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2. Table of Contents
01
Company Overview /
Elevator Pitch
08 Traction
07 Milestones Achieved
06 Product Roadmap
05
Value Proposition -
Product Service
04 The
Solution
02 Our Team
03 The Problem
09 Business Model
16 Competitive Landscape
15 Marketing Strategy
14 Go-to-Market Strategy
13 Growth Strategy
12 Expense Model
10 Revenue Streams
11 Revenue Model
17 SWOT Analysis
24 Exit Strategy
23 Shareholding Pattern
22 Use of Funds
21 Financing
20 Break-Even Analysis
18 Product Comparison
19 Financial Projection
2
3. Company Overview
Introduction
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Mission
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Our Mission & Vision
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S e r v i c e 0 4
S e r v i c e 0 2
S e r v i c e 0 1
S e r v i c e 0 3
Service Area
L o g o
L o g o
L o g o
L o g o
Offering
Clientele
3
4. Elevator Pitch
(Option 1 of 2)
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What’s the service/product?
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needs and capture your audience's attention.
What’s the service/product?
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What’s the core Problem you are solving?
4
5. Elevator Pitch (Option 2 of 2)
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audience's attention.
What’s the
service/product?
01
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audience's attention.
What’s the core Problem
you are solving?
02
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What’s your big
vision?
03
5
7. The Problem
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Example: In UK, stress results in 105 MM lost
workdays each year (For Health tech startup)
Problem 2
Example: 95% of companies make decision by either guessing or using
their gut. No one uses data analytics tools. (For analytics startups)
Problem 3
Example: Video files are too large to e-
mail. (For tech startups)
Problem 4
Example: Price is an important concern for customers
purchasing online (for E-commerce company)
Problem 1
01
02
03
04
These are some of the
factors undertaken to
calculate the Customer
Acquisition Cost, you
can modify them as per
your requirements
7
8. The Solution (Option 1 of 2)
04
01
03
02
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Solution
If the investor has no
clue what the product
does even after getting
deep into a pitch; now is
the time for a short
explanation or demo
8
9. The Solution (Option 2 of 2)
Solution
Text Here
Text Here
Text Here
Text Here
Text Here Text Here
Text Here
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Solution
If the investor has no
clue what the product
does even after getting
deep into a pitch; now is
the time for a short
explanation or demo
9
10. Value Proposition – Product/Services
What your
product do?
Benefits
How does
your product
work?
Features
What does it
feel to use
your product?
Experience
Company
Product
Ideal customer:
Product
What are the
emotional
drivers of
purchasing?
Wants
Risks of
switching to
your product?
Fears
What are the
hidden
needs?
Needs
What are the
rational
drivers of
purchasing?
Substitutes
What do people
currently do
instead?
Customer
10
11. Value Proposition – Product/Services (Option 2 Of 2)
Your
Offering
What The
Customer
Needs
The
Marketplace
Offerings
Your Value Proposition
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11
12. Product Roadmap
FY18 FY19
Q2 Q3 Q4 Q1 Q2
New
Platforms
New
Integrations
New
Channels
Enterprise
Ready
Native Mac
App
Android
Hubspot
Messenger
SSO
Ipad, Ios
Dropbox
WhatsApp
Teams
Bots
Exchange
NetSuite
Light
Users
Advanced
Reporting
Custom
Rights
We have categorized
product roadmap in to four
most common categories
just to give a basic idea on
classification which can be
altered by you as per your
requirement.
12
13. Milestones Achieved
Aug
FY17
03
Jan
FY17
01
Launched
the API Apr
FY17
02
Launched
Web App
10,000 users
Integrated in
50 Apps
Oct
FY17
04
100,000
users Nov
FY17
05
USD 1
million
Start
End
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Adding few success
stories with the investors
will grab their eyeballs and
further support your pitch
13
14. 14
Traction
We’re performing
amazing for these clients,
look at these results
Growing fast,
generating good
revenues
Any awards like best start-up,
best tech transforming
company etc.
A growing pipeline that will generate
USD XX in next X year
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824075
1160050
283525
868080
1449991
990356
1160050
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Any coverage in articles/news
Company’s
Logo
15. Business Model
How do you provide
your service?
How do you acquire
customers?
How do you
monetize?
Type of business model
(For E.G.: Freemium Model
With Consistent 3%
Conversion From Free To
Paid Plans)
This slide will be helpful in
making the investor
understand about how
your company works,
generates revenue and
structure of your business
model
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15
16. Business Model (Example Slide)
Company XX Makes Money When Users Make Money Rather Than Relying On Creating Value Through Added Service
Future Potential: Advertising
Advertising
Email
Distribution
partners
A/c types
Spending pattern
Credit history
Demographics &
preferences
History
Usage
Spending habits
Current market
deals/rates
Bank A/c
Credit card
Cell phone carrier
ISP
Loan
From: Includes: Based on: Fee types:
Large
expected
user
base
High
quality
user data
Premium
targeted
ads
High
profit
potential
+ + =
16
17. Revenue Streams
Supplier Commission
Anybody can open an A/c start
selling their product
Now
Partner Commission
Partner with other players in value
chain to increase business
Now
Selling in-house products
Selling products at profitable rates
Later
Indirect sources such as
advertising, affiliates etc.
Selling products at profitable rates
Later
Revenue
Streams
Revenue streams have
been classified in to 2
parts: present sources and
future sources and these
can be altered as per your
revenue model
17
18. Revenue Model
Life-time value of a
customer- $5000
Pricing - whether you will
be charging flat fee or %?
Recurring Revenue Frequency -
Once every six months / Once a year
Estimated Yearly Revenue - 100
clients x A units x B Fee = $ C Revenue
Expected conversion rate to get a
paid client- 10% of total customers
Expected
ARPU- $ 100
We have considered 6 most
important and commonly
considered factors which are
expected by the investors to
be a part of their revenue
model
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18
19. Expense Model (Option 1 of 2)
Name top 3
expenses like
Employee Expense,
IT expenses &
License purchase
expenses
Key Expenses needed to
generate revenue?
1 month
How long is sales
cycle to get a client?
Name of company
& purpose it
serves
Any unique strategic
alliances?
$ 50
Average cost to
acquire a customer
$ 30
Cost to maintain a
customer and build
a recurring sales?
Now: $5000 |
After: $50,000
Monthly burn rate, now
vs. after funding?
1 Year
How long will new
funding last?
Investors would like to
understand how your
company would manage
the funding and
understand the key
expenses that you will be
making
19
20. Expense Model (Option 2 of 2)
Name top 3
expenses like
Employee Expense,
IT expenses &
License purchase
expenses
Key Expenses needed to
generate revenue?
1 month
How long is sales
cycle to get a client?
Name of company
& purpose it
serves
Any unique strategic
alliances?
$ 50
Average cost to
acquire a customer
$ 30
Cost to maintain a
customer and build
a recurring sales?
Now: $5000 |
After: $50,000
Monthly burn rate, now
vs. after funding?
1 Year
How long will new
funding last?
Investors would like to
understand how your
company would manage
the funding and
understand the key
expenses that you will be
making
20
21. Growth
Strategy
Acquiring Customers
✓ Online marketing like SEO, SMM,
deal of the day
✓ Refer a friend
✓ Loyalty discounts
✓ Incentive for employees on
increasing sales
Retaining Customers
✓ Dedicated customer service
representative
✓ Customer Feedback System
in place
Staying Competitive
✓ Consumer product advisory
board to drive consumer features
✓ Add Android App
✓ Add iOS App
Marketing
& Sales
Customer
Service
Product
Development
We have covered the most
important components of
the growth strategy which
differs from company to
company and can be
altered accordingly
21
22. Go-to-Market Strategy
Provocation DiscoveryDiscovery Design Recommendation
Outcomes ✓Goal Alignment/Validation ✓Verify The Nature Of The
Market Opportunity
✓Determine How You Will
‘Play’ (GTM Model)
✓Identify How You Will
Measure Results (Metrics)
✓Determine How You Will
‘Win’
Inputs/
Tasks
✓Review Market Data
✓Validate Project Approach
✓Design & Schedule Work Plan
✓Organize Core & Steering
Teams
✓Identify Define, & Map Markets
✓Determine Buying Processes And
Choice Drivers
✓Asses Addressable Markets W/
Attractiveness Criteria
✓Determine Company’s Ability To
Compete In Attractive Markets
✓Identify Key Buying Influencers &
Desired Behavioral Objectives
✓Determine The Optimal Offering &
Positioning For Target Markets
✓Determine Ideal Channel Partner
Criteria
✓Identify, Assess And Prioritize
Potential Channel Partners By
Targets Markets
✓Develop Recommendation
For Go To Market Approach
✓Market-channel Positioning
Platform Tested
✓Organizational Alignment
Assessed
Focus ✓Clarify Desired Outcomes/
Objectives
✓Identify Market Attractiveness
Factors, And ‘As Is’ Situation
✓Understanding The
Opportunity To Create
Deferential Advantage
✓Identify And Assess Market
Channel Options
✓The Best Channel Approach
Key
Question
✓ What Are We Trying To
Accomplish?
✓ What Are The Potential
Markets?
✓ Where Should We Compete
And What Must We Deliver?
✓ What Go To Market
Aooroach Is Optimal?
✓ What Is Winning Worth?
This slide varies but the
goal is the same: Show
you’re thinking about (or
have data or an unfair
advantage in) distribution.
22
25. Product Comparison
Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C
25
26. SWOT Analysis (Option 1 of 3)
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Strength
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Opportunity
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Weakness
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Threat
SWOT
26
27. SWOT Analysis (Option 2 of 3) 27
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Strength
S
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Opportunity
O
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Weakness
W
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Threat
T
28. SWOT Analysis (Option 3 of 3)
S
W
O
T
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Strength
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Opportunity
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Threat
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Weakness
28
31. 31
Investment Terms
Preferred Equity (convertible in to common) @ X pre-money valuation
Convertible note @ $X valuation cap; 1.5 X premium
Financing
$5 MM
How much
capital are you
willing to raise?
$10 MM
Valuation of the
company
32. Use Of Funds
38%
16%
30%
16%
New Hires
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Operational Cost
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Marketing
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Product Development
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Relevant Example
✓ Sales & Marketing, Hire key employees,
Founder Salaries
✓ Build out/further develop technology, File
patents
✓ Achieve key milestones: 1st client?
Breakeven time? 3x Revenue growth?
Be thoughtful about this
slide, since that’s how VCs
think about finances. And
definitely don’t try to
project anything beyond
two years. It’s just not
reasonable.
32
33. Shareholding Pattern
Shareholding Pattern
15 10%
5 3%
12 8%
158 100%
41 27%
85 56%
Total Shares
Before Funding
09 7%
12 10%
13 10%
126 100%
47 37%
45 36%
Total Shares
After FundingShareholder
Name
Name 1
Name 2
Name 3
Name 5
Name 4
Total
33
34. Exit Strategy
Acquisition: Most likely exit options for companies:
✓ Name potential companies (any unique relationship with them)
✓ Name type/category of companies that could acquire you?
✓ Why would they acquire you? How do you fir in their category?
✓ Why won’t they try to built it themselves?
Financial Buyer: Will your company generate excess
cash flow that could make it attractive to financial buyers
to generate a return?
IPO: Least likely exit for a company, but a probability.
Preferred strategy only when no buyer could afford the
valuation of your company.
34
35. Client Testimonials 35
Robin Clark
Designer
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Marry Parker
CEO & Founder
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36. 36
Office 1 Office 2
Email ID
Contact Details
Address with
Contact details
Address with
Contact details
Email ID
Contact Details
Address with
Contact details
Address with
Contact details
Email ID
Contact Details
Address with
Contact details
Address with
Contact details
Contact
Details
37. 37
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It’s Time For A
Coffee Break
39. 39
4
6
8
10
0
2
4
6
8
10
12
2015 2016 2017 2018
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Bar Graph
40. Line Chart
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Profit(InThousands)
92%
80%
✓ Product 1 ✓ Product 2
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40
41. Donut Pie Chart
40%
20%
30%
10%
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41
42. Clustered Bar
0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Q4
Unit Count
✓ Product 1 ✓ Product 2 ✓ Product 3
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42
45. 45
Our Mission
Mission 01
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Vision 02
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Goal 03
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46. Name Here
Designation
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image.
Name Here
Designation
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image.
Name Here
Designation
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image.
Our Team 46
47. About Us
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47
48. Our Goal
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Our Goal 01
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Our Goal 02
48
49. Comparison
2015 2016 2017
Female 30% 40% 60%
Male 70% 60% 40%
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60%
40%
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49
50. Maximum
$75
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Monthly
Minimum
$10
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Monthly
Medium
$25
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Monthly
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Financial
50
51. 51
If the plan doesn’t
work CHANGE
the PLAN, not the
GOAL.
Quotes
52. Dashboard
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80%
High
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40%
Low
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65%
Medium
52
53. Puzzle
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54. $✓ This slide is 100% editable. Adapt it to
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Target
54
55. Mind Map
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01
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02
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04
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03
55
56. Time Line
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Text Here
2013
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2015
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2017
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2014
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2016
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Text Here
2018
01 02 03 04 05 06
56
58. Bulb With
Idea
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02
03
04
05
01
58
59. 59
Magnify
Glass
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