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Sample Presentation
for Business Plan
Your Company Name
Table Of Contents
Company Overview /
Elevator Pitch
01
Our Team02
The Problem03
The Solution04
Value Proposition -
Product Service
05
Product Roadmap06
Milestones Achieved07
Traction08
Business Model09
Revenue Streams10
Revenue Model11
Expense Model12
Growth Strategy13
Go-to-Market Strategy14
Marketing Strategy15
Competitive Landscape16
SWOT Analysis17
Product Comparison18
Financial Projection19
Break-Even Analysis20
Financing21
Use of Funds22
Shareholding Pattern23
Exit Strategy24
2
Introduction
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Mission
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Vision
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Service Area
Service 1
• Text Here
• Text Here
• Text Here
Service 2
• Text Here
• Text Here
• Text Here
Service 3
• Text Here
• Text Here
• Text Here
Service 4
• Text Here
• Text Here
• Text Here
Offering
Clientele
Logo Logo Logo Logo
Company Overview
3
Elevator Pitch
(Option 1 Of 2)
What’s the service/product?
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capture your audience's attention.
What’s the core problem
you are solving?
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What’s your big vision?
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4
What’s the
service/product?
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What’s the core
problem you are
solving?
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What’s your big
vision?
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Elevator Pitch
(Option 2 Of 2)
5
Designation
Designation
Designation
Designation
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Name Here
Primary
Responsibilities
Name Here
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Primary
Responsibilities
Name Here
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Primary
Responsibilities
Name Here
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Primary
Responsibilities
Our Team 6
Example: Price is an important concern for customers
purchasing online (for E-commerce company)
Problem 1
Example: Video files are too large to e-mail. (For tech
startups)
Problem 4
Example: In UK, stress results in 105 MM lost workdays
each year (For Health tech startup)
Problem 2
Example: 95% of companies make decision by either
guessing or using their gut. No one uses data analytics tools.
(For analytics startups)
Problem 3
The Problem
To better illustrate your
problem, as well as convey the
problem statement to
someone who’s less immersed
in it than you, consider adding
some components in the
following way: 1. Customer
Tries Something; 2. Here’s the
terrible they are facing; 3.
Existing solutions are
broken/Non-existent
7
Solution
The Solution
(Option 1 Of 2)
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If the investor has no
clue what the product
does even after getting
deep into a pitch; now is
the time for a short
explanation or demo
8
The Solution (Option 2 of 2)
01 02
03 05
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Solution
If the investor has no
clue what the product
does even after getting
deep into a pitch; now
is the time for a short
explanation or demo
9
Customer
Wants
What are the
emotional
drivers of
Purchasing
Fears
Risks of
switching
to your
product
Needs
What are
the
hidden
needs?
What are the
rational
drivers of
Purchasing
Substitutes
What do
people
currently do
instead?
Value Proposition – Product/Services (Option 1 of 2)
Company:
Product:
Ideal Customer:
Product
Features
How does
your
product
work?
Experience
What does it
feel like to
use your
Product?
Benefits
What your
product do
10
Value Proposition – Product/Services (Option 2 of 2)
Your Offering
What The
Customer
Needs
The
Marketplace
Offerings
01 02
03
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Your Value
Proposition
11
Product Roadmap
FY18 FY19
Q2 Q3 Q4 Q1 Q2
New Platforms
New Integrations
New Channels
Enterprise Ready
Android iPad, iOS Native Mac App
HubSpot Dropbox BOTS NetSuite
Messenger WhatsApp Exchange
SSO Teams Light Users Advanced ReportingCustom Rights
We have categorized
product roadmap in to four
most common categories
just to give a basic idea on
classification which can be
altered by you as per your
requirement.
12
Milestones Achieved
Launched the API
Jan
FY17
Launched Web App
Apr
FY17
• 10,000 users
• Integrated in 50 Apps
Oct
FY17
100,000 Users
Aug
FY17 USD 1 million
Oct
FY17
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Adding few success
stories with the
investors will grab their
eyeballs and further
support your pitch
13
Traction
Any awards like Best Start-
up, Best tech transforming
company etc.
Growing fast, Generating
good revenues
“Any coverage in
articles/ news”
A growing pipeline that will
generate USD XX in next X
year
We’re performing amazing
for these clients, look at
these results
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
14
Business Model
How do you provide
your service?
Type of Business Model
(For e.g.: Freemium model
with consistent 3% conversion
from free to paid plans)
How do you acquire
customers?
How do you
monetize?
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This slide will be helpful
in making the investor
understand about how
your company works,
generates revenue and
structure of your
business model
15
Business Model (Example Slide)
From:
Advertising
Email
Distribution
partners
User
Acquisition
Includes:
A/c types
Spending pattern
Credit history
Demographics &
preferences
Gather User
information
Based on:
History
Usage
Spending habits
Current market
deals/rates
Intelligent
Suggestion
Fee types:
Bank A/c
Credit card
Cell phone carrier
ISP Loan
User switches
= Referral fee
Future Potential: Advertising
Company XX makes money when users make money rather than relying on creating value through added service
Large expected
user base
High quality
user data
Premium
targeted ads
High profit
potential+ + =
16
Revenue Streams
Revenue
Streams
Supplier Commission
Anybody can open an A/c
start selling their product
Indirect sources
such as advertising,
affiliates etc.
Selling products at profitable
rates
Partner Commission
Partner with other players
in value chain to increase
business
Selling in-house
products
Selling products at
profitable rates
Revenue streams have
been classified in to 2
parts: present sources and
future sources and these
can be altered as per your
revenue model
17
Revenue
Model
Pricing - whether you will
be charging flat fee or %?
Estimated Yearly
Revenue - 100 clients x A
units x B Fee = $ C Revenue
Recurring Revenue
Frequency - Once every
six months / Once a year
Expected
ARPU- $ 100
Expected conversion
rate to get a paid client-
10% of total customers
Life-time value of a
customer- $5000
We have considered 6
most important and
commonly considered
factors which are expected
by the investors to be a
part of their revenue model
18
Expense Model (Option 1 of 2)
$ 50
Average cost to
acquire a customer
$ 30
Cost to maintain a
customer and build a
recurring sales?
Now: $5000 |
After: $50,000
Monthly burn rate,
now vs. after funding?
1 Year
How long will new
funding last?
Name top 3 expenses
like Employee Expense,
IT expenses & License
purchase expenses
Key Expenses needed to
generate revenue?
1 month
How long is sales
cycle to get a
client?
Name of
company &
purpose it
serves
Any unique strategic
alliances?
Investors would like to
understand how your
company would manage
the funding and understand
the key expenses that you
will be making
19
Expense Model (Option 2 of 2)
$ 50
Average cost to
acquire a customer
$ 30
Cost to maintain a
customer and build a
recurring sales?
Now: $5000 |
After: $50,000
Monthly burn rate,
now vs. after funding?
1 Year
How long will new
funding last?
Name top 3 expenses
like Employee Expense,
IT expenses & License
purchase expenses
Key Expenses needed to
generate revenue?
1 month
How long is sales
cycle to get a
client?
Name of
company &
purpose it
serves
Any unique strategic
alliances?
Investors would like to
understand how your
company would manage
the funding and understand
the key expenses that you
will be making
20
Growth
Strategy
Marketing &
Sales
Acquiring Customers
• Online marketing like
SEO, SMM, deal of the
day
• Refer a friend
• Loyalty discounts
• Incentive for employees
on increasing sales
Customer
Service
Retaining Customers
• Dedicated customer
service
representative
• Customer
Feedback System
in place
• Consumer product
advisory board to
drive consumer
features
• Add Android App
• Add iOS App
Product
Development
Staying Competitive
We have covered the most
important components of
the growth strategy which
differs from company to
company and can be
altered accordingly
21
Go-to-Market Strategy
Key
Question
• What are we trying to
accomplish?
• What are the potential
markets?
• Where should we compete
and what must we deliver?
• What go to market aooroach
is optimal?
• What is winning worth?
Focus
• Clarify desired outcomes/
objectives
• Identify market
attractiveness factors, and
‘as is’ situation
• Understanding the
opportunity to create
deferential advantage
• Identify and assess market
channel options
• The best channel approach
Inputs/
Tasks
• Review market data
• Validate project approach
• Design & schedule work
plan
• Organize core & steering
teams
• Identify define, & map
markets
• Determine buying processes
and choice drivers
• Asses addressable markets
W/ attractiveness criteria
• Determine company’s ability
to compete in attractive
markets
• Identify key buying
influencers & desired
behavioral objectives
• Determine the optimal
offering & positioning for
target markets
• Determine ideal channel
partner criteria
• Identify, assess and
prioritize potential channel
partners by targets markets
• Develop recommendation
for go to market approach
• Market-channel positioning
platform tested
• Organizational alignment
assessed
Outcomes • Goal alignment/validation
• Verify the nature of the
market opportunity
• Determine how you will ‘win’
• Determine how you will
‘play’ (GTM model)
• Identify how you will
measure results (metrics)
Provocation DesignDiscovery Diagnostic
Recomme
ndation
This slide varies but the
goal is the same: Show
you’re thinking about (or
have data or an unfair
advantage in)
distribution.
22
Marketing Strategy
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Email Marketing
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Blog
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Search Engine Optimization
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Website Design
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Social Media
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Analytics & Reporting
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Paid Advertising
23
Competitive Landscape
Company Logo
Company Logo
Company Logo
Direct
Competitors
Industry Segment 1
Industry Segment 2
Industry Segment 3
Company Logo
Company Logo
Company Logo
Indirect
Competitors
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Product Comparison
Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C
25
SWOT Analysis (Option 1 Of 3)
Weaknesses
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Opportunities
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Strengths
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Threats
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26
SWOT Analysis
(Option 2 Of 3)
Strengths
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Weaknesses
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Opportunities
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Threats
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27
SWOT Analysis (Option 3 Of 3)
Weaknesses
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Strengths
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Threats
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Opportunities
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28
Financial Projections
FY18 FY19 FY20 FY21 FY22 FY23
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($ MM) 650 700 750 800 850 900
Total Expenses ($ MM) 60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost ($ MM) 10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT margin 10% 11% 12% 11% 10% 9%
29
Break-Even Analysis
Units of Output
Fixed Cost
($)
Variable Cost
($)
Total Cost
($)
Sales
Revenue ($)
Profit/(Loss)
($)
100 5000 1000 6000 2000 (4000)
200 5000 2000 7000 4000 (3000)
300 5000 3000 8000 6000 (2000)
400 5000 4000 9000 8000 (1000)
500 5000 5000 10000 10000 -
600 5000 6000 11000 12000 1000
700 5000 7000 12000 14000 2000
Key Comments on the table
30
$ 5 MM
How much capital
are you willing to
raise?
$ 10 MM
Valuation of the
company
Investment Terms
Preferred Equity (convertible in to common) @ X pre-money valuation
Convertible note @ $X valuation cap; 1.5 X premium
Financing
31
Use of Funds
42%
New Hires
16%
Operational Cost
28%
Marketing
14%
Product
Development
Relevant Example
• Sales & Marketing, Hire key employees,
Founder Salaries
• Build out/further develop technology, File
patents
• Achieve key milestones: 1st client?
Breakeven time? 3x Revenue growth?
Be thoughtful about this
slide, since that’s how
VCs think about finances.
And definitely don’t try to
project anything beyond
two years. It’s just not
reasonable.
32
Shareholding Pattern
Name 1 85 45
Name 2 41 47
Name 3
15 09
Name 4
5 12
Name 5
12 13
Total 158 126
Shareholder
Name
Before Funding
Total Shares
After Funding
Total Shares
Shareholding Pattern
56%
27%
10%
3%
8%
100%
36%
37%
10%
10%
100%
7%
33
Exit
Strategy
Acquisition: Most likely exit options for companies:
• Name potential companies (any unique relationship with them)
• Name type/category of companies that could acquire you?
• Why would they acquire you? How do you fir in their category?
• Why won’t they try to built it themselves?
IPO: Least likely exit for a company, but a probability.
Preferred strategy only when no buyer could afford the
valuation of your company.
Financial Buyer: Will your company generate excess cash
flow that could make it attractive to financial buyers to
generate a return?
34
Client
Testimonials
Name Here
Designation
Name Here
Designation
35
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
Address with
Contact Details
Office 2Office 1
Contact Details
Name 1
Email Id
Contact Detail
Name 2
Email Id
Contact Detail
Name 3
Email Id
Contact Detail 36
Coffee
Break
10:15 To10:30 am.
37
Charts &
Graph
38
Line Chart
0
10
20
30
40
50
60
70
80
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08
Inpercentage
In years
• Product 01 • Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
39
0
5
10
15
20
25
30
35
02-05-2017
07-05-2017
12-05-201716-05-2017
22-05-2017
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• Product 01
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• Product 02
Radar Chart
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data. Just left click on it and select “Edit Data”.
40
Column Chart
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0%
10%
20%
30%
40%
50%
60%
2014 2015 2016 2017
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0%
10%
20%
30%
40%
50%
60%
2014 2015 2016 2017
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• Product 01 • Product 02
41
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DecNovOctSepAugJulJunMayAprMarFebJan
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data. Just left click on it and select “Edit Data”.
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• Product 1
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• Product 2
Area Chart
42
Stacked Column
45
65
80
100
120
140
160
180
200
220
240
270
60
85
100
130
150
180
220
250
290
320
350
400
0
100
200
300
400
500
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales(InPercentage)
• Product 01 • Product 02
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Additional
Slides
44
Our Mission
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45
Our Team
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John Deo
CEO
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Mack Paul
Graphic Designer
Jenny Sam
Editor
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About Us
47
Our Goal
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48
VS
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75%
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60%
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Comparison
49
40 Dollar
80 Dollar
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Financial
50
Quotes
It’s not just about being better. It’s about being different.
You need to give people a reason to choose your
business. 51
01 02 03 04
High Speed
On 81 %
Dashboard
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Timeline
Start End
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201820172016
53
Russia
Brazil
Australia
United States of
America
20%
USA
40%
Brazil
60%
Australia
80%
Russia
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Location
54
Our Target
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Silhouettes
Text
Here
03
Text
Here
04
Text
Here
01
Text
Here
02
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Circular
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Your Text
Here
57
Venn
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Mind Map
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Puzzle
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Sample Presentation For Business Plan PowerPoint Presentation Slides

  • 1. Sample Presentation for Business Plan Your Company Name
  • 2. Table Of Contents Company Overview / Elevator Pitch 01 Our Team02 The Problem03 The Solution04 Value Proposition - Product Service 05 Product Roadmap06 Milestones Achieved07 Traction08 Business Model09 Revenue Streams10 Revenue Model11 Expense Model12 Growth Strategy13 Go-to-Market Strategy14 Marketing Strategy15 Competitive Landscape16 SWOT Analysis17 Product Comparison18 Financial Projection19 Break-Even Analysis20 Financing21 Use of Funds22 Shareholding Pattern23 Exit Strategy24 2
  • 3. Introduction This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Service Area Service 1 • Text Here • Text Here • Text Here Service 2 • Text Here • Text Here • Text Here Service 3 • Text Here • Text Here • Text Here Service 4 • Text Here • Text Here • Text Here Offering Clientele Logo Logo Logo Logo Company Overview 3
  • 4. Elevator Pitch (Option 1 Of 2) What’s the service/product? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s the core problem you are solving? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s your big vision? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4
  • 5. What’s the service/product? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s the core problem you are solving? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What’s your big vision? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Elevator Pitch (Option 2 Of 2) 5
  • 6. Designation Designation Designation Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Primary Responsibilities Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Primary Responsibilities Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Primary Responsibilities Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Primary Responsibilities Our Team 6
  • 7. Example: Price is an important concern for customers purchasing online (for E-commerce company) Problem 1 Example: Video files are too large to e-mail. (For tech startups) Problem 4 Example: In UK, stress results in 105 MM lost workdays each year (For Health tech startup) Problem 2 Example: 95% of companies make decision by either guessing or using their gut. No one uses data analytics tools. (For analytics startups) Problem 3 The Problem To better illustrate your problem, as well as convey the problem statement to someone who’s less immersed in it than you, consider adding some components in the following way: 1. Customer Tries Something; 2. Here’s the terrible they are facing; 3. Existing solutions are broken/Non-existent 7
  • 8. Solution The Solution (Option 1 Of 2) • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. If the investor has no clue what the product does even after getting deep into a pitch; now is the time for a short explanation or demo 8
  • 9. The Solution (Option 2 of 2) 01 02 03 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Solution If the investor has no clue what the product does even after getting deep into a pitch; now is the time for a short explanation or demo 9
  • 10. Customer Wants What are the emotional drivers of Purchasing Fears Risks of switching to your product Needs What are the hidden needs? What are the rational drivers of Purchasing Substitutes What do people currently do instead? Value Proposition – Product/Services (Option 1 of 2) Company: Product: Ideal Customer: Product Features How does your product work? Experience What does it feel like to use your Product? Benefits What your product do 10
  • 11. Value Proposition – Product/Services (Option 2 of 2) Your Offering What The Customer Needs The Marketplace Offerings 01 02 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Value Proposition 11
  • 12. Product Roadmap FY18 FY19 Q2 Q3 Q4 Q1 Q2 New Platforms New Integrations New Channels Enterprise Ready Android iPad, iOS Native Mac App HubSpot Dropbox BOTS NetSuite Messenger WhatsApp Exchange SSO Teams Light Users Advanced ReportingCustom Rights We have categorized product roadmap in to four most common categories just to give a basic idea on classification which can be altered by you as per your requirement. 12
  • 13. Milestones Achieved Launched the API Jan FY17 Launched Web App Apr FY17 • 10,000 users • Integrated in 50 Apps Oct FY17 100,000 Users Aug FY17 USD 1 million Oct FY17 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adding few success stories with the investors will grab their eyeballs and further support your pitch 13
  • 14. Traction Any awards like Best Start- up, Best tech transforming company etc. Growing fast, Generating good revenues “Any coverage in articles/ news” A growing pipeline that will generate USD XX in next X year We’re performing amazing for these clients, look at these results Text Here Text Here Text Here Text Here Text Here Text Here Text Here 14
  • 15. Business Model How do you provide your service? Type of Business Model (For e.g.: Freemium model with consistent 3% conversion from free to paid plans) How do you acquire customers? How do you monetize? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide will be helpful in making the investor understand about how your company works, generates revenue and structure of your business model 15
  • 16. Business Model (Example Slide) From: Advertising Email Distribution partners User Acquisition Includes: A/c types Spending pattern Credit history Demographics & preferences Gather User information Based on: History Usage Spending habits Current market deals/rates Intelligent Suggestion Fee types: Bank A/c Credit card Cell phone carrier ISP Loan User switches = Referral fee Future Potential: Advertising Company XX makes money when users make money rather than relying on creating value through added service Large expected user base High quality user data Premium targeted ads High profit potential+ + = 16
  • 17. Revenue Streams Revenue Streams Supplier Commission Anybody can open an A/c start selling their product Indirect sources such as advertising, affiliates etc. Selling products at profitable rates Partner Commission Partner with other players in value chain to increase business Selling in-house products Selling products at profitable rates Revenue streams have been classified in to 2 parts: present sources and future sources and these can be altered as per your revenue model 17
  • 18. Revenue Model Pricing - whether you will be charging flat fee or %? Estimated Yearly Revenue - 100 clients x A units x B Fee = $ C Revenue Recurring Revenue Frequency - Once every six months / Once a year Expected ARPU- $ 100 Expected conversion rate to get a paid client- 10% of total customers Life-time value of a customer- $5000 We have considered 6 most important and commonly considered factors which are expected by the investors to be a part of their revenue model 18
  • 19. Expense Model (Option 1 of 2) $ 50 Average cost to acquire a customer $ 30 Cost to maintain a customer and build a recurring sales? Now: $5000 | After: $50,000 Monthly burn rate, now vs. after funding? 1 Year How long will new funding last? Name top 3 expenses like Employee Expense, IT expenses & License purchase expenses Key Expenses needed to generate revenue? 1 month How long is sales cycle to get a client? Name of company & purpose it serves Any unique strategic alliances? Investors would like to understand how your company would manage the funding and understand the key expenses that you will be making 19
  • 20. Expense Model (Option 2 of 2) $ 50 Average cost to acquire a customer $ 30 Cost to maintain a customer and build a recurring sales? Now: $5000 | After: $50,000 Monthly burn rate, now vs. after funding? 1 Year How long will new funding last? Name top 3 expenses like Employee Expense, IT expenses & License purchase expenses Key Expenses needed to generate revenue? 1 month How long is sales cycle to get a client? Name of company & purpose it serves Any unique strategic alliances? Investors would like to understand how your company would manage the funding and understand the key expenses that you will be making 20
  • 21. Growth Strategy Marketing & Sales Acquiring Customers • Online marketing like SEO, SMM, deal of the day • Refer a friend • Loyalty discounts • Incentive for employees on increasing sales Customer Service Retaining Customers • Dedicated customer service representative • Customer Feedback System in place • Consumer product advisory board to drive consumer features • Add Android App • Add iOS App Product Development Staying Competitive We have covered the most important components of the growth strategy which differs from company to company and can be altered accordingly 21
  • 22. Go-to-Market Strategy Key Question • What are we trying to accomplish? • What are the potential markets? • Where should we compete and what must we deliver? • What go to market aooroach is optimal? • What is winning worth? Focus • Clarify desired outcomes/ objectives • Identify market attractiveness factors, and ‘as is’ situation • Understanding the opportunity to create deferential advantage • Identify and assess market channel options • The best channel approach Inputs/ Tasks • Review market data • Validate project approach • Design & schedule work plan • Organize core & steering teams • Identify define, & map markets • Determine buying processes and choice drivers • Asses addressable markets W/ attractiveness criteria • Determine company’s ability to compete in attractive markets • Identify key buying influencers & desired behavioral objectives • Determine the optimal offering & positioning for target markets • Determine ideal channel partner criteria • Identify, assess and prioritize potential channel partners by targets markets • Develop recommendation for go to market approach • Market-channel positioning platform tested • Organizational alignment assessed Outcomes • Goal alignment/validation • Verify the nature of the market opportunity • Determine how you will ‘win’ • Determine how you will ‘play’ (GTM model) • Identify how you will measure results (metrics) Provocation DesignDiscovery Diagnostic Recomme ndation This slide varies but the goal is the same: Show you’re thinking about (or have data or an unfair advantage in) distribution. 22
  • 23. Marketing Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Email Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Blog This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Search Engine Optimization This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Website Design This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Media This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analytics & Reporting This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Paid Advertising 23
  • 24. Competitive Landscape Company Logo Company Logo Company Logo Direct Competitors Industry Segment 1 Industry Segment 2 Industry Segment 3 Company Logo Company Logo Company Logo Indirect Competitors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 24
  • 25. Product Comparison Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6 Company XX Competitor A Competitor B Competitor C Indirect Competitor A Indirect Competitor B Indirect Competitor C 25
  • 26. SWOT Analysis (Option 1 Of 3) Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strengths This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 26
  • 27. SWOT Analysis (Option 2 Of 3) Strengths This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 27
  • 28. SWOT Analysis (Option 3 Of 3) Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strengths This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28
  • 29. Financial Projections FY18 FY19 FY20 FY21 FY22 FY23 Target Market (MM) 14 14.25 14.50 15 16 18 Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5 Net Revenue ($ MM) 650 700 750 800 850 900 Total Expenses ($ MM) 60 70 75 80 85 90 EBITDA ($ MM) 100 120 130 140 150 160 EBITDA margin 26% 28% 29% 21% 22% 23% Financing Cost ($ MM) 10 15 20 25 30 35 PAT ($ MM) 50 55 60 65 70 75 PAT margin 10% 11% 12% 11% 10% 9% 29
  • 30. Break-Even Analysis Units of Output Fixed Cost ($) Variable Cost ($) Total Cost ($) Sales Revenue ($) Profit/(Loss) ($) 100 5000 1000 6000 2000 (4000) 200 5000 2000 7000 4000 (3000) 300 5000 3000 8000 6000 (2000) 400 5000 4000 9000 8000 (1000) 500 5000 5000 10000 10000 - 600 5000 6000 11000 12000 1000 700 5000 7000 12000 14000 2000 Key Comments on the table 30
  • 31. $ 5 MM How much capital are you willing to raise? $ 10 MM Valuation of the company Investment Terms Preferred Equity (convertible in to common) @ X pre-money valuation Convertible note @ $X valuation cap; 1.5 X premium Financing 31
  • 32. Use of Funds 42% New Hires 16% Operational Cost 28% Marketing 14% Product Development Relevant Example • Sales & Marketing, Hire key employees, Founder Salaries • Build out/further develop technology, File patents • Achieve key milestones: 1st client? Breakeven time? 3x Revenue growth? Be thoughtful about this slide, since that’s how VCs think about finances. And definitely don’t try to project anything beyond two years. It’s just not reasonable. 32
  • 33. Shareholding Pattern Name 1 85 45 Name 2 41 47 Name 3 15 09 Name 4 5 12 Name 5 12 13 Total 158 126 Shareholder Name Before Funding Total Shares After Funding Total Shares Shareholding Pattern 56% 27% 10% 3% 8% 100% 36% 37% 10% 10% 100% 7% 33
  • 34. Exit Strategy Acquisition: Most likely exit options for companies: • Name potential companies (any unique relationship with them) • Name type/category of companies that could acquire you? • Why would they acquire you? How do you fir in their category? • Why won’t they try to built it themselves? IPO: Least likely exit for a company, but a probability. Preferred strategy only when no buyer could afford the valuation of your company. Financial Buyer: Will your company generate excess cash flow that could make it attractive to financial buyers to generate a return? 34
  • 36. Address with Contact Details Address with Contact Details Address with Contact Details Address with Contact Details Address with Contact Details Address with Contact Details Office 2Office 1 Contact Details Name 1 Email Id Contact Detail Name 2 Email Id Contact Detail Name 3 Email Id Contact Detail 36
  • 39. Line Chart 0 10 20 30 40 50 60 70 80 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 Inpercentage In years • Product 01 • Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 39
  • 40. 0 5 10 15 20 25 30 35 02-05-2017 07-05-2017 12-05-201716-05-2017 22-05-2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 02 Radar Chart This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 40
  • 41. Column Chart This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0% 10% 20% 30% 40% 50% 60% 2014 2015 2016 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0% 10% 20% 30% 40% 50% 60% 2014 2015 2016 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 01 • Product 02 41
  • 42. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% DecNovOctSepAugJulJunMayAprMarFebJan This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 2 Area Chart 42
  • 43. Stacked Column 45 65 80 100 120 140 160 180 200 220 240 270 60 85 100 130 150 180 220 250 290 320 350 400 0 100 200 300 400 500 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Sales(InPercentage) • Product 01 • Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 43
  • 45. Our Mission • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45
  • 46. Our Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention. John Deo CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mack Paul Graphic Designer Jenny Sam Editor This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 46
  • 47. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About Us 47
  • 48. Our Goal • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 48
  • 49. VS This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60% • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Comparison 49
  • 50. 40 Dollar 80 Dollar This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Financial 50
  • 51. Quotes It’s not just about being better. It’s about being different. You need to give people a reason to choose your business. 51
  • 52. 01 02 03 04 High Speed On 81 % Dashboard • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 52
  • 53. Timeline Start End This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention 201820172016 53
  • 54. Russia Brazil Australia United States of America 20% USA 40% Brazil 60% Australia 80% Russia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Location 54
  • 55. Our Target • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 55
  • 56. Silhouettes Text Here 03 Text Here 04 Text Here 01 Text Here 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 56
  • 57. Circular This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 57
  • 58. Venn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 58
  • 59. Mind Map • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 59
  • 60. Puzzle This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 04 03 05 60
  • 61. IDEA Creation • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 61
  • 62. Magnifying Glass This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 62
  • 63. Address: # street number, city, state Email Address: emailaddress123@.com Contact numbers: 0123456789 Thanks For Watching! 63