1. Inbound Marketing
Strategies Proposal
Delivered On – (Date submitted)
Submitted By – (User assigned)
Project Proposal – (Proposal name)
Client – (Client name)

2. COVER LETTER
for Inbound Marketing Strategies Proposal
2
Dear (client _name)
Thanks for reaching us. We know that you have seen a tremendous success as a leading
firm, but now you have decide to expand yourself in terms of growth and offerings. At
present, your firm has been engaged in several marketing efforts.
We observe that you are looking for holistic approach to your marketing efforts and we are
excited to join as inbound marketing partner in order to achieve your customer goals.
We propose a monthly revenue marketing retainer that cater different channels to raise
demand for your products and services and perform marketing automation for converting
demand into customers.
In case of any issues or concerns regarding this proposal, please feel free to contact.
Hope to get a positive response from you soon.
Sincerely,
(user_assigned)
(company_name)

3. 3
TABLE
OF CONTENTS
01.Project Overview
o Project Context
o Project Goals
05.Company Overview
o About Us
o Our Team
02.Our Capabilities
o What we Offer
o Our Process
• Foundation Building
• Launch
• Report, Revise, Relaunch
o Services Offered
06.Our Past Experience
o Client Testimonials
o Case Study
03.Your Investment
o Text Here
o Text Here
07.Statement of Work
and Contract
o Text Here
o Text Here
04.Measure of Success
o Text Here
o Text Here
09.Next Steps
o Text Here
o Text Here

4. 4
TABLE
OF CONTENTS
01.Project Overview
o Project Context
o Project Goals
05.Company Overview
o About Us
o Our Team
02.Our Capabilities
o What we Offer
o Our Process
• Foundation Building
• Launch
• Report, Revise, Relaunch
o Services Offered
06.Our Past Experience
o Client Testimonials
o Case Study
03.Your Investment
o Text Here
o Text Here
07.Statement of Work
and Contract
o Text Here
o Text Here
04.Measure of Success
o Text Here
o Text Here
09.Next Steps
o Text Here
o Text Here

5. PROJECT CONTEXT
for Inbound Marketing Strategies Proposal
5
Your firm(client name) has an issue regarding customer base increase by using different marketing efforts.
There should be a strategic plan for coping with following issues –
The collaboration
with new customers
within a year
Increment in current
visitor lead rate
On site traffic
increment
We are able to identify campaigns to target different
personas mentioned as follows –
o Attracting and engagement through campaigns (top of the funnel)
o Showing buying intent (middle of the funnel)
o Ready to buy (bottom of the funnel)
*TOFU – Top of the Funnel
*MOFU – Middle of the Funnel
*BOFU – Bottom of the Funnel
Awareness
Consideration
Purchase
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6. PROJECT GOALS
For Inbound Marketing Strategies Proposal
6
GOALS
Your firm prime goal is to collaborate with 250 new customers within one year with an average of 21
customers per month.
Your current close rate is 30% and for that you
need approximately 70 high quality leads per
month . This concludes that you to focus on the
bottom of the funnel be sales qualified lead.
01.
If it is estimated that 25% of your lead went through buyer funnel then
you have to generate around 280 top or middle of the funnel leads.
02.
Increase current visitor lead rate to 3% which is 1.5% at present
Increase on site traffic. For that the traffic should be increased by 7,000
visits per month to 9,500 visits per month in order to get process feasible
03.
Implementing a Strategic plan
We are very well aware of the key objectives of your firm
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7. 7
TABLE
OF CONTENTS
01.Project Overview
o Project Context
o Project Goals
05.Company Overview
o About Us
o Our Team
02.Our Capabilities
o What we Offer
o Our Process
• Foundation Building
• Launch
• Report, Revise, Relaunch
o Services Offered
06.Our Past Experience
o Client Testimonials
o Case Study
03.Your Investment
o Text Here
o Text Here
07.Statement of Work
and Contract
o Text Here
o Text Here
04.Measure of Success
o Text Here
o Text Here
09.Next Steps
o Text Here
o Text Here

8. WHAT WE OFFER
for Inbound Marketing Strategies Proposal
8
Inbound Marketing Methodology
Strangers Visitors Leads Customers Promoters
ATTRACT
Keywords
Pages
Social media
CLOSE
Email
CRM Integration
Lead scoring
DELIGHT
Smart Calls to Action
Workflows
Social media
CONVERT
Landing pages
Calls to
Action Contacts
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We help our clients to grow at DIGITAL PLATFORM by helping your customers
finding you online.
o We believe in ROI driven marketing
o Develop long term revenue generating campaign
o Adapt constantly in accordance to ever changing buying behavior

9. As the inbound marketing
foundation is build. A
quick win strategy will be
taken into action. This
includes easy fix on
websites which results in
increased conversion rate
OUR PROCESS - FOUNDATION BUILDING
for Inbound Marketing Strategies Proposal
9
At first phase of inbound marketing plan we laid down a foundation of your long term goals.
01
04
In-depth Buyer Persona Development –
o Build ideal buyer persona
o Consumer online spending
Building strategy –
o Content strategy
o Outlining of first offers
and blog posts
02
Performing situational analysis –
o Current marketing performance analysis
o Competitor analysis
o Keyword research
03
Goal Setting –
o Defining goals that will keep all
team inbound efforts and
deliverables aligned
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10. OUR PROCESS – LAUNCH
for Inbound Marketing Strategies Proposal
10
As the foundation is set and content is aligned, it is the relevant time to launch and start nurturing the leads
Email marketing
We will develop
customize email
marketing campaign
with help of
marketing automation
03Assets conversion
We will ensure that
you are offering to
your target market
with right resources
01 Blogging
We assure you that
you will remain at
forefront in content
creation and
SEO optimization
02 Social media
We guarantee you to
enhance your social
media presence
which will lead to
more onsite traffic
driving more leads
04
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11. OUR PROCESS – REPORT, REVISE, RELAUNCH
for Inbound Marketing Strategies Proposal
11
Report
Reporting of analytics from
marketing results
Relaunch
Revising the strategy for
better results
Revise
Converting relevant insights
into actionable strategies
01 02
03
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12. SERVICES OFFERED
for Inbound Marketing Strategies Proposal
12
First Month Months Two to Twelve
On Page SEO monitoring
o text here
Consulting weekly and monthly reporting
o Weekly 2 hr. web meeting
o text here
Email Marketing
o text here
Keyword analysis on weekly basis
o Looking for potential opportunities
o text here
Creating 12 month Marketing plan
o Monitor strategies and activities to reach lead
generation goal
o text here
Creating Buyer Persona
o Get insights about buyer
o text here
Redesign Website
o text here
These activities will repeat for months 2-12
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13. 13
TABLE
OF CONTENTS
01.Project Overview
o Project Context
o Project Goals
05.Company Overview
o About Us
o Our Team
02.Our Capabilities
o What we Offer
o Our Process
• Foundation Building
• Launch
• Report, Revise, Relaunch
o Services Offered
06.Our Past Experience
o Client Testimonials
o Case Study
03.Your Investment
o Text Here
o Text Here
07.Statement of Work
and Contract
o Text Here
o Text Here
04.Measure of Success
o Text Here
o Text Here
09.Next Steps
o Text Here
o Text Here

14. Month 1 $4,000
o Goal setting and in depth analysis of current traffic, leads and conversion ratios
o Keyword search – bottom, middle and top of funnel
o Digital competitor analysis
o Content audit
o Persona development
o Campaign and content asset development
o Website review and recommendation
o text here
Month 2 $5,000
o Creating digital marketing game plan
o Closed loop reporting
o Lead management plan
o Setup of social media
o Persona development
o Build workflow emails
o Paid media campaigns
o text here
YOUR INVESTMENT
for Inbound Marketing Strategies Proposal (1/2)
14
Description Estimated Cost
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15. YOUR INVESTMENT
for Inbound Marketing Strategies Proposal (1/2)
15
Full Inbound Marketing Service (monthly) $4,250
Inbound Marketing Platform
❑ Platform 1 - $1000
❑ Platform 2 - $800
❑ Platform 3 - $600
$1000
Additional Services $500
Taxation Rate (5%) $287.5
Total $6037.5
Service Description Price
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16. 16
TABLE
OF CONTENTS
01.Project Overview
o Project Context
o Project Goals
05.Company Overview
o About Us
o Our Team
02.Our Capabilities
o What we Offer
o Our Process
• Foundation Building
• Launch
• Report, Revise, Relaunch
o Services Offered
06.Our Past Experience
o Client Testimonials
o Case Study
03.Your Investment
o Text Here
o Text Here
07.Statement of Work
and Contract
o Text Here
o Text Here
04.Measure of Success
o Text Here
o Text Here
09.Next Steps
o Text Here
o Text Here

17. MEASURES OF SUCCESS
for Inbound Marketing Strategies Proposal
17
Increase in website overall score06
01 Successful setup and optimization of website and social
media platforms
02 Successful establishment of blogging and methodology
03 Increase engagement with current clients that lead to
increase referral
04 Accessibility to potential clients increased by improved
online exposure
05 On site traffic increased for lead capturing and generation
07 Text Here
Indexed
page
Traffic
rank
Page
Rank
In bound
link
domains
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18. 18
TABLE
OF CONTENTS
05.Company Overview
o About Us
o Our Team
01.Project Overview
o Project Context
o Project Goals
02.Our Capabilities
o What we Offer
o Our Process
• Foundation Building
• Launch
• Report, Revise, Relaunch
o Services Offered
06.Our Past Experience
o Client Testimonials
o Case Study
03.Your Investment
o Text Here
o Text Here
07.Statement of Work
and Contract
o Text Here
o Text Here
04.Measure of Success
o Text Here
o Text Here
09.Next Steps
o Text Here
o Text Here

19. 19
ABOUT US
for Inbound Marketing Strategies Proposal
01
OUR
MISSION
Your go- to digital
marketing firm.
Founded in 2005 as
leading global digital
marketing agency
02
TEXT
HERE
Ensure growth of
customers by delivering
good work to aid like-
mind business to
achieve their goals
03
CONTACT
US
Our Core Values
Teamwork
Proactive
04
TEXT
HERE
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20. OUR TEAM
for Inbound Marketing Strategies Proposal (1/2)
20
Katherine Reynolds
Design Director
Morgan Ryan
Technical Director
Marquis Salazar
Marketing Director
Job Title Here
“Write key credentials and major highlights of the team member”
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Job Title Here
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Job Title Here
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21. OUR TEAM
for Inbound Marketing Strategies Proposal (2/2)
21
Job Title Here
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Job Title Here
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Dexter Murphy
Design Director
Aniyah Peters
Marketing Director

22. 22
TABLE
OF CONTENTS
01.Project Overview
o Project Context
o Project Goals
05.Company Overview
o About Us
o Our Team
06.Our Past Experience
o Client Testimonials
o Case Study
02.Our Capabilities
o What we Offer
o Our Process
• Foundation Building
• Launch
• Report, Revise, Relaunch
o Services Offered
03.Your Investment
o Text Here
o Text Here
07.Statement of Work
and Contract
o Text Here
o Text Here
04.Measure of Success
o Text Here
o Text Here
09.Next Steps
o Text Here
o Text Here

23. Rowan Hooper
Designation
Company Name
Lewis Spencer
Designation
Company Name
Job Title Here
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audience's attention.
CLIENT TESTIMONIALS
for Inbound Marketing Strategies Proposal (1/2)
23
Job Title Here
“Write key credentials and major highlights of the team member”
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audience's attention.

24. Ben Watts
Company name
Isabella Owen
Company name
Dexter Turner
Company name
Job Title Here
“Write key credentials and major highlights of the team member”
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audience's attention.
CLIENT TESTIMONIALS
for Inbound Marketing Strategies Proposal (2/2)
24
Job Title Here
“Write key credentials and major highlights of the team member”
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audience's attention.
Job Title Here
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audience's attention.

25. CASE STUDY
for Inbound Marketing Strategies Proposal
25
Project Goals
XYZ firm manufactures medical equipment for long- term and home care markets. They hire
us(company_name) for brand management, content marketing and lead nurturing campaigns for respiratory
therapy products. Their products provide aid for chronic lung diseases like oxygen concentrator.
Our Solution
We develop innovative strategy focusing on providing content related to acknowledging and educating patients and
physicians about the disease rather than product- centric approach. Website was redesigned with landing pages featuring
several buyer personas. Several activities that were performed – customized email marketing campaign, paid advertising,
social media marketing, etc.
Results
The integrated strategy efforts in addition to website was successful in attracting traffic to landing pages at faster pace. In just 10 months,
some of the statistics were improved –
• Website traffic - + 62,000
• Leads - +1,500
• Traffic increased by 42%
• Conversion rate 41%
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26. 26
TABLE
OF CONTENTS
01.Project Overview
o Project Context
o Project Goals
05.Company Overview
o About Us
o Our Team
02.Our Capabilities
o What we Offer
o Our Process
• Foundation Building
• Launch
• Report, Revise, Relaunch
o Services Offered
06.Our Past Experience
o Client Testimonials
o Case Study
07.Statement of Work
and Contract
o Text Here
o Text Here
03.Your Investment
o Text Here
o Text Here
04.Measure of Success
o Text Here
o Text Here
09.Next Steps
o Text Here
o Text Here

27. STATEMENT OF WORK AND CONTRACT
for Inbound Marketing Strategies Proposal
27
• Mutual Cooperation
o Agree to put our best efforts in return we expect your cooperation in providing needed
information regarding to website
Statement of Work
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to perform inbound marketing
services for the estimated total cost of $XXXX as outlined
Date: {date_submitted} _______________________
Between "us", {company_name}, and "you", {client_name}
01.
Contract
• Services Rendered
o 3 week opportunity to review our week and provide feedback
o We will meet once a month for consultation regarding analytical review and recommendations
o Not liable to the firm and third party for damages
o We will develop a content strategy for blog post
o Monitor your website performance
o We do not provide hosting
o Add text here
o Add text here
02.
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28. CONTRACT FOR INBOUND MARKETING
for Inbound Marketing Strategies Proposal
28
o Fifty percent of initial fees at the point of contract signing and it
will act as deposit
o Remaining 50% will be billed at end of first month
o We will provide you with necessary documents like purchase
order number and invoice regarding information
o Add text here
o Add text here
Terms of payment
o Right modify, reject, cancel or stop at any point processes but
are imbibed to reimburse us all costs and expenses
o Add text here
o Add text here
Plans Cancellation
o All efforts to preserve confidentiality of information
o Add text here
o Add text here
Confidentiality
o This agreement should commence from (date) and shall continue till
termination by either party by not less than 60 days notice given in writing.
o Add text here
o Add text here
Terms and Termination

29. 29
TABLE
OF CONTENTS
01.Project Overview
o Project Context
o Project Goals
05.Company Overview
o About Us
o Our Team
02.Our Capabilities
o What we Offer
o Our Process
• Foundation Building
• Launch
• Report, Revise, Relaunch
o Services Offered
06.Our Past Experience
o Client Testimonials
o Case Study
03.Your Investment
o Text Here
o Text Here
07.Statement of Work
and Contract
o Text Here
o Text Here
09.Next Steps
o Text Here
o Text Here
04.Measure of Success
o Text Here
o Text Here

30. NEXT STEPS
for Inbound Marketing Strategies Proposal
30
It is requested to read the contract to get the understanding of the details involved in
working with us. Everything should be fair, transparent and easily understandable at the
beginning in order to lay a solid foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find the
most suitable way to work together.
Discuss the desired changes
Accept the proposal
Sign and finalize the proposal
Submit an initial payment of 50% of total fee of project
Once we get the notification of your proposal acceptance, we will send you the separate
copy of the signed contract for your record
Feel free to contact
Text Here
Text Here
(User Assigned)
(User Title)
Signature
(Client Name)
Signature
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31. ICON SLIDES
for Inbound Marketing Strategies Proposal
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32. 32
Additional Slides

33. OUR MISSION
for Inbound Marketing Strategies Proposal
33
Vision
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Mission
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Goal
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34. Background:
Customer’s past
experience
Demographics:
Gender –
Age –
Annual Income –
Goals:
o Goal 1
o Goal 2
o Goal 3
o Goal 4
Challenges :
o Challenges 1
o Challenges 2
o Challenges 3
o Challenges 4
Common Objections:
o Text Here
o Text Here
o Text Here
o Text Here
Biggest Fears:
o Text Here
o Text Here
o Text Here
o Text Here
Adam Marshall
o Text Here
o Text Here
o Text Here
o Text Here
Biggest Fears:
BUYER PERSONA (1/2)
for Inbound Marketing Strategies Proposal
34
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35. BUYER PERSONA (2/2)
for Inbound Marketing Strategies Proposal
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TEXT HERE :PERSONA NAME :
DEMOGRAPHICS
Male or female? Age?
Income? Location?
IDENTIFIERS
Demeanor? Communication preferences?
BACKGROUND
Job? Career path? Family?
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36. 30,60,90 DAYS PLAN
for Inbound Marketing Strategies Proposal
36
30
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DA YS
60
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DA YS
90
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DA YS

37. ROADMAP
for Inbound Marketing Strategies Proposal
37
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2017
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2020
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2019

38. TIMELINE
for Inbound Marketing Strategies Proposal
38
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2016
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2017
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2018
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2019
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2020
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