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2. Content
2
Organizational Analysis
Organization Mapping
Existing Internal Communication Channel Analysis
Stakeholders Needs Assessment
SWOT Analysis
Challenges faced during Internal Communication
Planning & Evaluation
Define the target audience
Specify Channels for Communication
Internal Communication Plan
Internal Communication Strategy
30-60-90 Day’s Plan
Roadmap for Internal Communication
Measuring the Internal Communication Success
3. Content
3
Planning & Evaluation
Define the target audience
Specify Channels for Communication
Internal Communication Plan
Internal Communication Strategy
30-60-90 Day’s Plan
Roadmap for Internal Communication
Measuring the Internal Communication Success
Organizational Analysis
Organization Mapping
Existing Internal Communication Channel Analysis
Stakeholders Needs Assessment
SWOT Analysis
Challenges faced during Internal Communication
4. Organization Mapping
4
List
of Sites
Location
of Sites
Number
of Employees
Communication
Path
%age of Non-desk
Workers without Email
ABC, Austria Vienna 4,578 Top- down Add text here
ABC, Germany Berlin Add text here Bottom-Up Add text here
ABC, France Paris Add text here Add text here Add text here
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5. Existing Internal Communication Channel Analysis
5
Channel Content Frequency Owner Pros Cons
Emails Staff benefits Weekly HR High Clarity Doesn’t reach everyone
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6. Stakeholders Needs Assessment
6
Stakeholder
Type
Influence
Current
Channel used
Current
Limitations
Needs/
Expectations
Production worker
Needs to be informed on regular
basis
Internal bulletin boards
Management cannot monitor
whether the information has been
read by employees or not
High influence
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7. SWOT Analysis
7
› Lack of budget for new system
› Inefficient current tools
› Add text here
› Better systems for communication are
available
› Add text here
› Add text here
› Employee are open to innovation &
well equipped with knowledge
› Add text here
› Add text here.
› Problems with identifying the best
suitable product for the company
› New systems are expensive
› Add text here
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8. Challenges faced during Internal Communication
8
Challenge Very Important Important Secondary
Unable to reach out to all the
employees
Add text here
Add text here
9. Content
9
Organizational Analysis
Organization Mapping
Existing Internal Communication Channel Analysis
Stakeholders Needs Assessment
SWOT Analysis
Challenges faced during Internal Communication
Planning & Evaluation
Define the target audience
Specify Channels for Communication
Internal Communication Plan
Internal Communication Strategy
30-60-90 Day’s Plan
Roadmap for Internal Communication
Measuring the Internal Communication Success
10. Define the Target Audience
10
Organization
Entity
Employee
Type
Hierarchy
Employee
Lifecycle
Location
Production Staff Text here New Hire Add text here
HR Manager Upper Management Veteran Add text here
Marketing Sales Personnel Text here Add text here Add text here
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11. Specify Channels for Communication
11
Channel Pros Cons Good for
Central Communication (one to many)
› Scalable
› Reach multiple people
› Difficult to gauge impact
› Add text here
Updating larger employee group about
some initiative/concern
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12. Internal Communication Plan
12
Stakeholder Power/ Interest
Key Interest &
Issues
Communication
Vehicle
Frequency Comments
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13. Communication Strategy
13
BJECTIVE S RATEGY
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Establish engagement workshops, events & surveys
Support the vision & business priorities
Tailored communication for different demographics
Align staff information needs with matching delivery
Add your company specific text here
Add your company specific text here
Create focused, relevant, timely & consistent internal communication
Shift communication from informal to formal channels
14. 30-60-90 Days Plan
14
G
ALS
By 60 Days
› Establish engagement workshops
› Add your company specific
content here
› Add your company specific
content here
› Add your company specific
content here
By 90 Days
› Tailored communication for
different demographics
› Enterprise wide controlling
concept
› Add your company specific
content here
By 30 Days
› Define roles & responsibilities
› Create focused internal
communication
› Add your company specific
content here
› Add your company specific
content here
› Add your company specific
content here
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15. Roadmap for Internal Communication
15
2019
Publish
Daily Newsletters
April
Develop Mobile App to deliver
content directly to your Audience
June
Launch Podcast to fill the gap
between text and video
Sep
Digital wall display for
Environmental Information
Dec
Optimization
Achieved
16. Measuring the Internal Communication Success
16
Strongly Disagree Disagree Neutral Agree Strongly Agree
Is it difficult to seek senior
leadership support
15% 35% 22% 28% 19%
Internal communication has
a clear role & purpose in the
company
10% 9% 24% 46% 11%
Add your company specific
text here
6% 22% 15% 56% 6%
Add your company specific
text here
4% 12% 18% 64% 4%
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19. 19
Our Company
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Values Client
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Premium Services
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About Us
21. Timeline
21
2015 2016 2017 2018 2019
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22. Puzzle
22
04
03
05
02
01
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