Agile marketing is a tactical approach where marketing teams collectively identify high-value projects to focus on. They work in sprints of 2-6 weeks to rapidly test ideas through experiments and iterate based on data. The key aspects of agile marketing include daily stand-up meetings to track progress, a board to publicly track the project, and an emphasis on collaboration over silos.

1. SCRUM
MARKET
Management
Yo u r C o m p a n y N a m e

2. Agile Marketing Outline
2
3. Role of agile marketing team
4. How does agile marketing work?
5. Agile Marketing Process
6. Agile Marketing – Value Proposition
1. Agile Marketing Introduction
2. Agile Marketing Values
7. Agile Marketing Manifesto
8. Agile Approach to Marketing
9. Key pieces of an agile
marketing implementation
• Sprints
• Stand up meetings
• Board to track project progress
• Teamwork
10. Agile Marketing Benefits

3. Agile Marketing Introduction
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PlanSet Goals Maximize ROI

4. Agile Marketing Values
4
Agile marketing is a tactical marketing approach in which marketing teams collectively
identify high value projects on which to focus their collective efforts.
Agile Marketing Values :-
Responding to change over following a plan.
Rapid iterations over big bang campaigns.
Testing and data over opinion and conventions.
Numerous small experiments over a few big bets.
Individuals and interactions over large markets.
Collaboration over silos and hierarchy
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5. Role of Agile Marketing Team
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Aligns with leadership and sets team expectations
Work with the leaders of the marketing organization and other key stakeholders to
align everyone on the initiative’s goals
Analyzes the data to identify the opportunities
• Developing insights based on targeted analytics.
• Aim to identify anomalies, pain points, issues, or opportunities in the decision journeys of
key customer or prospect segments
Designs and Prioritizes Tests
For each identified opportunity or issue, the team develops both ideas about
how to improve the experience and ways to test those ideas

6. How Does Agile Marketing Work?
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Sprint
Planning
• Get agreement on
the goals.
• Business owners,
product development
& sales
• Be Realistic
The Scrum
Process
• Daily Standup Meeting
• Each Person:
‒ What they did
yesterday?
‒ What they will do
today?
‒ Any Obstacles?
Sprint
Review
• Status Against
Agreements
• Business owners,
product development
& sales
• The Burn Down Chart
Sprint
Retrospective
• Review the whole
print process:
‒ What went well
during the sprint?
‒ What could have
been better?

7. Agile Marketing Process
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Concept &
Definition
Performance
Measurement
Iteration 1 Iteration 2 Iteration 3
Launch
Describe
Learn Test
Develop
Launch
Describe
Learn Test
Develop
Launch
Describe
Learn Test
Develop
Concept Realization
Production and Deployment

8. Agile Marketing – Value Proposition
8
Agile Development Traditional Development
Visibility Adaptability
RiskBusiness
Value
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9. Agile Marketing Manifesto
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Validated learning over
opinions and conventions
Customer-focused collaboration over
silos and hierarchy
Adaptive and iterative campaigns over
big bang campaigns
Many small experiments over a
few large bets
Responding to change over
following a plan
Flexible vs. Rigid Planning The process of customer discovery
over static prediction
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05 04
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10. Agile Approach
to Marketing
10
Approaches
01
02
03
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05
06
Mindset Shift
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Experimentation, Iteration, and
Small Releases
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Adherence to the Agile Manifesto
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Data-driven Marketing
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Teamwork and Collaboration
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Servant Leadership
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11. Key Pieces of an Agile Marketing Implementation
11
Sprints
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Stand up Meetings
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Teamwork
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Board to track project progress
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Implementation

12. Sprints
12
A sprint is how long you give your team to complete their current projects. Typically these
range from two to six weeks
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Align on a
Challenge
Ensure clarity and
alignment through a
thorough exploration of
the what, why, and
how of the current
state challenge.
Ideate
Innovations
Envision possible future
states and develop models
that identify the gaps to
achieve the future state.
Decide on a
Solution
Prioritize possible solution,
then, within context of the
challenges and solutions,
prototype model(s) to test.
Create a
Prototype
Test your ideas with
key stakeholders and
subject matter experts
to validate them for
feedback, learning,
and rapid iteration.
Test & Learn
with Customers
Apply lessons
learned to create a
final or next – stage
model for further
iteration. Determine
next-steps and
maintain momentum.
Step 1 Step 2 Step 3 Step 4 Step 5

13. Stand up Meetings
13
Meeting Called by Bill Smith Attendees Web Project Team
Type of Meeting Team Please Read Attached Word Doc
Facilitator Jim Jones Please Bring Updates
Note Taker Sue Arthur
Timekeeper Sue Arthur
Agenda Items
Topic Presenter Time Allotted
Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here
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Every day your team needs to get together and have a very brief check in

14. Board to Track Project Progress
Whether it's the good ole' whiteboard with sticky notes, a nice and simple Trello board, or a big fancy specialized software,
you need a centralized way to track your sprint that everyone has access to.
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Requirement
Gathering
Project Progress
Development UAT Pilot Rollout
• Done • WIP • WIP • Pending • Pending
Hot Issues :-
Hot Risk
Key Milestones Dates*
General Notes:
(*) <Your Text Here>
Issue Reason Date Raised Action to Resolve Escalated to Escalation Date Esc. Level
Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1
Risk Impact Probability (Estimated) Mitigation Action Must Resolve Before Escalated to
Pilot date may not
be met
High High Allocate more Resources 1st Oct 2020 CEO
Date Milestone Weeks Remaining
30th Sept UAT Signoff +2
15th Oct Pilot +4
14

15. Teamwork
15
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While an individual may lead a project, the success or failure of the
sprint rests on all the team members. Everybody has to be prepared to
collaborate and assist in the Agile framework

16. Agile Marketing
Benefits
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Each sprint provides an opportunity
to learn and adjust fail faster,
succeed smarter
Puts the customer at the center
Improve speed of decision-making
Adjust your approach
based on market feedback
Reap the benefits of
Smaller deliverables
Experiment with innovative, new ideas
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17. Scrum Market Management Icons Slide
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22. 22
About Us
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Value Clients
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Target Audiences
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Preferred by Many

23. 23
Financial
Minimum
65%
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Medium
75%
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Maximum
80%
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24. Our Mission
24
Our Vision
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Our Goal
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25. Location
25
United States
50%
China
30%
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Population
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Male

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