1. Client – (Client_name)
Submitted By – (User _Assigned)
Project Proposal - (Proposal_name)
Delivered On – (Submission_date)
Search Engine
Marketing Proposal

2. 2
Dear (client _name)
Thanks for reaching us. We know that you have seen a tremendous
success as a leading firm, but now you have decide to expand yourself in
terms of growth and offerings. At present, your firm has been engaged in
several marketing efforts.
We observe that you are looking for holistic approach to your marketing
efforts and we are excited to join as inbound marketing partner in order to
achieve your customer goals.
We propose a monthly revenue marketing retainer that cater different
channels to raise demand for your products and services and perform
marketing automation for converting demand into customers.
In case of any issues or concerns regarding this proposal, please feel free
to contact.
Hope to get a positive response from you soon.
Sincerely,
(user_assigned)
(company_name)
Cover Letter for Search Engine
Marketing Proposal

3. Table of Contents
3
03.Your Investment
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06.Our Past Experience
Client Testimonials
Case Study
01.Project Overview
Project Context
Project Goals
04.Measure of Success
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audience's attention.
07.Statement of Work
and Contract
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audience's attention.
02.Our Capabilities
What we Offer
Our Process
Foundation Building Launch
Report, Revise, Relaunch
Services Offered
05.Company Overview
About Us
Our Team
08.Next Steps
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4. Table of Contents
4
03.Your Investment
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06.Our Past Experience
Client Testimonials
Case Study
01.Project Overview
Project Context
Project Goals
04.Measure of Success
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audience's attention.
07.Statement of Work
and Contract
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What we Offer
Our Process
Foundation Building Launch
Report, Revise, Relaunch
Services Offered
02.Our Capabilities
05.Company Overview
About Us
Our Team
08.Next Steps
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5. Project Context for Search Engine Marketing Proposal
5
The collaboration with new
customers within a year
Increment in current
visitor lead rate
On site traffic increment
There should be a strategic plan for coping with following issues –
Your firm(client name) has an issue regarding customer base increase by using different marketing efforts.
We are able to identify campaigns to target different personas
mentioned as follows –
• Attracting and engagement through campaigns (top of
the funnel)
• Showing buying intent (middle of the funnel)
• Ready to buy (bottom of the funnel)
Awareness
Consideration
Purchase
*TOFU – Top of
the Funnel
*MOFU – Middle of
the Funnel
*BOFU – Bottom
of the Funnel

6. Project Goals for Search Engine Marketing Proposal
6
GOALS
Your firm prime goal is to collaborate with 250 new customers within one year with an average of 21
customers per month.
Your current close rate is 30% and for that you
need approximately 70 high quality leads per
month . This concludes that you to focus on the
bottom of the funnel be sales qualified lead.
If it is estimated that 25% of your lead went through buyer funnel then you
have to generate around 280 top or middle of the funnel leads.
Increase current visitor lead rate to 3% which is 1.5% at present
Increase on site traffic. For that the traffic should be increased by 7,000 visits per month to 9,500 visits
per month in order to get process feasible
01.
02.
03.
Implementing a Strategic plan
We are very well aware of the key objectives of your firm

7. Table of Contents
7
02.Our Capabilities
What we Offer
Our Process
Foundation Building Launch
Report, Revise, Relaunch
Services Offered
03.Your Investment
06.Our Past Experience
01.Project Overview
04.Measure of Success
07.Statement of Work
and Contract
05.Company Overview
08.Next Steps
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Client Testimonials
Case Study
Project Context
Project Goals
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audience's attention.
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audience's attention.
About Us
Our Team
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audience's attention.

8. What We Offer for Search Engine Marketing Proposal
8
Inbound Marketing Methodology
ATTRACT
Keywords
Pages
Social media
CONVERT
Landing pages
Calls to
Action Contacts
CLOSE
Email
CRM Integration
Lead scoring
DELIGHT
Smart Calls to Action
Workflows
Social media
Strangers Visitors Leads Customers Promoters
We help our clients to grow at DIGITAL PLATFORM by helping your customers finding you online.
• We believe in ROI driven marketing
• Develop long term revenue generating campaign
• Adapt constantly in accordance to ever changing buying behavior

9. Our Process - Foundation Building for Search Engine Marketing Proposal
9
At first phase of inbound marketing plan we laid down a foundation of your long
term goals.
As the inbound marketing foundation is build. A quick win strategy will be taken into action. This includes easy fix on
websites which results in increased conversion rate
In-depth Buyer Persona
Development –
• Build ideal buyer persona
• Consumer online spending
Text here
Performing situational
analysis –
• Current marketing performance
analysis
• Competitor analysis
• Keyword research
Text here
Goal Setting –
• Defining goals that will
keep all team inbound
efforts and
deliverables aligned
Text here
Building strategy –
• Content strategy
• Outlining of first offers and
blog posts
Text here

10. Our Process - Foundation Building for Search Engine Marketing Proposal
10
As the foundation is set and content is aligned, it is the relevant time to launch and start nurturing
the leads
0301 02 04
Email marketing
We will develop
customize email
marketing campaign
with help of
marketing automation
Assets conversion
We will ensure that
you are offering to
your target market
with right resources
Blogging
We assure you that
you will remain at
forefront in content
creation and
SEO optimization
Social media
We guarantee you to
enhance your social
media presence which will
lead to more onsite traffic
driving more leads

11. Our Process – Report, Revise, Relaunch for Search Engine
Marketing Proposal
11
Relaunch
Revising the strategy for
better results
Report
Reporting of analytics from
marketing results
Revise
Converting relevant insights into
actionable strategies
01
03 02
We will launch the content after foundation building and after a month we will
re - strategize our offering for performance improvement

12. Services Offered in Search Engine
Marketing Proposal
12
Creating 12 month Marketing plan
• Monitor strategies and activities to
reach lead generation goal
• text here
Creating Buyer Persona
• Get insights about buyer
• text here
Redesign Website
• text here
First Month Months Two to Twelve
Consulting weekly and monthly reporting
• Weekly 2 hr. web meeting
• text here
Keyword analysis on weekly basis
• Looking for potential opportunities
• text here
Email Marketing
• text here
On Page SEO monitoring
• text here
These activities will repeat for months 2-12

13. Table of Contents
13
03.Your Investment
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06.Our Past Experience
Client Testimonials
Case Study
01.Project Overview
Project Context
Project Goals
04.Measure of Success
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audience's attention.
07.Statement of Work
and Contract
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audience's attention.
What we Offer
Our Process
Foundation Building Launch
Report, Revise, Relaunch
Services Offered
02.Our Capabilities
About Us
Our Team
05.Company Overview
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audience's attention.
08.Next Steps

14. Your Investment for Search Engine Marketing Proposal (1/2)
14
Description Estimated Cost
Month 1 $4,000
• Goal setting and in depth analysis of current traffic, leads and conversion ratios
• Keyword search – bottom, middle and top of funnel
• Digital competitor analysis
• Content audit
• Persona development
• Campaign and content asset development
• Website review and recommendation
• Text here
Month 2 $5,000
• Creating digital marketing game plan
• Closed loop reporting
• Lead management plan
• Setup of social media
• Persona development
• Build workflow emails
• Paid media campaigns
• text here
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15. Your Investment for Search Engine Marketing Proposal
15
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Service Description Price
Full Inbound Marketing Service (monthly) $4,250
Inbound Marketing Platform
❑ Platform 1 - $1000
❑ Platform 2 - $800
❑ Platform 3 - $600
$1000
Additional Services $500
Taxation Rate (5%) $287.5
Total $6037.5

16. Table of Contents
16
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03.Your Investment
06.Our Past Experience
Client Testimonials
Case Study
Project Context
Project Goals
01.Project Overview
04.Measure of Success
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audience's attention.
07.Statement of Work
and Contract
What we Offer
Our Process
Foundation Building Launch
Report, Revise, Relaunch
Services Offered
02.Our Capabilities
About Us
Our Team
05.Company Overview
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08.Next Steps

17. Measures of Success in Search Engine Marketing Proposal
17
Increase engagement with
current clients that lead to
increase referral
Successful setup and
optimization of website and
social media platforms
Accessibility to potential
clients increased by
improved online exposure
Increase in website overall score
Indexe
d page
Traffic
rank
Page
Rank
In bound
link
domains
Successful establishment of
blogging and methodology
On site traffic increased for lead
capturing and generation
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18. Table of Contents
18
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03.Your Investment01.Project Overview
Project Context
Project Goals
02.Our Capabilities
What we Offer
Our Process
Foundation Building Launch
Report, Revise, Relaunch
Services Offered
06.Our Past Experience
Client Testimonials
Case Study
04.Measure of Success
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audience's attention.
05.Company Overview
About Us
Our Team
07.Statement of Work
and Contract
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audience's attention.
08.Next Steps
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19. About Us for Search Engine
Marketing Proposal
19
Founded in 2005 as leading
global digital marketing agency
Ensure growth of customers by
delivering good work to aid like- mind
business to achieve their goals
OUR MISSION
Teamwork
Proactive
Our Core Values
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CONTACT US
Your go- to digital
marketing firm.

20. Our Team for Search Engine Marketing Proposal
20
Katherine Reynolds
Design Director
Morgan Ryan
Technical Director
Job Title Here
“Write key credentials and major highlights of the
team member”
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Job Title Here
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team member”
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Job Title Here
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team member”
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Marquis Salazar
Marketing Director

21. Our Team for Search Engine Marketing Proposal
21
Job Title Here
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team member”
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Dexter Murphy
Design Director
Job Title Here
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team member”
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Aniyah Peters
Technical Director

22. Table of Contents
22
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03.Your Investment01.Project Overview
Project Context
Project Goals
02.Our Capabilities
What we Offer
Our Process
Foundation Building Launch
Report, Revise, Relaunch
Services Offered
06.Our Past Experience
Client Testimonials
Case Study
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audience's attention.
04.Measure of Success 05.Company Overview
About Us
Our Team
07.Statement of Work
and Contract
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audience's attention.
08.Next Steps
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23. Client Testimonials for Search Engine Marketing Proposal
23
Job Title Here
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of the team member”
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Lewis Spencer
Designation
Company Name
Job Title Here
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of the team member”
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Rowan Hooper
Designation
Company Name

24. Client Testimonials for Search Engine Marketing Proposal
24
Job Title Here
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of the team member”
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Dexter Turner
Company name
Job Title Here
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of the team member”
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Ben Watts
Company name
Job Title Here
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of the team member”
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Isabella Owen
Company name

25. Case Study for Search Engine Marketing Proposal
25
Project Goals
XYZ firm manufactures medical equipment for long- term and home care markets. They hire us(company_name) for
brand management, content marketing and lead nurturing campaigns for respiratory therapy products. Their products
provide aid for chronic lung diseases like oxygen concentrator.
Our Solution
We develop innovative strategy focusing on providing content related to acknowledging and educating patients and
physicians about the disease rather than product- centric approach. Website was redesigned with landing pages featuring
several buyer personas. Several activities that were performed – customized email marketing campaign, paid advertising,
social media marketing, etc.
Results
The integrated strategy efforts in addition to website was successful in attracting traffic to landing pages at faster pace. In just
10 months, some of the statistics were improved –
• Website traffic - + 62,000
• Leads - +1,500
• Traffic increased by 42%
• Conversion rate 41%

26. Table of Contents
26
03.Your Investment
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06.Our Past Experience
Client Testimonials
Case Study
01.Project Overview
Project Context
Project Goals
04.Measure of Success
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audience's attention.
07.Statement of Work
and Contract
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audience's attention.
02.Our Capabilities
What we Offer
Our Process
Foundation Building Launch
Report, Revise, Relaunch
Services Offered
05.Company Overview
About Us
Our Team
08.Next Steps
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27. Statement of Work and Contract for Search
Engine Marketing Proposal
27
• Mutual Cooperation
o Agree to put our best efforts in return we expect your cooperation in providing needed
information regarding to website
Statement of Work
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to perform
inbound marketing services for the estimated total cost of $XXXX as outlined
Date: {date_submitted} _______________________
Between "us", {company_name}, and "you", {client_name}
Contract
• Services Rendered
o 3 week opportunity to review our week and provide feedback
o We will meet once a month for consultation regarding analytical review and
recommendations
o Not liable to the firm and third party for damages
o We will develop a content strategy for blog post
o Monitor your website performance
o We do not provide hosting
o text here
o text here
01
02

28. Contract For Inbound Marketing for Search Engine
Marketing Proposal
28
• Fifty percent of initial fees at the point of contract signing and
it will act as deposit
• Remaining 50% will be billed at end of first month
• We will provide you with necessary documents like purchase
order number and invoice regarding information
• text here
• text here
Terms of payment
• Right modify, reject, cancel or stop at any point processes
but are imbibed to reimburse us all costs and expenses
• text here
• text here
Plans Cancellation
• This agreement should commence from (date) and shall continue till
termination by either party by not less than 60 days notice given in writing.
• text here
• text here
Terms and Termination
• All efforts to preserve confidentiality of information
• text here
• text here
Confidentiality

29. Table of Contents
29
03.Your Investment
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01.Project Overview
Project Context
Project Goals
02.Our Capabilities
What we Offer
Our Process
Foundation Building Launch
Report, Revise, Relaunch
Services Offered
06.Our Past Experience
Client Testimonials
Case Study
04.Measure of Success
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audience's attention.
05.Company Overview
About Us
Our Team
07.Statement of Work
and Contract
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audience's attention.
08.Next Steps
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30. Next Steps for Search Engine Marketing Proposal
It is requested to read the contract to get the understanding of the details involved in working with us.
Everything should be fair, transparent and easily understandable at the beginning in order to lay a solid
foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find
the most suitable way to work together.
• Discuss the desired changes
• Accept the proposal
• Sign and finalize the proposal
• Submit an initial payment of 50% of total fee of project
• Once we get the notification of your proposal acceptance, we will send you the
separate copy of the signed contract for your record
• Feel free to contact
• text here
• text here
(User Assigned)
(User Title)
Signature
(Client Name)
Signature
30

31. Icon Slides For Search Engine Marketing Proposal
31

32. 32
Additional Slides

33. Our Mission
for Search Engine Marketing Proposal
33
Vision
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Mission
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Goal
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34. Buyer Persona for Search Engine Marketing Proposal (1/2)
34
Customer’s
past experience
Background:
Gender –
Age –
Annual Income –
Demographics:
• Goal 1
• Goal 2
• Goal 3
• Goal 4
Goals:
• Challenges 1
• Challenges 2
• Challenges 3
• Challenges 4
Challenges :
• text here
• text here
• text here
• text here
Common Objections:
• text here
• text here
• text here
• text here
Biggest Fears:
Adam Marshall
• text here
• text here
• text here
• text here
Biggest Fears:

35. Buyer Persona for Search Engine Marketing Proposal (2/2)
35
TEXT HERE
IDENTIFIERS
Demeanor? Communication
preferences?
BACKGROUND
Job? Career path? Family?
DEMOGRAPHICS
Male or female? Age? Income?
Location?
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your audience's attention.
PERSONA NAME:
01
02
03

36. 30,60,90 Days Plan for Search Engine Marketing Proposal
36
Days
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Days
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Days
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37. Timeline for Search Engine Marketing Proposal
37
2019
Text Here
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2017
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2018
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2020
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Start
End

38. Roadmap for Search Engine Marketing Proposal
38
2016 2017
2018 2019
2020
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