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2. Table Of Contents
Company Overview /
Elevator Pitch
01
Our Team02
The Problem03
The Solution04
Value Proposition -
Product Service
05
Product Roadmap06
Milestones Achieved07
Traction08
Business Model09
Revenue Streams10
Revenue Model11
Expense Model12
Growth Strategy13
Go-to-Market Strategy14
Marketing Strategy15
Competitive Landscape16
SWOT Analysis17
Product Comparison18
Financial Projection19
Break-Even Analysis20
Financing21
Use of Funds22
Shareholding Pattern23
Exit Strategy24
2
3. Introduction
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Mission
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Vision
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Service Area
Service 1
• Text Here
• Text Here
• Text Here
Service 2
• Text Here
• Text Here
• Text Here
Service 3
• Text Here
• Text Here
• Text Here
Service 4
• Text Here
• Text Here
• Text Here
Offering
Clientele
Logo Logo Logo Logo
Company Overview
3
4. Elevator Pitch
(Option 1 Of 2)
What’s the service/product?
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capture your audience's attention.
What’s the core problem
you are solving?
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capture your audience's attention.
What’s your big vision?
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4
5. What’s the
service/product?
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What’s the core
problem you are
solving?
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capture your
audience's attention.
What’s your big
vision?
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Elevator Pitch
(Option 2 Of 2)
5
6. Designation
Designation
Designation
Designation
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Name Here
Primary
Responsibilities
Name Here
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Primary
Responsibilities
Name Here
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Primary
Responsibilities
Name Here
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Primary
Responsibilities
Our Team 6
7. Example: Price is an important concern for customers
purchasing online (for E-commerce company)
Problem 1
Example: Video files are too large to e-mail. (For tech
startups)
Problem 4
Example: In UK, stress results in 105 MM lost workdays
each year (For Health tech startup)
Problem 2
Example: 95% of companies make decision by either
guessing or using their gut. No one uses data analytics tools.
(For analytics startups)
Problem 3
The Problem
To better illustrate your
problem, as well as convey the
problem statement to
someone who’s less immersed
in it than you, consider adding
some components in the
following way: 1. Customer
Tries Something; 2. Here’s the
terrible they are facing; 3.
Existing solutions are
broken/Non-existent
7
8. Solution
The Solution
(Option 1 Of 2)
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If the investor has no
clue what the product
does even after getting
deep into a pitch; now is
the time for a short
explanation or demo
8
9. The Solution (Option 2 of 2)
01 02
03 05
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Solution
If the investor has no
clue what the product
does even after getting
deep into a pitch; now
is the time for a short
explanation or demo
9
10. Customer
Wants
What are the
emotional
drivers of
Purchasing
Fears
Risks of
switching
to your
product
Needs
What are
the
hidden
needs?
What are the
rational
drivers of
Purchasing
Substitutes
What do
people
currently do
instead?
Value Proposition – Product/Services (Option 1 of 2)
Company:
Product:
Ideal Customer:
Product
Features
How does
your
product
work?
Experience
What does it
feel like to
use your
Product?
Benefits
What your
product do
10
11. Value Proposition – Product/Services (Option 2 of 2)
Your Offering
What The
Customer
Needs
The
Marketplace
Offerings
01 02
03
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Your Value
Proposition
11
12. Product Roadmap
FY18 FY19
Q2 Q3 Q4 Q1 Q2
New Platforms
New Integrations
New Channels
Enterprise Ready
Android iPad, iOS Native Mac App
HubSpot Dropbox BOTS NetSuite
Messenger WhatsApp Exchange
SSO Teams Light Users Advanced ReportingCustom Rights
We have categorized
product roadmap in to four
most common categories
just to give a basic idea on
classification which can be
altered by you as per your
requirement.
12
13. Milestones Achieved
Launched the API
Jan
FY17
Launched Web App
Apr
FY17
• 10,000 users
• Integrated in 50 Apps
Oct
FY17
100,000 Users
Aug
FY17 USD 1 million
Oct
FY17
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Adding few success
stories with the
investors will grab their
eyeballs and further
support your pitch
13
14. Traction
Any awards like Best Start-
up, Best tech transforming
company etc.
Growing fast, Generating
good revenues
“Any coverage in
articles/ news”
A growing pipeline that will
generate USD XX in next X
year
We’re performing amazing
for these clients, look at
these results
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
14
15. Business Model
How do you provide
your service?
Type of Business Model
(For e.g.: Freemium model
with consistent 3% conversion
from free to paid plans)
How do you acquire
customers?
How do you
monetize?
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This slide will be helpful
in making the investor
understand about how
your company works,
generates revenue and
structure of your
business model
15
16. Business Model (Example Slide)
From:
Advertising
Email
Distribution
partners
User
Acquisition
Includes:
A/c types
Spending pattern
Credit history
Demographics &
preferences
Gather User
information
Based on:
History
Usage
Spending habits
Current market
deals/rates
Intelligent
Suggestion
Fee types:
Bank A/c
Credit card
Cell phone carrier
ISP Loan
User switches
= Referral fee
Future Potential: Advertising
Company XX makes money when users make money rather than relying on creating value through added service
Large expected
user base
High quality
user data
Premium
targeted ads
High profit
potential+ + =
16
17. Revenue Streams
Revenue
Streams
Supplier Commission
Anybody can open an A/c
start selling their product
Indirect sources
such as advertising,
affiliates etc.
Selling products at profitable
rates
Partner Commission
Partner with other players
in value chain to increase
business
Selling in-house
products
Selling products at
profitable rates
Revenue streams have
been classified in to 2
parts: present sources and
future sources and these
can be altered as per your
revenue model
17
18. Revenue
Model
Pricing - whether you will
be charging flat fee or %?
Estimated Yearly
Revenue - 100 clients x A
units x B Fee = $ C Revenue
Recurring Revenue
Frequency - Once every
six months / Once a year
Expected
ARPU- $ 100
Expected conversion
rate to get a paid client-
10% of total customers
Life-time value of a
customer- $5000
We have considered 6
most important and
commonly considered
factors which are expected
by the investors to be a
part of their revenue model
18
19. Expense Model (Option 1 of 2)
$ 50
Average cost to
acquire a customer
$ 30
Cost to maintain a
customer and build a
recurring sales?
Now: $5000 |
After: $50,000
Monthly burn rate,
now vs. after funding?
1 Year
How long will new
funding last?
Name top 3 expenses
like Employee Expense,
IT expenses & License
purchase expenses
Key Expenses needed to
generate revenue?
1 month
How long is sales
cycle to get a
client?
Name of
company &
purpose it
serves
Any unique strategic
alliances?
Investors would like to
understand how your
company would manage
the funding and understand
the key expenses that you
will be making
19
20. Expense Model (Option 2 of 2)
$ 50
Average cost to
acquire a customer
$ 30
Cost to maintain a
customer and build a
recurring sales?
Now: $5000 |
After: $50,000
Monthly burn rate,
now vs. after funding?
1 Year
How long will new
funding last?
Name top 3 expenses
like Employee Expense,
IT expenses & License
purchase expenses
Key Expenses needed to
generate revenue?
1 month
How long is sales
cycle to get a
client?
Name of
company &
purpose it
serves
Any unique strategic
alliances?
Investors would like to
understand how your
company would manage
the funding and understand
the key expenses that you
will be making
20
21. Growth
Strategy
Marketing &
Sales
Acquiring Customers
• Online marketing like
SEO, SMM, deal of the
day
• Refer a friend
• Loyalty discounts
• Incentive for employees
on increasing sales
Customer
Service
Retaining Customers
• Dedicated customer
service
representative
• Customer
Feedback System
in place
• Consumer product
advisory board to
drive consumer
features
• Add Android App
• Add iOS App
Product
Development
Staying Competitive
We have covered the most
important components of
the growth strategy which
differs from company to
company and can be
altered accordingly
21
22. Go-to-Market Strategy
Key
Question
• What are we trying to
accomplish?
• What are the potential
markets?
• Where should we compete
and what must we deliver?
• What go to market aooroach
is optimal?
• What is winning worth?
Focus
• Clarify desired outcomes/
objectives
• Identify market
attractiveness factors, and
‘as is’ situation
• Understanding the
opportunity to create
deferential advantage
• Identify and assess market
channel options
• The best channel approach
Inputs/
Tasks
• Review market data
• Validate project approach
• Design & schedule work
plan
• Organize core & steering
teams
• Identify define, & map
markets
• Determine buying processes
and choice drivers
• Asses addressable markets
W/ attractiveness criteria
• Determine company’s ability
to compete in attractive
markets
• Identify key buying
influencers & desired
behavioral objectives
• Determine the optimal
offering & positioning for
target markets
• Determine ideal channel
partner criteria
• Identify, assess and
prioritize potential channel
partners by targets markets
• Develop recommendation
for go to market approach
• Market-channel positioning
platform tested
• Organizational alignment
assessed
Outcomes • Goal alignment/validation
• Verify the nature of the
market opportunity
• Determine how you will ‘win’
• Determine how you will
‘play’ (GTM model)
• Identify how you will
measure results (metrics)
Provocation DesignDiscovery Diagnostic
Recomme
ndation
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goal is the same: Show
you’re thinking about (or
have data or an unfair
advantage in)
distribution.
22
23. Marketing Strategy
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Email Marketing
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audience's attention.
Blog
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audience's attention.
Search Engine Optimization
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audience's attention.
Website Design
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audience's attention.
Social Media
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audience's attention.
Analytics & Reporting
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audience's attention.
Paid Advertising
23
24. Competitive Landscape
Company Logo
Company Logo
Company Logo
Direct
Competitors
Industry Segment 1
Industry Segment 2
Industry Segment 3
Company Logo
Company Logo
Company Logo
Indirect
Competitors
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25. Product Comparison
Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C
25
26. SWOT Analysis (Option 1 Of 3)
Weaknesses
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Opportunities
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Strengths
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Threats
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26
27. SWOT Analysis
(Option 2 Of 3)
Strengths
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Weaknesses
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Opportunities
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Threats
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27
28. SWOT Analysis (Option 3 Of 3)
Weaknesses
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28
31. $ 5 MM
How much capital
are you willing to
raise?
$ 10 MM
Valuation of the
company
Investment Terms
Preferred Equity (convertible in to common) @ X pre-money valuation
Convertible note @ $X valuation cap; 1.5 X premium
Financing
31
32. Use of Funds
42%
New Hires
16%
Operational Cost
28%
Marketing
14%
Product
Development
Relevant Example
• Sales & Marketing, Hire key employees,
Founder Salaries
• Build out/further develop technology, File
patents
• Achieve key milestones: 1st client?
Breakeven time? 3x Revenue growth?
Be thoughtful about this
slide, since that’s how
VCs think about finances.
And definitely don’t try to
project anything beyond
two years. It’s just not
reasonable.
32
33. Shareholding Pattern
Name 1 85 45
Name 2 41 47
Name 3
15 09
Name 4
5 12
Name 5
12 13
Total 158 126
Shareholder
Name
Before Funding
Total Shares
After Funding
Total Shares
Shareholding Pattern
56%
27%
10%
3%
8%
100%
36%
37%
10%
10%
100%
7%
33
34. Exit
Strategy
Acquisition: Most likely exit options for companies:
• Name potential companies (any unique relationship with them)
• Name type/category of companies that could acquire you?
• Why would they acquire you? How do you fir in their category?
• Why won’t they try to built it themselves?
IPO: Least likely exit for a company, but a probability.
Preferred strategy only when no buyer could afford the
valuation of your company.
Financial Buyer: Will your company generate excess cash
flow that could make it attractive to financial buyers to
generate a return?
34
36. Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
Office 2Office 1
Contact Details
Name 1
Email Id
Contact Detail
Name 2
Email Id
Contact Detail
Name 3
Email Id
Contact Detail 36
39. Line Chart
0
10
20
30
40
50
60
70
80
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08
Inpercentage
In years
• Product 01 • Product 02
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39
40. 0
5
10
15
20
25
30
35
02-05-2017
07-05-2017
12-05-201716-05-2017
22-05-2017
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• Product 01
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• Product 02
Radar Chart
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40
41. Column Chart
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0%
10%
20%
30%
40%
50%
60%
2014 2015 2016 2017
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0%
10%
20%
30%
40%
50%
60%
2014 2015 2016 2017
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• Product 01 • Product 02
41
42. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DecNovOctSepAugJulJunMayAprMarFebJan
This graph/chart is linked to excel, and changes automatically based on
data. Just left click on it and select “Edit Data”.
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• Product 1
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• Product 2
Area Chart
42
45. Our Mission
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45
46. Our Team
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John Deo
CEO
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Mack Paul
Graphic Designer
Jenny Sam
Editor
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47. • This slide is 100% editable. Adapt it to your
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About Us
47
48. Our Goal
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49. VS
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75%
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60%
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Comparison
49
50. 40 Dollar
80 Dollar
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Financial
50
51. Quotes
It’s not just about being better. It’s about being different.
You need to give people a reason to choose your
business. 51
52. 01 02 03 04
High Speed
On 81 %
Dashboard
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53. Timeline
Start End
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201820172016
53
55. Our Target
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57. Circular
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Your Text
Here
57
58. Venn
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59. Mind Map
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60. Puzzle
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01
02 04
03 05
60
61. IDEA
Creation
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62. Magnifying Glass
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63. Address:
# street number, city, state
Email Address:
emailaddress123@.com
Contact numbers:
0123456789
Thanks For
Watching!
63