Organic Vs Paid Search Traffic
All channels
61,473 71.4% 43.2% 2,654
709 12.4 12.6 2,893
Organic search
traffic
44,493 85,1% 63,2% 1,345
36,230 11.5 2.1 1,265
Paid search traffic
6,900 89.3% 35.7% 33
45.000 8.7 15 33
Sessions %New user Bounce rate Goal competition
35
30
25
25
20
15
0 5 10 15 20 25 30 35 40
2014
2015
2016
Paid Search Organic Search
Avg. Session duration
Pages/session
Bounce rate
www.company.com
45

46. Sales Performance Reporting
www.company.com
46
0
10
20
30
40
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
New customers
John
Emma
Jenny
Peter
$10,132.00
$52,035.00
$15,432.00
$55,413.00
Sales rep Revenue
Top sales reps
5%
15%
20%
25%
35%
Plan1
Plan2
Plan3
Plan4
Plan5
Top selling plans
Sales funnel
Visitors (100%)
Leads (26%)
Repeat customer
(13%)
Customer
(6%)
Company 1 $10,111.00
Company 2 $12,140.00
Company 3 $70,030.00
Company 4 $55,410.00
Company 5 $02,000.00
Company 6 $55,000.00
Company 7 $89,510.00
Company 8 $31,611.00
Company Value
Top opportunities Sales goal YTD

47. Content Marketing Model
Create
Request a proposal
Attract visitors
• Blog posts
• Web content
• Articles
• Video downloads
Gather contact info
• E-newsletters
• Webinars
• EBooks
• White papers
More interaction
• Phone
• Consultations
• Assessments
• Demos
www.company.com
47

48. Content Marketing Performance
www.company.com
48
60%
50%
45%
60%
50%
30%
70%
45%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Customer Evangelism
Upsell/Cross-sell
Lead Nurturing
Customer Retention/Loyalty
Lead Generation
Sales
Engagement
Brand Awareness
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49. Content Marketing Performance
Conversion rate
65%
Quality of leads
45%
Number of leads
60%
Sales revenue
27%
Website traffic
57%
Subscriber list growth
35%
Social media sharing
67%
Search engine ranking
30%
www.company.com
49

50. Campaign Report
Email
name
Send
date/time
Recipients Delivered Spam Opt out Open Click Transactions Revenue
Sales
Promo 1
1/1/2011,
12:00pm
11,000 10,900 3 7
2300
(20.2%)
800
(25%)
100 (1%) $10300
Sales
Promo 2
1/3/2011,
1:00pm
11,000 10,900 5 5
4800
( 45.5%)
1425
(25%)
100 (1%) $10300
Sales
Promo 3
1/5/2011,
2:00pm
11,000 10,900 17 25
3300
(30.3%)
1050
(25%)
25 (-1%) $1800
Sales
Promo 4
1/7/2011,
3:00pm
11,000 10,900 3 1
3300
(30.3%)
1800
(50%)
300 (3%) $20300
Sales
Promo 5
1/9/2011,
4:00pm
11,000 10,900 1 1
700
(4.4%)
400
(25%)
25 (-1%) $10300
www.company.com
50

51. Direct Marketing Method
Direct selling
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Broadcast faxing
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Direct advertising
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Couponing
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Email marketing
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Telemarketing
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Direct mail
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51

52. Sales By Region
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Text
Here Text
Here
Text
Here
Text
Here
Text
Here Text
Here
www.company.com
52

53. US Sales By Regions
Washington
Montana
California
New Mexico
Texas
Oklahoma
Kansas
Nebraska
South Dakota
North Dakota Minnesota
Iowa
Missouri
Arkansas
Louisiana
Wisconsin
Illinois
Michigan
Ohio
Higher sales
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Average sales
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Lowest sales
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www.company.com
53

54. Marketing Roadmap
www.company.com
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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Sunday
Saturday
Friday
Thursday
Wednesday
Tuesday
Monday
Sunday Text Here
Text Here
Text Here Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
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55. ADDITIONAL
SLIDES
www.company.com
55

56. Our Mission
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57. Our Team
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John Parker
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Anita Smith
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Mary Finder
(Graphic designer)
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Carol Albert
Editor

58. John Parker
Managing director
Carol Albert
Assistant
Mary Finder
Director of sales
Anita Smith
CEO & founder
About Us
www.company.com
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59. Our Goal
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60. Comparison
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Female
72%
Male
54%
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61. Financials
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25 $
35 $ 45 $ 55 $
www.company.com
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Anita Smith
CEO & Founder
Quotes
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63. Dashboard
25%
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45%
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75%
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100%
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64. Timeline
2018
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2019
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2020
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2021
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2017
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65. www.company.com
65
Address
# street number, city, state
Contact Numbers:
08785644562
Email Address:
emailaddress@153.com
Thank you